If you manage social media engagement for your company or group, you have probably received questions about the role of social in IT purchasing decisions and/or have been asked to prove that IT managers do engage in social media. You’ve probably also been asked to tie social activities directly to new leads and revenues. While it is possible to trace new leads and revenues back to social media, not every social activity you do may have a direct impact on revenues. And it may not always be your goal either. But social media does have a place in your relationship toolbox and in the IT buying cycle which can directly or indirectly impact your bottom line.
According to a global survey by Toolbox.com (an online IT community) on IT Purchasing, social media has a growing impact on how IT professionals make decisions. Did you know that the #1 reason IT professionals contribute Read More »