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SCTE 2010: Cisco Introduces the Key Enabler of Video-over-DOCSIS (VDOC)

Contributed by John Mattson, Director of Product Management, Cable Marketing

New 3G60 Broadband Processing Engine Enables Cable Operators to Cost-Effectively Move to All-IP Networks

The long-awaited 3G60 line card for the uBR10012 CMTS has finally arrived.  Ever since Cisco first conceived this line card, many worldwide cable providers have been waiting for its debut with breathless anticipation.  In my 22 years in the cable industry I can’t recall any other product with as much advance customer interest as this one.

Why is the 3G60 such a hot commodity?  Because it finally brings the right combination of very high capacity and very low cost-per-port that enables operators to realistically deploy Video-over-DOCSIS (VDOC) service.  And VDOC is the key to moving to a converged, all-IP network, which dramatically reduces both capital and operating costs and provides unprecedented flexibility to introduce new services quickly and efficiently.

The 3G60 provides up to 72 downstream ports and 60 upstream ports on a single line card, -- over 3 times the density of any line card on the market today.  Using the 3G60, a single uBR10012 can support up to 576 downstream and 480 upstream ports per chassis.  In addition, starting from a minimal base system, all of the upstream and downstream ports on the 3G60 can be provisioned via software licensing, so customers can install the card and then only pay for the ports they use.  The 3G60 supports DOCSIS® 3.0 downstream channel bonding of as few as 2 up to as many as 24 channels, which makes downstream speeds of over 900 megabits per second possible. Read More »

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Virtual Velocity Broadcast Recap: 3 Tips on Improving Lead Generation

October 7, 2010 at 2:46 pm PST

Think your website or marketing campaign has it all: Sparkling copy, dazzling design, and enough oomph to convert just about every visitor into a confirmed, solid sales lead? Well, think again.

During Tuesday morning’s Virtual Velocity IPTV broadcast, Luanne Tierney (VP of WW Partner Marketing) hosted Dr. Flint McGlaughlin who is Director of MECLABS and Director of Enterprise Research at the University of Cambridge.

Dr. McGlaughlin provided a host of tips on how you can drive better ROI from marketing campaigns based on his company MECLABS’ extensive research. MECLABS conducts more than 200 digital marketing experiments every year, which are focused on helping companies optimize sales and marketing performance.

During his presentation, he used real-world examples from current Internet campaigns as well as campaigns provided by Josh Krasnegor of FusionStorm, a Cisco partner.

(If you didn’t get a chance to watch the live broadcast, we’ll be posting a full replay for partners soon. “Like” the Cisco Channels Facebook page or follow us @Cisco_Channels on Twitter to get a replay link when it’s available.)

I got a chance to talk with Dr. McGlaughlin after the broadcast about what he identifies as the three principles to drive effective essential tips for lead generation. He also talked about where to place information on your webpage for maximum effect.

So what are those three principles you need to use to guide the presentation of information on your website to maximize leads? Here’s a summary:

Read More »

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