Location-based services have been getting a lot of attention lately and people are increasingly curious about how Wi-Fi and beacons play together in the hot space that is indoor location technology. In my last blog I reviewed how beacons work and how to differentiate when to use Wi-Fi and beacons. There’ve been some great questions about beacon technology and how it complements Cisco’s location-based Connected Mobile Experiences (CMX) solution, so I want to follow up on these topics with everyone.
What types of beacons are there?
Generally, there are two different classes of beacons: transmit only and backhaul enabled.
Transmit only beacons are exactly as they sound – they simply transmit information to anyone that is capable of hearing (bluetooth enabled smartphones). They do not receive or pass any data or information upstream.
Apple’s iBeacon is the best example of this type of BLE beacon. You can think of them like the navigational beacons used by airplanes when on approach to major airports. The beacon doesn’t even know the plane is there, but the plane is aware of the beacon and knows where the beacon is allowing it to take the correct action. Same is true for smartphones and transmit only beacons like iBeacon – the intelligence is located in the mobile application which must recognize the beacon and take appropriate action.
Backhaul enabled beacons generally include a Wi-Fi chipset for either management or data capabilities. Some backhaul enabled beacons are USB enabled and take advantage of whatever connectivity exists within the PC they are connected. Read More »
Tags: access, analytics, Apple, beacon, BLE, bluetooth, byod, Cisco, cmx, consumer, customer, deployment, device, dimension, Enterprise, GPS, granular, Guest, healthcare, ibeacon, indoor, Indoor location, IT, lbs, line-of-business, location, location based services, marketing, mobility, mse, network, operation, productive, productivity, proximity, retail, sales, tag, technology, track, tracking, wi-fi, wifi, wireless, wlan
In my discussions with security executives who gathered at the recent Gartner Security Summit they recognized that unsecured access to the network is a critical threat vector. However, when leveraged properly, the network itself also provides a significant platform that offers comprehensive protection to close those gaps. What does this mean?
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Tags: Enterprise, IT, network, security
Gartner has released their 2014 Magic Quadrant for Wired and Wireless LAN Infrastructure. For the 3rd year in a row, Cisco is recognized as a leader in both vision and execution. We believe this Gartner recognition is validation of Cisco strategy and investments for unified access, policy management and cloud managed solutions.
Cisco’s position in the Wired and Wireless Gartner MQs has been consistent over the past 3 years as the market landscape has shifted we believe validating our commitment to meeting shifting customer priorities and requirements.
The 2014 Gartner Magic Quadrant for the Wired and Wireless LAN Access Infrastructure (Authors: Tim Zimmerman, Andrew Lerner, Bill Menezes; Published 26th June 2014) reflects the evolution from prior years and highlights what customers are looking for:
“With limited growth in IT resources, administrators require one network management application, one access security solution, one guest access application or one policy enforcement solution with the flexibility to be deployed in a public cloud, private cloud or on-premises. This integration reduces the costs associated with the upfront capital expense of multiple network service applications each dedicated to either the wired infrastructure or the wireless or cloud components. This savings is also extended to the ongoing software maintenance costs of all access layer management, security and policy enforcement components.”
What Does Being a Leader Mean? Read on for the full story Read More »
Tags: #80211ac, #wireless, 802.11ac, access, access point, analyst, App, application, aruba, Cisco, customer, data, enforcement, Gartner, HP, Industry, infrastructure, IT, LAN, landscape, leader, Magic Quadrant, market, mobile, mobility, MQ, network, policy, quadrant, secure, security, service, technology, unified access, wifi, wired, wireless, wlan
The faster internal applications can be developed and deployed, the sooner they will deliver benefits for the business. That’s an easy statement to understand, but not so easy to bring to reality. Read More »
Tags: application development, Cisco IT, cisco on cisco, CITEIS, cloud, coc-data-center, data center, DC, IT, it content, lae, paas, SaaS
In just two years, indoor location technology has taken off and attracted a lot of buzz across industries, from retailers to healthcare. But it’s no longer a conversation about just Wi-Fi – the introduction of beacon devices, including iBeacon, has added a new dimension to location technology for IT and their line of business counterparts to grapple with on how to leverage it to better reach their customer base.
Some customers have been asking about beacon technology and how it fits in with Wi-Fi, so let’s start from the beginning:
How do beacons work?
Beacons are sensors that send out Bluetooth low energy (BLE) tracking tags. These sensors can be placed around a venue, such as a store, and a mobile device can pick up the BLE signal and determine that it is in close proximity. When a mobile app is built off of this technology, it can be used in interesting ways to interact with the end user, such as notifying a customer of a promotion for an item they are close to.
I’m having trouble differentiating Wi-Fi and beacons. What do I need to know? Read More »
Tags: access, analytics, Apple, beacon, BLE, bluetooth, byod, Cisco, cmx, consumer, customer, deployment, device, dimension, Enterprise, GPS, granular, Guest, healthcare, ibeacon, indoor, Indoor location, IT, lbs, line-of-business, location, location based services, marketing, mobility, mobility services engine, mse, network, operation, productive, productivity, proximity, retail, sales, tag, technology, track, tracking, wi-fi, wifi, wireless, wlan