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Why Contact is King, How to Build Extreme Trust, Fascinate Your Customers, and More from Cisco Partner Velocity

March 1, 2012 at 3:16 pm PST

In this special edition of Partner Update, we bring you the top partner news from Cisco’s annual partner marketing conference Partner Velocity 2012, in Las Vegas.

During the three-day event, partners learned how to make marketing innovation happen from marketing experts, attended workshops, and even got some one-on-one time with Cisco executives. Oh yeah, there was even a little bit of time for some Las Vegas fun and entertainment.

Watch this video to catch up on all of the news from the first two days of Partner Velocity 2012.

Check back next week for full interviews with all of the speakers mentioned in this video and we’ll be adding speaker interviews to the Partner Velocity 2012 playlist on YouTube.

Keep reading to get key links—and a full transcript and links to everything we covered in Partner Update. Read More »

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Cisco’s 8 New Year’s Resolution for Partners

January 4, 2012 at 3:23 pm PST

Happy 2012, partners! Inspired by Channel Maven’s lively list of resolutions, I began to pontificate on Cisco’s new year’s resolutions for partners this year.

1. First and foremost: profitability.

C’mon, who doesn’t want more profits in 2012? Services now represent 40-50% of Cisco channel partners business, up from 20% five years ago. Our recently created Services Rules of Engagement offers partners a definitive roadmap on how to engage with Cisco Services and maximize your Cisco services investment.

Plus profitability programs like Cisco’s Value Incentive Program (VIP) ensure that you’re rewarded for focusing your practice on Cisco’s architectures. Stay tuned for new signup periods.

Check out the full list of incentives on Partner Central.

2. Helping partners help customers become one with the cloud.

To help ensure partners have a successful Year of the Cloud, Cisco’s Cloud Partner program (with three tracks) will help you prepare for growth in cloud adoption. Combine that with CloudVerse to help you build public, private, and hybrid clouds for customers and you’ve got a winning combo. You can’t lose with the intelligence of the network, the power of the data center, and the flexibility of cloud applications.

3. Work less! Programs and services to make your job easier. Read More »

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Happy Holidays: The Best of 2011 in One Blog Post

December 23, 2011 at 6:00 am PST

As 2011 comes to a close and 2012 begins, we continue our commitment to partners: to your profitability, to building the best partner programs, and ensuring that Cisco remains at the forefront of technical innovation.

What happened this year? Glad you asked! Watch this one-minute video recap of 2011.

Keep reading for event highlights, news links, replays of broadcasts, and notable quotes from this year. Plus, share your holiday traditions with us!
Read More »

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Recognizing Stars of the IT Industry: And the Winners Are…

November 28, 2011 at 12:20 pm PST

The movie industry has the Oscars, the music industry the Grammys, but what about the IT industry? How do we recognize the top performers, the stars, and those behind the scenes making the magic happen? One could argue that CRN’s Top 100 is about as close to a channel award shows as you can get, minus the red carpet designer gowns and tearful acceptance speeches.

This year’s CRN awards are out and we’re happy to report that several Cisco executives were recognized on the Top 100 list:

  • Rob Lloyd in the category of “Channel Advocates”
  • Edison Peres in the category of “Channel Sales Leaders”
  • Keith Goodwin in the category of “Channel Services Leaders”
  • Chuck Robbins in the category of “Channel Strategists”
  • John Chambers in the category of “Influential”

The awards were based on nominations from solution providers who rank executives based on a number of criteria: channel influence, effectiveness and visibility, as well as business and sales impact. CRN also factored in channel sales volume, channel investment and resources, channel advocacy and visibility, and performance in UBM Channel research projects with a panel of UBM Channel editors making the final ruling.

Thank you for voting for Cisco in these awards. We’re proud to see that a number of partners made it to the list as well and congratulate the winners.

Of course, what would an award be without an acceptance speech?

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Partner Update Shares Top Cisco News and Magic Recipes

September 30, 2011 at 3:02 pm PST

Fairy dust and magic genies? Is it Halloween already?

Actually, Halloween is over a month away but that didn’t stop Alex from sharing her magic recipe for driving more traffic to your site in this episode of Partner Update.

But that’s not all that happened during Partner Update. We also got a glimpse of Andrew’s presentation skills and why he’ll be joining the upcoming Virtual Partner Velocity, share Keith Goodwin’s thoughts on the importance of healthy competition, find out why Andrew wishes he had a magic genie, learn how to get in touch with live experts, and hear about how Cisco Talent Fairs are helping partners fill talent gaps.

Tune in now to watch the full episode.

Keep reading for a list of links and a written transcript of our newscast. Read More »

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