In just two years, indoor location technology has taken off and attracted a lot of buzz across industries, from retailers to healthcare. But it’s no longer a conversation about just Wi-Fi – the introduction of beacon devices, including iBeacon, has added a new dimension to location technology for IT and their line of business counterparts to grapple with on how to leverage it to better reach their customer base.
Some customers have been asking about beacon technology and how it fits in with Wi-Fi, so let’s start from the beginning:
How do beacons work?
Beacons are sensors that send out Bluetooth low energy (BLE) tracking tags. These sensors can be placed around a venue, such as a store, and a mobile device can pick up the BLE signal and determine that it is in close proximity. When a mobile app is built off of this technology, it can be used in interesting ways to interact with the end user, such as notifying a customer of a promotion for an item they are close to.
I’m having trouble differentiating Wi-Fi and beacons. What do I need to know? Read More »
Tags: access, analytics, Apple, beacon, BLE, bluetooth, byod, Cisco, cmx, consumer, customer, deployment, device, dimension, Enterprise, GPS, granular, Guest, healthcare, ibeacon, indoor, Indoor location, IT, lbs, line-of-business, location, location based services, marketing, mobility, mobility services engine, mse, network, operation, productive, productivity, proximity, retail, sales, tag, technology, track, tracking, wi-fi, wifi, wireless, wlan
Unless you’ve been living under a rock for the last two weeks, you know that the FIFA World Cup is in full swing. Stakes are higher than ever as we move into the semi-finals with more and more people tuning in to cheer on their favorite futbol teams. In fact, FIFA just released a media release yesterday about how this year’s 2014 FIFA World Cup™ has set new records for streaming data traffic around the world. My colleague Ido blogged about IWAN helping with the bandwidth overload caused by the FIFA World Cup last week, so let’s dive deeper and talk about video and high density.
There is no denying it: your employees and customers are streaming video. While the volume of that streaming dramatically peaks around game times during the World Cup, it should be no surprise that today, mobile applications, largely video, are increasing mobile traffic across networks. That’s straight forward: apps + video = bandwidth drain. Combine that with the fact that people are touting multiple devices–think a laptop and a smartphone, maybe a tablet, too. This means high density–lots of clients and devices on a single network. These circumstances trigger three potential yellow cards to cross an IT person’s mind – let’s see how we can avoid them.
YELLOW CARD #1: Rich Media Optimization
As an end-user, the common expectation is that I should get the same crisp, clear, rich media or video experience across all platforms—I don’t care if it’s my phone, my tablet or my laptop: make it high definition. This is harder said than done.
It is not easy to provide the same rich media experience across wired and wireless devices. Traffic from wireless devices has to travel all the way back to the controller in a data center and then back to an access switch before reaching its destination. It’s called the hairpin effect. The result is that video over Wi-Fi could look grainy. That won’t do for the current generation of high definition junkies. Read More »
Tags: App, application, AVC, brasil, brazil, device, fifa, high density, IT, media, mobile, online, streaming, video, visibility, wi-fi, wifi, wireless, wlan, world cup
During the past ENTELEC event held in Houston, I had the opportunity to chat with Shawn Birch – Partner Development Consultant At Tait Communications to ask him about his impressions of the shows and what would be the key care-abouts of IT people during this Oil and Gas event.
Shawn Birch in the Cisco ENTELEC booth
Tait Communications is a multinational global radio communications company with headquarters based in Christchurch, New Zealand. The company has offices in 20 countries and employs approximately 1000 staff. Tait develops voice and data radio technologies, exporting about 95% of products from its Christchurch manufacturing base.
Tait specializes in designing, deploying, supporting, and servicing complete mission-critical unified communication solutions in industries such as Oil and Gas and it is a Global Advance technology partner of Cisco around collaboration solutions and #IoT.
Here it is a short transcript of the things I found very relevant from our conversation:
Cisco booth during ENTELEC
From your experience and point of view what were the key concerns and topics of interest of the customers during ENTELEC? “Convergence of voice, video and data and secure networks for digital oilfield.”
What did we showcase together in the show floor and the key benefits for the customers? “Tait showcased Unified Critical Communication two- way radio solutions integrated together as one through the power of Cisco IPICS (Interoperability and Collaboration System). This is a robust solution that enables and allows improvements in operational efficiency without compromising security. The approach of this solution is to protect the investment in legacy systems and migrate to the next generation of critical communications”
What was the overall reaction of the customers to our demo/presentation? “Excited about the opportunity to blend state of the art Tait two-way radio solutions into the secure umbrella of the Cisco network in support of Unified Critical Communications with multi-modal integration of PTT, (Push to Talk) technology from anywhere, anytime and with any device.”
What will be a key takeaway/final thought you would like to share with our blog-readers? “Be prepared for the future, the IoT solutions will transform the way the people do business in digital oilfields as we continue to merge technologies trough unified critical communications.”
Cisco Focused on the same care-abouts: Security and Collaboration. You can read more about ENTELEC from Peter Granger (Heads up on What You’ll See) here, and Roberto De La Mora here (What Does it Mean to You?) . During the event Cisco showcased two new use case solutions as well, but those topics deserve a whole blog. We will keep you posted!!!….
Tags: collaboration, DigitalOilfield, enetgy, entelec, IT, oil and gas, Operational Technologies, OT, security
Look at the operating costs for your data centers and you’ll likely see a big amount for the electrical power to run the servers, storage, networking components, and cooling systems. Since power consumption is an area where even small changes can add up to big savings over time, we want to take advantage of every power-saving feature we can find. And we’ve found many of those features in the Cisco Unified Computing System (UCS) servers, which we now deploy as the standard in our data centers worldwide. Read More »
Tags: blog, Cisco IT, cisco on cisco, coc-data-center, content, data center, IT, power savings, UCS
In the days before data centers were virtualized, the licensing model for operating systems and application software was simple: 1 server = 1 license. But this model doesn’t work in an environment where a single physical server can host multiple virtual servers.
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Tags: blog, cisco on cisco, cisco on cisco content, coc-data-center, content, data center, IT, it content, licensing costs, virtualization