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Can You Destroy It?

August 26, 2011 at 1:25 pm PST

What’s the best way to demonstrate the physical durability of a new router? How about a spec sheet detailing stress test results? Not at Cisco; video of the router being used as a basketball and dog food plate gets the point across much more clearly. I was pleasantly shocked when I saw the abuses endured by Cisco’s new ISR 819 Router. It survived not only immersion in hot coffee but also a baking in a toaster oven.

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The Customer is King

August 22, 2011 at 11:39 am PST

Thank you all for the warm welcome. I am very excited to join the community and look forward to interacting with everyone!

As Chet mentioned, I will be involved in expanding the social media platform for the Cisco industry team.

I am fascinated by the new relationships that exist between businesses and customers as a result of social media. In the old paradigm, traffic was mostly one way: customers were inundated with sales and marketing information but rarely given the opportunity to provide insightful feedback. Not anymore. Via social media, the customer really is king. Customers rightly now expect a relationship that is collaborative, on-demand, automated, and in real-time. A customer can become a renowned expert and evangelist for a company – or embarrass a company by publicly criticizing its customer service.

Smart companies will embrace and promote this new relationship. It’s the best customer focus group on the planet, and it’s free! However, social media isn’t the goal but rather the journey. A smart company will also have a proper social media strategy, not just a social media presence. This is where I hope to make my biggest contribution. The Manufacturing Industry team has embarked on this social media journey to engage with you, our audience.  We need to be leading the conversation, listening properly and reaching the right people.  I hope that you will join me in this exciting process as active members and contributors as I help guide that journey. Thanks again for the warm welcome, and stay tuned!

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Welcome, Andrew Lach, newest member of the Manufacturing Industry blog team!

Please join me in welcoming Andrew Lach to the Cisco blog and our Cisco industry team! Andrew joins us as a recent MBA graduate from Duke University and will be leading the development of our social media strategy and platform. Prior to Cisco, Andrew led a unique career in Biotechnology, first as a scientist and later as a technology developer. He has also recently worked with virtualization software product marketing in the exciting new field of cloud computing.

I believe that Andrew’s background will bring a unique, interesting perspective and skill-set to our team and blogging community. He has led previous marketing and social media initiatives including guerrilla marketing campaigns and YouTube content creation. We greatly look forward to joining Andrew in action as our Blog Administration Manager. Welcome, Andrew!

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