Recently I shared a case study on virtual events via Facebook, and in this article I briefly touched on the concept of posting in various languages. The interactions we saw spiked when we posted in various languages, but there were also issues with English readers complaining about the messages they didn’t understand. We decided to run a few tests.
First of all, on Fan Pages, you have an option to target posts. Click on the lock icon, and select customize (I know, lock icon = customize??)