If you are a service provider, the title of this blog probably has you shaking your head. SPs know only too well that Internet video is costing them money because of the expense of maintaining an infrastructure capable of delivering high-quality online video. The good news is that there is a way to monetize that demanding video traffic.
In 10 to 15 years, Cisco Internet Business Solutions Group (IBSG) estimates that consumers will be watching Internet video as much as 50 percent of their video-watching time. Rather than panicking at the thought of supporting that magnitude of video traffic, SPs should be thinking about how to turn it into profits.
SPs have a strategic advantage over current content delivery network (CDN) providers; traditional CDN services allow content providers to bypass Internet congestion points, but do not allow them to bypass potential congestion points within the SP network that provides Internet access to consumers. CDN services delivered via the SP’s network are delivered by CDN caches placed much closer to the final viewer, reducing the probability of having congestion issues over the delivery path.
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Tags: cable, cdn, IBSG, Internet Business Solutions Group, internet video, internet video traffic, ip video, IPTV, monetization, Service Provider
26X. That’s the amount of increase in traffic the global mobile internet is going to have over a 5 year span from 2010 to 2015, as forecast by the latest iteration of the Cisco Visual Networking Index released today.
As many of you long time readers know there are few things that get me as excited as this data because:
- While we read about point announcements here or new services there, this gives context to us all and allows us to look at the “forest” vs. just the “trees”.
- Our customers really, really (is it overdoing it to say “really” again) like this data, which gives us an opportunity to showcase just one of the ways that we strive to be not just a vendor but a partner to them, and it’s always great to spend more time with them.
- The data is the result of a great team that I am proud to be a part of as well as data feeds from not just third party industry analysts whose forecasts we incorporate, but also that of contributions of over 390,000 people worldwide feeding us their unique, primary data about their network experience directly from their devices.
- I think big numbers are simply cool.
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Tags: exabyte, ip video, mobile data forecast, mobile ip traffic, research, Service Provider, visual networking index, vni
Sometimes it’s easy to get caught up in the video bonanza happening in the U.S., and forget to notice the groundswell of advanced video activities in other parts of the world.
Well, we’re here to tell you: Advanced video is alive and well in Spain. This week, we formalized an ongoing partnership with ONO, the largest cable operator in Spain, and the country’s leading broadband service provider.
Fernando Meco, ONO’s TV Product Development Director
Technically, the announcement means we’ve successfully deployed our DOCSIS 3.0-based CMTS, linked over ONO’s extensive fiber optics network, to our 8685DVB HD-DVR media servers – hybrid set-tops, containing both MPEG and DOCSIS tuners. Read More »
Tags: cable, docsis 3.0, HD-DVR, ip video, media server, next generation television, ono, Service Provider, set top box
A few weeks ago, at the 2011 Consumer Electronics Show, we introduced Videoscape – our vision and product portfolio for re-inventing television in a way that bridges broadcast, Pay TV, online, on-demand, social media, and communications.
What does that really mean? Check out this series of four shorts , created to add depth and context to the notion of television, re-invented. It’s all about what Videoscape can do for service providers, to dramatically improve how people consume television.
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Tags: cable, CES, ip video, IPTV, Service Provider, television, videoscape
Today is an exciting day for us at Cisco with the launch of Videoscape.
As our Chairman and CEO, John Chambers, announced in a press conference this afternoon, Cisco Videoscape is both an experience and a solution, purpose-built for delivering and reinventing the next generation of TV experience. Together we will bring , entertainment, social media and communications and mobility together to transform how users engage with video and how providers can prosper.
Right now the consumer video experience is fragmented requiring consumers to go to multiple sources for their content. They are going to their cable or IPTV subscriptions for some content. Or, looking to their DVR and on-demand content for others. At times, they stream online content or do applications from their PC. Even still they must find additional boxes to stream their PC experience to their TV and to others that help sling content from one place to another. And, the list goes on. Some homes are so complex that it seems users need to have CCIE just to hook it all up and make it work; but all of that still doesn’t address the experience where users are having to navigate all of these different silos and devices just to watch what they want to watch or do what they want to do (and, we haven’t even spoken of quality yet). Challenges also exist for service providers as they now must now handle the ever increasing load of traffic while simultaneously losing some traction with the portion of their audience that is considering trimming of the cord. Both dynamics can have a negative effect on their business.
Today’s announcement intends to change all of this for consumers and providers alike. With Videoscape, SPs can do for TV experience (and other screens) what the mobile internet did for the phone.
Let’s look at what Videoscape delivers to the consumer, service provider and media company. Read More »
Tags: clients, cloud, ip, ip video, john chambers, launch, network, Service Provider, video solution, videoscape