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Cisco Partner Summit 2015: Final Thoughts from Cisco Executives

MVPS

Well, we’re starting to wind down our coverage of Cisco Marketing Velocity and Partner Summit 2015. I’ll put a bow on it and wrap everything up in my Weekly Rewind blog tomorrow, but we still have some ground to cover.

So far, I have recapped Marketing Velocity and day one, day two and day three of Partner Summit. In addition, since we closed out the show in Montreal last week, I have also brought you interviews with John Chambers, Rob Lloyd, Edison Peres and Sherri Liebo.

I had the opportunity to speak with several other Cisco executives last week as well, including our newly named CEO successor Chuck Robbins. I know your time is valuable, so I’ve condensed their thoughts into a couple of montage videos I’d like to share with you today. First, let’s take a look at what our executives have been hearing from partners during the past year:

As you can see, Cisco partners are concerned about many of the same things we talked about all week last week. Read More »

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Social Leadership

Who says executives don’t use social media?

Here are some excellent examples of Cisco executives celebrating our Partners at Cisco Partner Summit 2015 #CiscoPS15.

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Smart Companies Go Beyond Social Listening

Recently Sprinklr asked me how companies today are in trouble if they’re not keeping up with social disruption. Which led me to consider:  What makes a company smart when it comes to being social?

Answer:  Smart companies recognize three things…

Customers’ social expectations continue to rise. More and more consumers and B2B buyers are contacting brands through social media. Brands that fail to meet social expectations risk alienating a large portion of customers.

Offering social support to your customers brings valuable insight – and can help or hurt your brand depending on how you do it. Our customers give and get help from each other on social platforms. If you listen in and listen carefully, it’s a tremendous source of insight to provide a better experience and a better product.

The changing role of marketing means you can’t afford to ignore social selling. Recent ITSMA research shows 85 percent of B2B buyers use social media during the purchase process. Smart marketers begin discussions with buyers on their own terms and in the social environments where buyers seek information.

For more on this topic, please see my article in Sprinklr’s new Social@Scale Journal, available for download here.

Please share your thoughts in the comments section or via Twitter @KarMWalker

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Cisco Marketing Velocity: Replays and Final Thoughts

I spent a great week in Chicago at Cisco Marketing Velocity and, as promised, now I’m back to share one last quick recap of the event, including the replays of the speakers’ sessions.  Hopefully you had a chance last week to take a look at my entry on Velocity about the partner award winners and VP of Global Partner Marketing, Sherri Liebo’s wrap up interview last Thursday.

I saw some fantastic presentations last week, and of course I received some wonderful feedback from partners. We all talked about becoming a “marketer of the future” and I was able to capture some thoughts on how to make the transition to marketer of the future and just what that term means. See what your colleagues, our speakers and Cisco executives have to say about making the transition to become a “marketer of the future.

What do you think it takes to be the marketer of the future? Be sure to let me know in the comments section. Read More »

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Cisco Partner Weekly Rewind – February 21, 2014

Partner-Weekly-Rewind-v2Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

Karen Walker recently spoke with Glenn Gow of Crimson Marketing for a podcast. She was kind enough to provide us a transcript of the interview, and we’re happy to share that with you.

Covering topics ranging from revenue generation marketing to social media, it is a fascinating conversation that should not be missed. Be sure to stop by and take a look at the insights from Karen and feel free to participate in the conversation via the comments section.

Partner Voices: CDW on Driving Solution Adoption

In case you missed my latest Partner Voices blog this week, I had the opportunity to speak with Yvonne LeNoue of CDW. In our discussion, she gave her perspective on driving solution adoption and it is well worth your time. Yvonne is a principal contact center consultant for CDW and she has more than 20 years of experience in the field.

She has some fantastic thoughts on driving solution adoption. Stop by and check out her five key takeaways. Read More »

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