A little over a year ago, we introduced five new video vignettes, which helped us translate “What Cisco Eos® can do for you” through the lens of different roles in a media company, as well as for the end consumer. In the post New Videos: the Story of the Five Blind Men and an Elephant, I detailed how these videos helped us overcome the challenge of explaining what Eos is and how it can help bring value to media companies, as well as enable an engaging, interactive entertainment experience for fans.
What we discovered about these videos is that they worked. Engagement was high and we received anecdotal responses that these vignettes helped people “get” what Eos was. Presentations and collateral are great—but video can convey a lot in a pretty succinct and compelling way. These vignettes really served as conversation starters.
Since the release of the original video vignettes, the Cisco Media Solutions Group has been busy. In FY10, the team acquired five additional Eos customers who have already built 75+ Eos-powered sites. There were also almost 400 features and enhancements made to the platform within that time frame.
Today, we’re launching a new set of videos with our favorite characters, carrying the story into the new features that our customers are excited about. We also wanted to show that Eos can be used by any number of entertainment related companies. In these new stories, we follow a company that manages a sports site (Ole Ole) and a fan of that site.
Without further ado, I’d like to introduce you to: