Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:
Off the Top
Karen Walker recently spoke with Glenn Gow of Crimson Marketing for a podcast. She was kind enough to provide us a transcript of the interview, and we’re happy to share that with you.
Covering topics ranging from revenue generation marketing to social media, it is a fascinating conversation that should not be missed. Be sure to stop by and take a look at the insights from Karen and feel free to participate in the conversation via the comments section.
Partner Voices: CDW on Driving Solution Adoption
In case you missed my latest Partner Voices blog this week, I had the opportunity to speak with Yvonne LeNoue of CDW. In our discussion, she gave her perspective on driving solution adoption and it is well worth your time. Yvonne is a principal contact center consultant for CDW and she has more than 20 years of experience in the field.
She has some fantastic thoughts on driving solution adoption. Stop by and check out her five key takeaways. Read More »
Revenue-generating marketing, customer buying patterns, and social selling are a few of the topics I talked about recently with Glenn Gow of Crimson Marketing. I’m pleased to share these excerpts from our conversation and invite you to listen to the podcast.
Glenn: Why don’t we start with this concept of revenue-generating marketing, and tell us a little bit about the journey that you’ve been going through.
Karen: I wanted marketing to be viewed as a revenue center versus a cost center, because then it becomes a very different discussion about the value, the role of marketing, and the investment that a company is willing to make.And frankly, in some cases, marketing should be seen as a cost-to-serve model in terms of where marketing can lead the generation of demand, particularly with customers in the mid-market and with our partners.
Glenn: Can you talk a little bit more about what revenue-generating marketing really means? Read More »
There’s something in the air here in Cannes. Call it a buzz, call it anticipation, or call it a glimpse into the future of marketing.
This week, I’ve been meeting with more than 200 partner marketing executives at Cisco’s annual Marketing Velocity event. The conversation here is very much about our profession being at a massive inflection point – one where we can completely change the face of marketing and where it’s going.
What will change marketing’s role at the business table is the concept of revenue marketing – marketing as a true, accountable partner with the sales organization with the goal of driving growth. That means not only creating demand, but also accelerating the time to revenue. It means not only producing events that customers love, but also tracking how the event moved them along in their buying process.
Watch this video as I share my key takeaways for Cisco partners on revenue marketing.