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How to be more “wild and crazy” in your online world

Comedian Steve Martin got on Twitter two years ago and now has two and half million followers, and enough tweets for a new book called “The Ten, Make that Nine, Habits of Very Organized People, Make that Ten.: The Tweets of Steve Martin.” Steve says people are actually funnier in their tweets than in person and calls it “a new form of comedy.”

How can we all be this creative online …whether it’s 140 words or 400?

Science writer and blogger Jonah Lehrer in another new book “Imagine: How Creativity Works” says to be creative, “Let go!” He says as we get older, we  become too self aware, pay too much attention to details, and hold back.

Certainly, technology can help let out our creative side. We have Pinterest to create virtual scrapbooks and Draw Something to play virtual Pictionary. You draw something on the screen of your mobile phone and your opponent on another phone tries to guess it. It’s the top downloaded free app in the world, and is now owned by Zynga.

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In Between the Numbers: Consumer Decision-Making: A Book Worth Reading (and Thinking Long and Hard About)

October 15, 2011 at 1:04 pm PST

Allow me to suggest a must-read volume for all retail technologists: How We Decide, by Jonah Lehrer.

Good friend and UK colleague Lisa Fretwell tipped me off to this book, which explores – through entertaining narratives and occasional in-the-weeds psychology – the process by which we make decisions, and why certain decisions are made.

Obviously an important topic to those of us seeking to influence consumer behavior.

Two caveats: If you’re looking for a bullet-point guide on how to position your next in-store solution, this isn’t it. It also doesn’t (thankfully) boil down neatly into nifty PowerPoint slides.

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