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Cisco VNI Mobile Data Traffic Forecast, 2010 – 2015

Here’s a news flash – mobile data traffic is growing rapidly.

. . . Oh, you knew that already?

Well, bet you didn’t know HOW fast it’s growing.  

Really fast, actually.  Specifically, global mobile data traffic grew 4.2 times faster than global fixed broadband data traffic in 2010 according to. Cisco’s Visual Networking Index Mobile Data Traffic Forecast covering the period 2010 – 2015. 

A year ago, the Cisco VNI Mobile Data Traffic study predicted that global mobile data traffic would reach 3.6 exabytes by 2014 . . . and we thought that was fast.

Findings from the recently updated Cisco Mobile VNI include:

  • The annual global mobile data traffic will reach 6.3 exabytes per month, or an annual run rate of 75 exabytes, by 2015. That amount is the equivalent of 19 billion DVDs or 536 quadrillion SMS text messages or 75 times the amount of global Internet Protocol traffic (fixed and mobile) generated in the year 2000.
  • Global mobile data traffic increased 159 percent from calendar year 2009 to calendar year 2010 to 237 petabytes per month, or the equivalent of 60 million DVDs.
  • Global mobile data traffic grew 4.2 times as fast as global fixed broadband data traffic in 2010.
  • Global mobile data traffic in 2010 was three times the size of all global Internet traffic (fixed and mobile) in the year 2000.
  • According to the updated forecast, the Middle East and Africa will have the highest regional mobile data traffic growth rates, with a compound annual growth rate of 129 percent (63-fold growth) over the period. Latin America anticipates a 111 percent CAGR (42-fold growth), followed by Central and Eastern Europe, with a 102 percent CAGR (34-fold growth), and Asia-Pacific, with a 101 percent CAGR (33-fold growth). Western Europe is forecast to experience a 91 percent CAGR (25-fold growth); North America, an 83 percent CAGR (20-fold growth); and Japan, a 70 percent CAGR (14-fold growth).
  • India has the highest national mobile data traffic growth rate, with a CAGR of 158 percent (115-fold growth) for the forecast period, followed by South Africa, with a 144 percent CAGR (87-fold growth), and Mexico, with a 131 percent CAGR (66-fold growth). Comparatively, the United Kingdom will see an 84 percent CAGR (21-fold growth), and the U.S. an 83 percent CAGR (21-fold growth), according to the updated forecast.
  • In spite of the slow economic recovery in many regions, the demand for mobile services has remained constant, overall, and strong traffic growth continues globally.

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More Momentum for the Cisco CRS

Cisco’s market-leading core-routing platform – the Carrier Routing System (CRS) – continues on a roll.

In just the last week, two key operators – Hong Kong Broadband Network (HKBN) and du, the UAE’s integrated telecom service provider – announced CRS implementations.

HKBN has committed to the Cisco CRS-3 as the foundation for its core IP next-generation network to cope with surging bandwidth demand and to extend its network coverage.

According to the Cisco Visual Networking Index, annual global IP traffic will exceed three-quarters of a zettabyte by 2014. Internet utilization by various forms of video such as TV, video on demand, Internet video, etc., is increasing and is expected to exceed 91 percent of global consumer traffic by 2014. HKBN realized the need for a core router with strong investment protection to support its high-quality voice, video and Internet services. HKBN believes the Cisco CRS-3’s industry-leading scale, operating efficiency and superior service features will help maintain its “Speed Guarantee” to customers, whereby 80-percent steady speed is ensured, despite the escalating Internet demands of businesses and consumers. 

Over in the United Arab Emirates, du announced that it has converged its fixed and mobile IP transport networks using the CRS. This enables fixed-mobile convergence on du’s network to meet the demand for high-end broadband services and makes the company unique in its ability to rapidly deploy new high-bandwidth mobile applications and data packages.

This is one of the first regional fixed-mobile convergence projects in which the fixed and mobile services all run on the same IP network – with mobile (signaling and bearer), mobile data, residential Internet, business Internet, residential voice, enterprise voice, international voice, Layer 2 VPNs, Layer 3 VPNs and video running on a single IP/MPLS core powered by Cisco. By consolidating cores, du can offer its customers in the UAE a more scalable platform to deliver future services at higher quality.

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World IPv6 Day: Working Together Towards a New Internet Protocol

We’re pleased to announce that Cisco is joining The Internet Society for World IPv6 Day, a 24-hour global “test drive” of IPv6 on June 8, 2011.

For over 25 years, Cisco has been central to the development of the Internet Protocol (IP) that has helped fuel the incredible growth in global connectivity the world enjoys today. Very soon, the free pool of IPv4 addresses will finally run dry, and IPv6 is the only long-term solution the industry has available to continue growth in the manner that the world has come to expect.

Cisco has been involved in developing standards and products for IPv6 since its inception more than a decade ago. While we have helped a number of customers deploy IPv6 on networks large and small, stitching this together ubiquitously and seamlessly among not just the networks themselves but the software and applications running on top has been challenging.

On June 8, the industry is coming together to deploy and test IPv6 in what we believe will be an unprecedented manner in terms of participation and scale. On this day, major web companies, Internet Service Providers, enterprises, and equipment vendors will work together to “switch on” IPv6 for 24 hours. The switch that will be thrown is one within the global Domain Name System, or DNS, which translates a name such as http://www.cisco.com into an IP address. Today, while a number of large websites have IPv6 connectivity, in order to reach many of them over IPv6 the user must use a special DNS name. For example, even if you have an IPv6-enabled device connected to an IPv6-enabled network, you must type http://www.ipv6.cisco.com in your web browser in order to receive an IPv6 destination address to connect to. Read More »

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Cisco, Service Providers Aim to Reinvent the TV Experience With “Videoscape”

Coming soon, to you – The next-generation TV experience.

It’s called Videoscape.    

It’s a comprehensive TV platform for service providers.  It combines digital TV and online content with social media and communications applications to create a new, immersive home and mobile video entertainment experience.

And it’s from Cisco.

Announced today, Videoscape is an open platform that utilizes the cloud, the network and client devices to deliver new video experiences on the next-generation Internet.  Cisco introduced five product families that work in conjunction with its portfolio of network products and technologies.

  • The Videoscape media gateway for the integration of voice, linear and online video, high-speed data, Wi-Fi and network traffic routing.
  • The Videoscape IP set-top box, engineered to support all forms of video – pay TV, broadcast, premium channels, VoD and online — to new Web 2.0 applications.
  • Videoscape software clients that extend the Videoscape experiences to a wide variety of home and mobile devices, from connected TVs to tablets, smartphones and more.
  • The Videoscape Media Suite which offers full life-cycle content management offering service providers the ability to efficiently and cost-effectively manage and publish content across multiple screens.

For consumers, Videoscape offers:

  • Access to vast entertainment content sources, including broadcast, pay TV and online, that integrates the Internet, social media, communications and mobility. 
  • Ease of use
  • More sources of video to your screen
  • More social and interactive features
  • More choices for content on the go
  • Cisco quality of experience

Check it out!

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Videoscape: Cisco and Service Providers Reinventing the Television Experience. Together.

Today is an exciting day for us at Cisco with the launch of Videoscape.

As our Chairman and CEO, John Chambers, announced in a press conference this afternoon, Cisco Videoscape is both an experience and a solution, purpose-built for delivering and reinventing the next generation of TV experience. Together we will bring , entertainment, social media and communications and mobility together to transform how users engage with video and how providers can prosper.

Right now the consumer video experience is fragmented requiring consumers to go to multiple sources for their content. They are going to their cable or IPTV subscriptions for some content. Or, looking to their DVR and on-demand content for others. At times, they stream online content or do applications from their PC. Even still they must find additional boxes to stream their PC experience to their TV and to others that help sling content from one place to another. And, the list goes on. Some homes are so complex that it seems users need to have CCIE just to hook it all up and make it work; but all of that still doesn’t address the experience where users are having to navigate all of these different silos and devices just to watch what they want to watch or do what they want to do (and, we haven’t even spoken of quality yet). Challenges also exist for service providers as they now must now handle the ever increasing load of traffic while simultaneously losing some traction with the portion of their audience that is considering trimming of the cord. Both dynamics can have a negative effect on their business.

Today’s announcement intends to change all of this for consumers and providers alike. With Videoscape, SPs can do for TV experience (and other screens) what the mobile internet did for the phone.

Let’s look at what Videoscape delivers to the consumer, service provider and media company. Read More »

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