If you’ve ever gone hiking through the woods, you know the importance of a trail marker. You can have a great map and plenty of wilderness experience, but sometimes the wild gets the better of you. All of the trees start to look the same. It’s disorienting. You can be on the right path all along, but you’ll start to lose confidence and move more slowly if you aren’t sure you’ve taken the right fork in the trail. Only when you see that familiar symbol carved into a tree, or splash of paint on a rock, do you know with certainty that you are on the right track.
Today, I want to celebrate a key point along Cisco’s journey to lead companies down the path of digital transformation. Our Cisco marketing teams have won four ITSMA Marketing Excellence Awards – the most ever awarded to one company in a single year! The teams and the awards they won are as follows:
ITSMA Diamond Award for Marketing Excellence
Category: Driving Business with Thought Leadership
Winner: Cisco Thought Leadership Team
Our Thought Leadership Team has worked closely with Cisco Consulting Services over the past several years to codify a unified thought leadership agenda for the entire company. Their innovative research identified digital transformation in the Internet of Everything (IoE) as a major market transition and quantified the $19 trillion value at stake. Behind the strength of this analysis, Cisco made digital transformation in the IoE our top priority and company storyline. In recent months, this team has begun to translate their analysis into industry-specific roadmaps detailing how to capture the value from digital transformation.
As we have extended our thought leadership into specific industries, we have also worked to collect real customer stories of digital transformation in action as proof that the digital shift is a tangible reality. This integration of thought leadership across our consulting, sales, and marketing teams has helped to differentiate Cisco as a driver of business outcomes, given Cisco brand permission to enter new markets, and helped our customers take action to begin their digital transformations.
Congratulations to Kathy O’Connell, her entire team, and the many teammates in Cisco Consulting and all across Cisco who contribute to this work! Read More »
Tags: Cisco marketing, Digital transformation, digitization, Internet of Everything, IoE, ITSMA, Marketing Excellence Award
Ed Daly, Director Market Management and Pete Davis, Manager, Market Management, in our Cisco Services US Field Marketing Team recently encountered a marketing dilemma – a dilemma I’m sure most marketers can relate to. Fresh from winning a couple of prestigious awards, Pete and Ed wanted to tell the world, but were told by PR that awards are something that are not exactly “press release worthy”. As we all do, when we’ve experienced rejection, Ed and Pete did a bit of soul searching on the need for marketers to promote awards. The result is this tongue-in-cheek post. Hope you enjoy it as much as I did. Oh – by-the-way, that’s Pete in the photo with the awards in question.
“We don’t do press releases for awards.” “No one cares about awards except marketing people.” “We don’t have enough budget.” Have you ever heard this from the PR team when you’ve won an industry award that you’re really proud of? You want to shout from the nearest rooftop how cool it is, but you keep getting told no. You’re not alone. The Cisco Services marketing team won two IT Services Marketing Association (ITSMA) for the Accelerate services training and Smart Care partner enablement programs..
The Smart Care program won the 2010 Gold Award for Marketing Excellence in the category of Developing and Launching New Offerings. The Accelerate Services Training program won the 2010 Diamond Award for Marketing Excellence in the category of Enabling Sales. This is the first time that Cisco has scooped both a Diamond (first place) and Gold (second place) Award and only the second ever time that we have won a Diamond Award.
When we approached the PR team to publicize the win externally, we were given the standard answer, a double whammy in this instance “We don’t do press releases for awards, and no one but marketing cares about awards anyway”. So we decided to do some soul searching to understand why we feel so compelled to boast about having won these awards…and why no one else seemed to get it.
And here’s what we came up with.
Top 10 Reasons Why Marketing People Like to Promote Awards They Win:
10. Standing in the middle of the office shouting “look at me, look at me” wasn’t going down very well.
9. You know, fake it till you make it.
8. Sales is where the rubber meets the road, but marketing is where the rubber meets the sky.
Read More »
Tags: awards, cisco_services, ITSMA, marketing, partner_marketing