Today the switching and wireless markets are worth US $19.2 billion and $4.2 billion, respectively, representing the largest migration business opportunity in the networking industry. The Cisco Catalyst switching portfolio has been refreshed across every platform, creating a once-in-a-lifetime sales opportunity.
Migrating your customers to new products – and including support services for each product – helps you protect your install base, create recurring revenue streams, and provides you the opportunity to generate incremental business by focusing on your customers’ business outcomes. All supported by the new functionalities our portfolio of products and technologies can enable.
You can help your customers successfully move to the next generation of technologies with the Just Switch It initiative which provides resources to help you:
- Start new customer conversations
- Promote migration and upsell to the newest Cisco switches and wireless solutions
- Talk to your customers about the value of support services versus warranty
- Address competitive threats with solutions, services, and financing
We’ve put together a marketing package that includes everything you need to encourage companies to evolve their network. There are price promotions to help you persuade buyers and a set of materials you can use to reach more customers: