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Virtualizing Video

Here today at CES 2014, the show is kicking off in full swing. With attendance of over 150,000 people expected, the buzz is building off of last year around the latest 4K/UltraHD televisions, smart devices, and wearables with the overall theme of the show being the Internet of Everything.  But while the name of the show focuses on consumer electronics, what isn’t as widely recognized is that CES is also the largest service provider tradeshow in the Americas with operators coming from around the globe to learn about new services they can offer those devices to increase their revenue, new ways to offer those services to save on operating costs, and news ways to roll those services out quickly to catch market opportunities.

Yesterday, Cisco announced ways for service providers to address each of those fundamental business care-abouts by announcing it is virtualizing Videoscape – its leading immersive video solution – by putting it into the cloud. This announcement has three standout offers: Read More »

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Cisco ACI: In the market, building momentum. Full suite on schedule for Q2 2014

If you’re a West Coaster who couldn’t quite make it out of bed at 5am last Thursday, or you just didn’t catch the Cisco Financial Analyst Conference in New York, then you might have missed Cisco CEO John Chambers sharing some exciting news about the progress we’re making with the Cisco Application Centric Infrastructure portfolio.

First and foremost, demand for Cisco ACI is terrific and global already. We already have more than 300 customers in our pipeline spanning every geography and every customer segment. Just as with the ramp-up of the world-beating Cisco Unified Computing System, we’re seeing the greatest early adoption in nimble mid-sized businesses. About 30% of our pipeline is in what we call the ‘commercial’ segment here in the US. Another 15% is with the largest US enterprises. 19% of orders are in Asia Pacific and a healthy 13% in EMEAR. In short…EVERYONE wants a piece of ACI!

That type of customer demand will be music to our reseller partners’ ears. Obviously partners are crucial to our success, in the data center (and in everything Cisco does) and we’re making sure the Cisco partner ecosystem is able to accelerate ACI momentum too. In just one month since launch, we have trained 125 partners, and we will train an additional 350 with 1500 engineers in the next six weeks.

It was suggested in some quarters of the media this week that it will take years for the power of ACI to be felt in the market. Knowing the passion and commitment of our partner ecosystem, we’re betting that ACI, both in terms of the building blocks available today, and the full system availability a few months from now, we will make a huge impact much faster than that!

In his address to more than 100 financial analysts in New York, John Chambers also touched on the importance of Cisco ACI’s open ecosystems approach, and the progress we’re making there. Let me re-cap:

Since early November we have established an OpenStack working group which includes Cisco, IBM, Juniper, Intel, Plexxi, Big Switch, and Midokura to develop application-centric Neutron APIs. We also founded an Open Daylight working group with IBM and Plexxi to develop an application-centric API layer, and we’ve created an OpenSource Community Repository here.

Of course, we’re just at the beginning of the journey and there is so much more to come. In the next quarter we plan to release an ACI Python SDK built on the ACI Restful API, an ACI southbound device API, and we’ll release the Application Policy Infrastructure Controller (APIC) simulator to give customers and developers early access to the APIC environment ahead of its full availability in Q2 calendar 2014.

As you can see, we’re off to a good start with Cisco ACI. What customers are telling me is that they are not satisfied with the limitations on network performance at scale, and security that the overlay model of SDN forces upon them. Tightly coupling hardware to software overcomes those limitations.

We invite you to join us on the journey!

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Transforming I.T. for the Application Economy

Applications have become the lifeblood of our economy. They are how business is done; how partners and suppliers interact; how employees connect; how consumers share, learn and buy. Every business is becoming an applications business. Every industry is becoming an application-centric industry, and the business model shift is only accelerating.  We all truly live in an application economy now.

And think about this: by 2020 there will be fifty billion things connected to the Internet. New and valuable connections will be formed between those things and people, processes and data, creating the next wave of the Internet -- the Internet of Everything. Most of us will experience the value of the Internet of Everything through applications. This shift to an application economy is perhaps the biggest IT market transition of all.

Business leaders are struggling with the pace of change. And Chief Information Officers (CIOs) feel the pressure more than most. The complexity of information technology (IT) is slowing down their ability to enter new markets, to deliver new products and services, to manage risk and security threats, and to drive more efficiency into their organizations.

Read More »

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Redefining the Power of IT with Application Centric Infrastructure

After countless brainstorming sessions, code reviews, lab trials, scores of NDAs and nearly two years of intense speculation from media, analysts and the internet community – it is finally here! Today, Cisco is pulling back the curtains to reveal details of the vision of Application Centric Infrastructure (ACI) announced in June 2013. With shipping products as part of the announcement today, Cisco is also taking the first steps in making this vision a concrete reality. In the process, Insieme networks also returns to become a wholly owned subsidiary of Cisco.

For those tuning into the press conference and webcast today , you will see John Chambers, Rob Lloyd and Insieme executives get into the specifics of ACI, with the event being hosted out of the historical Waldorf Astoria in New York.  You will also see Cisco’s partners and customers share both the stage as well as a common vision.

So, after months of silence, there will be quite a bit of information sharing, perhaps Information overload even. This is an announcement with innovation at multiple levels, and even for the tech savvy it will take time to fully understand and appreciate the architecture and the benefits it brings.

I wanted to share a few key concepts, innovations, and highlights of the announcement today. We will delve into additional details and dissect these pieces over the next few weeks on this blogging platform as well the public www.cisco.com/go/aci website, which will host a lot of the structured content.

1. The concept of Application Centric Infrastructure

We put together a short video to distill the concepts of ACI. It encompasses a lot of what existing networks today, as well as emerging SDN concepts (regardless of what the definition of SDN is), and goes quite beyond what anyone else is offering out there today. You will see some critical differentiators here:

  • De-coupling of application and policy from IP infrastructure
  • Ability to define application network profiles and apply them
  • Integration of physical and  virtual infrastructure elements with end-to-end visibility
  • Openness at a all levels
  • Scale, with security

2. Application Policy Infrastructure Controller (APIC)

The Application Policy Infrastructure Controller (APIC) is a new appliance that will be the heart of the ACI fabric.  While the actual product will ship around Q2 of next calendar year. An APIC simulator will also be made available on a controlled basis for customers and partners to get familiar and additional information will continue to be made available. Unlike most software-only controllers in the market today that have little ability to exploit the capabilities of hardware, APIC provides a holistic system level view and an ability to tap into the capabilities of the underlying infrastructure. While it will initially be paired with the Nexus 9000, the APIC will be expanded to support other parts of the portfolio as well as other infrastructure building blocks.

The APIC utilizes a centralized policy-model with an application network profile and open architecture that allows for the application needs to be defined and mapped to infrastructure, to make it application-aware.

3. Nexus 9000 – Expanding the Nexus switching family

Cisco Nexus 9000 Switch FamilyWe’re expanding the highly successful Nexus family with the next “big bad boy”  -- the Nexus 9000.  This will initially come in two models – the Nexus 9500 and the Nexus 9300, with the former shipping now. It has a variety of innovations for all of the “5 Ps” – (i) an extremely attractive Price point , optimized for 1G to 1/10G in the access, and for 10G to 40G migration in the aggregation layer. In addition (ii) It brings in Industry leading Performance with 1.92Tbps per line card and is 100G ready. (iii) Has significantly higher non-blocking Port-density (iv) Flexible programmability with JSON/XML API with a Linux container for customer apps and (v) Power efficiency – with an innovative design that has no mid-plane/backplane resulting in 15% greater power and cooling efficiency.

The kaon shows the “see-through” design of the Nexus 9500 without the traditional mid-plane design.
To see the 3D design of the Nexus 9500 click here 

The Nexus 9000 is designed from ground-up to be ACI ready with a combination of merchant silicon and Cisco custom ASICs to deliver the “5 Ps”.

In addition to the Nexus 9000, keep a look out for the Application Virtual Switch (AVS).

911-CS_poster1_131105

4. 40G BiDi Optics*

As customers migrate to 10/40G over the next few years, the cost of laying new fiber and overhauling the optics is a tremendous drag and raises barriers for 40G adoption. I wrote about multi-layered innovations – this is one of them at a component level. The 40G BiDi lets customers preserve their existing 10G cables, resulting in tremendous time savings, cost savings (labor and fiber) as well as improved time to market for the upgrade. Bandwidth upgrades is one of the top reasons that drive network refreshes, and this innovation (a Cisco exclusive) produces remarkable results

5.  The Partner Ecosystem

It is not possible for one company to address all the challenges manifesting in the data center on its own, no matter how revolutionary the architecture is or how radical the innovations are. This is where a rich ecosystem of partners have stepped in(see the technology leaders rally here), each of them market and innovation leaders respective domains, to make the vision of ACI all the more real and consumable.

Their vision and commitment is reflective both of the shared vision and commitment to transform the data center infrastructure, as well as reflective of the open architecture of the ACI approach in general, building on the principles of the Cisco Open Network Environment (Cisco ONE), but also taking it to other aspects of the infrastructure. You may expect to see a lot of the demos  as the APIC becomes generally available next year,  even as services offerings around ACI become much richer, as evidenced by Scott’s blog link below.

Please stay tuned to this blog space and the www.cisco.com/go/aci website for additional information over coming weeks and months. As always we would like your comments and constructive criticism as we together help redefine the power of IT.

(*) Click on the Infographic to enlarge or download it 

Additional Resources 

John Chambers Blog “Transforming IT for the Application Economy”
Chris Young Blog on ACI Security
Scott Clark Blog on ACI Services
ACI PR announcements
ACI Partner Ecosystem 

 

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Exciting Announcements for Partners at Interop New York 2013

October 3, 2013 at 12:24 pm PST
Interop 1

Cisco set up shop this week at Interop in New York.

Cisco dialed up the excitement at Interop New York this week. Partners were there to learn how to transform, create new opportunities, and claim their share of the Internet of Everything (IoE) economy. We also made announcements about products and solutions to help you expand to more places with the Cisco Unified Access Solution. For a full rundown of everything available to partners at Interop New York this week, be sure to stop by Lauren Friedman’s blog about this week’s lineup.

Latest Innovations to Cisco Unified Access

As organizations look to improve their employee’s productivity, increase competitive differentiation and deliver better experience to the communities and customers within their environment, mobility is at the center of driving change. To deliver on the vision for a connected world, organizations need to have the right infrastructure and analytics in place to understand how devices are used and to effectively deliver applications and information to those devices. Cisco Unified Access and Cisco Connected Mobile Experiences enable this ability to drive business innovations. Read More »

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