Let’s face it - dancing cats are cute and apocalyptic visions of the future without IPv6 can be entertaining, but a glitch or two…or a “video not available” won’t violate any service level agreements. But what happens if the FIFA World Cup broadcast goes down? Or the “Auburn-Alabama” football game? Or the amazing live video feed of those copper miners in Chile being rescued? Millions will know immediately, and if it’s a paid event - millions of dollars of advertising or pay-per- revenue could be lost.
As it happened previously with voice, video transport is now moving from TDM to IP and this brings many benefits in terms of flexibility, the potential for application integration, and the opportunity to reach new customers watching on mobile and computing devices. However, this creates a new set of challenges for today’s operators - to not just carry a diverse set of video formats, but also to more endpoints while still ensuring a uniform high quality of experience.
In this ‘IP Video Migration’ video series, produced in conjunction with Light Reading, three Cisco executives discuss what it will take - strategically, operationally, and culturally - for service providers to make the transition to IP Video.
In the introductory overview, LightReading.com analyst Jeff Baumgartner and HeavyReading.com analyst Alan Breznick set the stage for the discussion: Why cable operators are pursuing an IP video strategy in the first place, why 71% of MSOs surveyed by HeavyReading.com are either in trial or planning to be in trial with IP video, and how operators are better positioned to offer services over IP than existing and would-be competitors.
It’s the week of Thanksgiving, and as such it seemed a good time to pause, take a breath, look around, and say thanks. So, in no particular order:
Thank you to my engineering and technology co-workers, both here at Cisco and everywhere else, for being so adept in evolving and adapting in this great era of innovation.
Think about the pace of change in our lifetimes, attributable to very smart people, focused on innovating: We’ve gone to the moon, explored Mars and even built a space station. We’ve decoded the human genome in this same period of time. We’ve helped to create not just the Internet, but also the capability to “put the Internet in your pocket” - to make that endless stream of information available to people wherever there’s an IP connection.
Thanks, too, to our service provider customers, for challenging us to dig deep and do our best work to help create this next great era of consumer choice and innovation - to facilitate that shift to IP-based entertainment and communications experiences. They’ve challenged us to not just focus on innovation that benefit consumers but consider the viability of the business models in support of entire media ecosystems. Real market shifts occur when new technology delivers compelling consumer value while sustaining a tangible economic model. I’m very grateful that we’re a part of making it happen with you.
Contributed by Mark Palazzo, VP/GM for Cisco’s Cable Access Business Unit
On the last day of a New Orleans week that contained two major conventions - the Society of Cable Telecommunications Engineers’ (SCTE) annual Cable Tec-Expo, preceded by the Cable Television Association for Marketing’s (CTAM) Summit -- early morning shop talk requires a strong cup of coffee.
In this brief video discussion, Cisco’s Director of Video Solutions Marketing, Murali Nemani talks candidly about “what’s in it for cable” to deliver a suite of IP video services. In his view, it’s a three-step process that’s already beginning.
First, sending video services over bonded DOCSIS channels means pursuing the only path to those 15 billion video-hungry, IP-enabled end points which analysts predict will be present at the end points of the broadband network within 5 years. Whether “managed” (by the cable operator, such as cable modems and set-tops) or “unmanaged” (purchased by consumers), those IP end points will be seeking video over broadband.
Second, the continued attention and investment in DOCSIS 3.0 rollouts will help fend off competitive broadband “speed wars” while laying the foundation for video delivered over IP. Cable operators have the plant capacity, spectrum, and scale to reach an unprecedented footprint of IP end devices.
Lastly, cable’s continued work on the “video back end,” from content delivery networks (CDNs) to set-tops and next-generation gateways, will help the industry permeate the IP video marketplace and drive adoption across the U.S.