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Here’s to You Entrepreneurs: Top 5 Go-to-Market Monetization Tips

Ged FittonBy Ged Fitton, Guest Blogger

The British Innovation Gateway (BIG) is a great Cisco-led initiative to foster innovation and entrepreneurship in the UK. A great part of my work on BIG involves the support  of IDEALondon – Cisco’s innovation centre -- and its start-ups.  And I have to say I’m always impressed with the enthusiasm and determination of companies to think outside the box, and challenge the status quo. It’s a fantastically exciting space to work in. In my role of helping companies monetise their innovation, I thought I’d share a few tips on how not to fall into the traps that I’ve seen many start-ups fall into. Read More »

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