Los Angeles is an extraordinary city with extraordinary people. And this week, it was even more extraordinary to be in my hometown of LA where we hosted this year’s Cisco Collaboration Summit. LA is where we built the world’s biggest airplane, the world’s biggest freeway system, and epic movies with the world’s biggest stars. And of course, the Happiest Place on Earth.
This is a town of big dreamers with big ideas, making it a perfect place to bring together customers, partners, analysts, and consultants to talk about big ideas in collaboration.
And now is the time for big ideas. We all know companies can only do so much with cost cutting. It’s important, but in our global economy, the only true way to differentiate and compete is through innovation.
In a previous blog, I discussed the value of media awareness with desktop video applications like Jabber for Windows. More recently, we have extended support to the WebEx meeting center client using the same media services interface (MSI) development kit as used with the Cisco Jabber client. Just as media awareness enables the network to differentiate between the various unified communications flows—voice, video and IM/Presence—with the WebEx meeting client we have added metadata tags to represent the data sharing flows that are used as part of WebEx web collaboration.
It’s a great time to be at Cisco. Earlier this week, Susie Wee, chief technology and experience officer (CTEO) for the Collaboration Technology Group, unveiled the “collaboration geeks”: the engineers, researchers and designers behind the technology, to a handful of press and analysts. We were excited (and a bit nervous!) to share how Cisco is approaching user experience (UE) and design. These changes aren’t just happening from the product side, but are also evolving our internal thinking about being more user-centric across the organization.
Have you ever heard of a CTEO? Probably not, because it is a new role that we created to address the importance of coupling user experience and technology. As CTEO, Susie is responsible for driving innovation and experience design in Cisco’s collaboration products and software services. The first step involved in making a cultural change is how we approach product design. But what does this mean for her team? Below is a short excerpt from our User Experience Day event.
At Cisco, we’re dedicated to changing the way we work, live, play and learn. We’re always looking to break down barriers among staff; one example is how we’re approaching user experience design. Our team is looking into principles, guidelines, and archetypes that represent an organizational-wide approach to user experience design. The design team really lays the foundation for growing the influence and scope of all the UE specialists into strategic conversations where user experience can impact what we design and how we design. We coined the term “XQ” as the eXperience Quotient of the organization. XQ is a tool and metric that we developed to measure our customer’s experience with our products and our user experience-centric development process.
Another example is how our engineers are thinking about their products from the user perspective and pulling in the user experience designers and my team (user experience researchers) as well. To showcase this at the event, engineers brought in a number of XQ demos to show this thinking firsthand: Read More »
Gartner recently released their 2012 Magic Quadrant for Corporate Telephony, and I am incredibly pleased to share that Cisco was placed in the leader’s quadrant. These results come just after Cisco was recognized as a leader in Gartner’s 2012 Magic Quadrant for Unified Communications. We believe that, together, these reports signal the momentum that Cisco is experiencing as a leader in Collaboration.
And yes, the momentum has been strong! This past April, Cisco achieved a new milestone by shipping more than 50 million IP phones. We’ve also gained significant traction with Cisco Jabber, which enables instant messaging, conferencing, voice and telepresence video on multiple devices, increasing 55% in license volume year over year.
Our history of success has been validated many times before, not only by sales growth and market share gains, but also acknowledged by technology analysts as an industry leading vendor in this space for more than ten years. Most of you have followed this validation and we believe this year’s Magic Quadrant is just another example.
At Cisco, we understand that our customers don’t make decisions on data, voice or video alone. Instead, they are looking for integrated solutions that deliver the rich media capabilities their users demand, and at the same time, provide the agility, resiliency and high quality experiences the business demands.
According to Gartner analysts Jay Lassman, Geoff Johnson, and Steve Blood in their Corporate Telephony report, “We evaluated vendors for their understanding of how customer needs are changing (both for users and the IT group responsible for managing telephony). It was especially important to see how vendors proposed to complement, or compete with, UC collaboration solutions.” Read More »
Cisco has received recognition as a Leader in Gartner’s newly-released 2012 Magic Quadrant for Unified Communications (UC)! Find out more at Lynn Lucas’, Senior Director of Collaboration Marketing, blog below.