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Partners, Distributors and Cisco fundamentally have the same goals: Generate more revenue, expand expertise and gain new customers.

Cisco Distributors grow when their partners grow; simple as that.

There are more than 170 Cisco distributors worldwide that do more than just pick, pack and ship. Each distributor offers an abundance of services and expertise – from technical support, to certification training, to marketing services. Many have solution demo centers, financing options and extensive training on Cisco products and services.

All of these services are designed to grow partner revenue and profit. That isn’t just talk. A distributor is only as healthy and as profitable as its partners. Distributors have a vested interest in the growth and success of their partner customers.

In fact, Julie Hens, VP of Worldwide Distribution Sales says, “Our worldwide distribution partners represent a strategic route to market for Cisco and we focus diligently on fostering a business model that creates positive forces on the distributor’s economics.  In turn, our distributors benefit our partners’ success and profitability by providing services and programs, and serving as a trusted business advisor.  It really is a win-win-win scenario.”

So what does this mean for you as a partner organization? How can you get engaged with Cisco distributors and quickly gain the training and expertise needed to sell Cisco data center, collaboration, networking and other solutions you may not have had access to in the past? What does it mean in terms of your growth prospects in both revenue and margin?

Using very prescriptive methods, Cisco distributors create programs for partners that are designed to accelerate sales and technical knowledge. These proven methodologies help expand and grow your Cisco business practice, which lead to new routes to revenue and profit. These programs offer partners access to resources to help take advantage of a rapidly changing environment in the marketplace and new opportunities that come with it.  Avnet Propel, Comstor EDGE, Ingram Fly Higher and Tech Data Momentum are examples of success in this area: Read More »

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Cisco Partner Weekly Rewind – June 6, 2014

June 6, 2014 at 7:30 am PST

Partner-Weekly-Rewind-v2Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

Arjun Lahiri was back this week with some updated information on the Cisco Cloud and Managed Services Portfolio (CMSP). There are now six new Cisco Powered services offered as part of CMSP, and each new service has some distinct partner benefits.

Be sure to check out Arjun’s blog for information on the new Cisco Powered services and give him direct feedback in the comments section.

How Can DevNet Help You?

If you missed it, Susie Wee posted an informative blog this week about the new Cisco developer program, DevNet. If you haven’t heard about it yet, DevNet helps software developers build applications based on Cisco products. These apps can help manage Cisco networks or create entirely new solutions for customers.

Be sure to read Susie’s blog and offer up your feedback! Read More »

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Cisco Partner Weekly Rewind – February 28, 2014

February 28, 2014 at 7:07 am PST

Partner-Weekly-Rewind-v2Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Kickoff for Partner Summit 2014

This year’s Cisco Partner Summit starts in just a few short weeks in Las Vegas. This past week brought our first Partner Summit 2014 blog post, which included some great information for those of you that will attend this year, and for those who will be attending via Virtual Partner Summit (VPS).

Check out my blog post to get information on:

  • Registering for VPS
  • Using our hashtag (#ciscops14) for this year’s event
  • A tutorial on social media listening and other information to keep in your back pocket for March 24

We will see you there! Read More »

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Congratulations to My Fellow Channel Chiefs for 2014

Each year, CRN announces its list of Channel Chiefs. This list constitutes a “who’s who” within the world of channel management. According to CRN, these folks head up the partner programs that you all depend on to run your businesses.

I am extremely honored to be one of the named Channel Chiefs this year, especially since Edison Peres and I were named to the 50 most influential list. However, I really wanted to take the time to point out my colleagues who were named this year. I can’t tell you how excited we are at Cisco to have six of our executives recognized by CRN.

Most importantly, I wanted to be sure that you all realize these types of honors are not earned in a vacuum. While I am thrilled that five Cisco executives were honored by CRN this year, this type of recognition is really a statement on our wonderful Cisco partners. With your input on our programs and insight into our business relationships, we have been able to put ourselves in a position where this type of recognition, while always welcome, is not necessarily surprising. And that is not me tooting the Cisco horn. That is a testament to the hard work and dedication of Cisco’s partners, which simply cannot go unrecognized. Read More »

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A New Leader for Cisco Americas Distribution

This post is co-authored by Julie Hens, VP, Worldwide Distribution and Wendy Bahr, SVP, Americas Partner Organization.

andrewsageLast week it was announced that Julie would be taking on the role of Vice President of Worldwide Distribution here in Cisco’s Worldwide Partner Organization (WWPO). We are now happy to confirm that Andrew Sage is our new Vice President, Americas Distribution.

In this role, Andrew will be responsible for all aspects of sales, marketing, operations and logistics for the Americas Distribution Channel, which represents over $6.3 billion in revenue and is a cornerstone of our Partner-Led sales strategy. Andrew was most recently Vice President for Worldwide Partner Led, and he built a Partner Led team that created a unique sales go-to-market model and a portfolio of initiatives designed for the strengths of our partners and tightly aligned to Cisco’s Commercial sales teams.

Read More »

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