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Bringing Up the Social Media Baby

According to a Nielsen study, social media is no longer in its infancy.  No kidding.

During the November military confrontation between Israel and Hamas, social media played a very grown-up role.  What distinguished it from past politically-charged social media exchanges was the participation of state and pseudo-state spokespersons.  Official announcements were issued by the Israeli Defense Forces (IDF) and Hamas’ Al-Qassam Brigade via Twitter and Facebook in near real-time.

  • The IDF announced the initiation of the military campaign via Twitter, and tweeted in caps that it had “ELIMINATED” Hamas military commander Ahmed Jabari in an airstrike.
  • The Brigade responded with threats of retaliation; both sides posted minute-by-minute updates as the fighting unfolded.

The evolution of social media into an official communications venue should come as no surprise.  It follows a time-honored pattern of disruptive ideas and technologies gaining acceptability as they move into the mainstream.  The Nielsen Social Media 2012 study tells us that 30 percent of individuals’ mobile device time is spent accessing social media.  That qualifies as mainstream.

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Cisco Honored with Secretary of State’s 2010 Award for Corporate Excellence

Secretary of State Hillary Clinton presented Cisco along with Denimatrix and Mars, Inc., with the 12th annual Award for Corporate Excellence (ACE). The ACE is given to U.S. businesses that exhibit good corporate citizenship, promote innovation, and advance democratic principles around the world. Cisco received the prestigious ACE for helping to connect the Israeli and Palestinian economies and people, and engaging in several partnerships and initiatives to enhance technical capacity, connectivity, education, and opportunities for women and youth in Israel, the West Bank and Gaza.

Secretary Clinton invited Cisco Chairman and CEO John Chambers “to accept this ACE Award for your efforts to create jobs, improve lives, and lay the groundwork for lasting peace.”

Watch the ACE 2010 ceremony

Secretary of State Hillary Rodham Clinton presents Cisco Chairman and CEO John Chambers with the 2010 ACE

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Cisco Honored with Secretary of State’s 2010 Award for Corporate Excellence

Secretary of State Hillary Clinton presented Cisco along with Denimatrix and Mars, Inc., with the 12th annual Award for Watch the ACE 2010 ceremonyCorporate Excellence (ACE).  The ACE is given to U.S. businesses that exhibit good corporate citizenship, promote innovation, and advance democratic principles around the world.  Cisco received the prestigious ACE for helping to connect the Israeli and Palestinian economies and people, and engaging in several partnerships and initiatives to enhance technical capacity, connectivity, education, and opportunities for women and youth in Israel, the West Bank and Gaza.

Secretary Clinton invited Cisco Chairman and CEO John Chambers “to accept this ACE Award for your efforts to create jobs, improve lives, and lay the groundwork for lasting peace.”

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