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How Mobile Phones Are Driving Business and Social Impact

If you look around and think everyone has a mobile phone, you’re right. There are almost as many mobile subscriptions (6.8 billion) as there are people in the world (7.1 billion), according to the International Telecommunication Union.

Even in developing countries, the mobile penetration rate (the number of mobile phone numbers within a specific population) is 89 percent. Between 2011 to 2016, the number of mobile phones in Africa is expected to double from 500 million to 1 billion–nearly the entire population. But how are we all using our mobile phones?

What we’re learning is that a mobile phone can transform someone’s life, especially for underserved populations and/or those living in remote locations. They enable financial inclusion for the 1.8 billion people with access to a phone but not a bank. They provide farmers with information on market prices and weather reports, and they link micro and small entrepreneurs to markets and potential buyers. And, they provide mothers with important information to keep themselves and their children healthy. All this relevant and actionable information is getting to people who aren’t able to access this type of information via the Internet or in person.

Belinda and her child never fell sick during and after her pregnancy, thanks to messages that she received that told her about proper nutrition and exclusive breastfeeding. Photo courtesy Grameen Foundation

Belinda and her child never fell sick during and after her pregnancy, thanks to messages that she received that told her about proper nutrition and exclusive breastfeeding. Photo courtesy Grameen Foundation

But we’re also learning that organizations — large, for-profit corporations and small, nonprofit social enterprises alike — are using mobile technology to operate better and smarter. Organizations are using mobile phones to gather real-time data that help them make informed business decisions and that yield social impact.

Let me introduce you to two organizations that have developed innovative technology tools that are driving this double bottom line business and social impact.

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