One clear trend, here at the close of 2010, is the rise in importance of Content Distribution Networks, or CDNs, to cable service providers.
Here at Cisco, CDNs are similarly front-of-mind.
In this video, I outline three drivers for the growth of Content Distribution Networks (CDNs) in service provider networks:
To more easily reach video-capable, IP-connectable end points, with more types of video assets
To centralize movie and video asset distribution, instead of manually populating hundreds of distributed video on demand servers
To attract new revenue sources, such as wholesale content distribution.
Our ongoing work with British Telecom, for instance, helped them establish an important and new business model: Extending BT’s quality of service (QoS-)enabled CDN to their broadcasting and media partners, within the YouView [Canvas] initiative.
Plus, as service providers prepare competitive video offerings to serve screens beyond the television - an undeniable trend across our customer base - CDNs provide a great mechanism to scale streaming video.
Let’s face it - dancing cats are cute and apocalyptic visions of the future without IPv6 can be entertaining, but a glitch or two…or a “video not available” won’t violate any service level agreements. But what happens if the FIFA World Cup broadcast goes down? Or the “Auburn-Alabama” football game? Or the amazing live video feed of those copper miners in Chile being rescued? Millions will know immediately, and if it’s a paid event - millions of dollars of advertising or pay-per- revenue could be lost.
As it happened previously with voice, video transport is now moving from TDM to IP and this brings many benefits in terms of flexibility, the potential for application integration, and the opportunity to reach new customers watching on mobile and computing devices. However, this creates a new set of challenges for today’s operators - to not just carry a diverse set of video formats, but also to more endpoints while still ensuring a uniform high quality of experience.
In this ‘IP Video Migration’ video series, produced in conjunction with Light Reading, three Cisco executives discuss what it will take - strategically, operationally, and culturally - for service providers to make the transition to IP Video.
In the introductory overview, LightReading.com analyst Jeff Baumgartner and HeavyReading.com analyst Alan Breznick set the stage for the discussion: Why cable operators are pursuing an IP video strategy in the first place, why 71% of MSOs surveyed by HeavyReading.com are either in trial or planning to be in trial with IP video, and how operators are better positioned to offer services over IP than existing and would-be competitors.
It’s the week of Thanksgiving, and as such it seemed a good time to pause, take a breath, look around, and say thanks. So, in no particular order:
Thank you to my engineering and technology co-workers, both here at Cisco and everywhere else, for being so adept in evolving and adapting in this great era of innovation.
Think about the pace of change in our lifetimes, attributable to very smart people, focused on innovating: We’ve gone to the moon, explored Mars and even built a space station. We’ve decoded the human genome in this same period of time. We’ve helped to create not just the Internet, but also the capability to “put the Internet in your pocket” - to make that endless stream of information available to people wherever there’s an IP connection.
Thanks, too, to our service provider customers, for challenging us to dig deep and do our best work to help create this next great era of consumer choice and innovation - to facilitate that shift to IP-based entertainment and communications experiences. They’ve challenged us to not just focus on innovation that benefit consumers but consider the viability of the business models in support of entire media ecosystems. Real market shifts occur when new technology delivers compelling consumer value while sustaining a tangible economic model. I’m very grateful that we’re a part of making it happen with you.
Contributed by Mark Palazzo, VP/GM for Cisco’s Cable Access Business Unit
On the last day of a New Orleans week that contained two major conventions - the Society of Cable Telecommunications Engineers’ (SCTE) annual Cable Tec-Expo, preceded by the Cable Television Association for Marketing’s (CTAM) Summit -- early morning shop talk requires a strong cup of coffee.