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Our Data, Ourselves

We’re generating digital information at an exponential rate. It’s coming from more devices that are more connected than ever and getting smarter all the time.

  • In 2013, global mobile data traffic stood at 1.5 exabytes per month – the equivalent of 4,100 text messages each second.
  • By 2018, that will reach 15.9 exabytes per month – or 43,709 text messages each second! And 96% of that mobile data traffic will be “smart” traffic!

Welcome to the next wave of the Internet – the Internet of Everything. Imagine the amount of data we’re creating in this evolving digital world as more and more people and things connect. Technologies like cloud and mobility are fueling this growth – with the cloud as key enabler in helping us make sense of this data deluge. Global data center traffic is expected to triple by 2017, and cloud services and applications will make up 69% of that traffic.

Data itself (or simply storing it in the cloud) only gets you so far, however. The value lies in what you do with it, gaining insight and knowledge derived from data to empower your life and lead you to greater wisdom. That’s the real power behind connectivity. On a personal level, it calls for taking ownership of your “digital self,” leveraging cloud-enabled services not just for storage but to “talk” and interact with the digital world in a dynamic way and in real time. This can lead us to understand aspects of ourselves in ways never before possible – and harness actionable data to make better decisions that improve our lives.

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