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Danish Network Operator Nianet Adds Video Conferencing via Cloud

With NAB in full swing this week, everyone is talking about delivering video services. Makes it a good time to discuss how Denmark - Nianet fiber networkCopenhagen (Denmark) based service provider Nianet has combined an extensive fiber deployment (100K+ km ) with a new investment in their IP network to offer video conferencing as a cloud service to business customers. For the small and medium sized business owner, you get big business productivity. Lease video conferencing on demand!

Nianet, which offers high-speed fiber communications throughout Denmark also distributes content from its sister company Waoo. They are now seeing the impact of companies increasingly producing their own video content, and therefore demanding faster and more symmetrical high speed data connections. The combination of fiber and high performance routers results in much faster speeds on both up and downstream.

Businesses have really taken video communication as an alternative to physical meetings, and the technology is now spreading also from dedicated telepresence rooms for desktops and mobile devices. This places greater demands on both up and downstream, and Nianet has chosen to expand its backbone with twelve Cisco ASR 9000 routers to meet the increasing traffic and quality needs.

We also offer video conferencing as a cloud service to companies that want to begin with HD video communications. It therefore becomes easier to implement a full videoconferencing setup since we provide the server space, management software and plenty of bandwidth,” says Rasmus Helmich, CEO of Nianet.

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The Future of Television: Sweeping Change at Breakneck Speed

Have you ever wished you could watch the news on the bathroom mirror while you get ready for work? Wave your hand to order a pizza from an irresistible commercial? Not only watch shows, but smell, feel, and taste them, too? Turn your TV viewing into an immersive experience that allows you to engage with characters outside of the storyline and see additional scenes based on your profile and preferences? Well, you might be able to do these things and more in the not-too-distant future.

Cisco Internet Business Solutions Group (IBSG) interviewed 50 TV experts and examined three industry drivers -- technology, consumer behavior, and business models -- to paint a picture of what the future of TV will look like. Our point of view offers the first holistic vision of the future across all key dimensions of the television industry and sheds new light on the likelihood and timing of innovation.

Today, I unveiled our predictions on what the future of television might look like during my keynote presentation at OTTCon -- a trade show that hosts executives from the most innovative technology, media, and entertainment companies including PayTV operators, content producers, consumer electronics manufacturers, media aggregators and service providers.

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Making Money in Internet Video

If you are a service provider, the title of this blog probably has you shaking your head. SPs know only too well that Internet video is costing them money because of the expense of maintaining an infrastructure capable of delivering high-quality online video. The good news is that there is a way to monetize that demanding video traffic.

In 10 to 15 years, Cisco Internet Business Solutions Group (IBSG) estimates that consumers will be watching Internet video as much as 50 percent of their video-watching time. Rather than panicking at the thought of supporting that magnitude of video traffic, SPs should be thinking about how to turn it into profits.

SPs have a strategic advantage over current content delivery network (CDN) providers; traditional CDN services allow content providers to bypass Internet congestion points, but do not allow them to bypass potential congestion points within the SP network that provides Internet access to consumers. CDN services delivered via the SP’s network are delivered by CDN caches placed much closer to the final viewer, reducing the probability of having congestion issues over the delivery path.

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Cisco Simplicity Videos

A few weeks ago, at the 2011 Consumer Electronics Show, we introduced Videoscape – our vision and product portfolio for re-inventing television in a way that bridges broadcast, Pay TV, online, on-demand, social media, and communications.

What does that really mean? Check out this series of four shorts , created to add depth and context to the notion of television, re-invented. It’s all about what Videoscape can do for service providers, to dramatically improve how people consume television.

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The End of TV?

While traveling this week I had the opportunity to read David Meerman Scott’s great new book, Real-Time Marketing, dealing with the new ways that marketers are engaging with their customers.  It is a definite worthwhile read, full of examples of how the case studies highlighted there could be applied to our business…but what struck me was that TV isn’t really as much of a factor anymore as it used to be…

In industry journals, there has been an on-going debate about the extent of “cord-cutting,”  the act of a consumer like you or me (also considered a subscriber by the service providers themselves) deciding to cancel their cable or IPTV service now that they can view a show via the internet, say from a service like iTunes or Hulu in the U.S.  Conflicting statistics are being quoted left and right by different sides of the argument, which reminds me of Chris Brogan’s hilarious quote at a presentation I saw him give this Summer which, paraphrased, is “83.7 percent of all statistics are false.”   Now I’m not saying one side or another is false but are likely just looking at the situation from different perspectives.  Regardless of who’s right and what the extent really is, there is certainly some element of truth to it which means TV isn’t as much of a factor anymore as it used to be…

Personally, I wouldn’t want to get rid of my TV service. Without being able to get my Formula 1 fix or watching the Longhorn game (which in Austin is mandatory for citizenship), it would be like all the sacrifice but none of the grace of joining a monastery.   But I have to admit that in my daily life, I am spending more time than ever with my tablet, PC, and phone…and as much as I love my TV, it isn’t really as much of a factor as it used to be…
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