Sometimes it’s easy to get caught up in the video bonanza happening in the U.S., and forget to notice the groundswell of advanced video activities in other parts of the world.
Well, we’re here to tell you: Advanced video is alive and well in Spain. This week, we formalized an ongoing partnership with ONO, the largest cable operator in Spain, and the country’s leading broadband service provider.
Fernando Meco, ONO’s TV Product Development Director
Technically, the announcement means we’ve successfully deployed our DOCSIS 3.0-based CMTS, linked over ONO’s extensive fiber optics network, to our 8685DVB HD-DVR media servers – hybrid set-tops, containing both MPEG and DOCSIS tuners. Read More »
A few weeks ago, at the 2011 Consumer Electronics Show, we introduced Videoscape – our vision and product portfolio for re-inventing television in a way that bridges broadcast, Pay TV, online, on-demand, social media, and communications.
What does that really mean? Check out this series of four shorts , created to add depth and context to the notion of television, re-invented. It’s all about what Videoscape can do for service providers, to dramatically improve how people consume television.
Today is an exciting day for us at Cisco with the launch of Videoscape.
As our Chairman and CEO, John Chambers, announced in a press conference this afternoon, Cisco Videoscape is both an experience and a solution, purpose-built for delivering and reinventing the next generation of TV experience. Together we will bring , entertainment, social media and communications and mobility together to transform how users engage with video and how providers can prosper.
Right now the consumer video experience is fragmented requiring consumers to go to multiple sources for their content. They are going to their cable or IPTV subscriptions for some content. Or, looking to their DVR and on-demand content for others. At times, they stream online content or do applications from their PC. Even still they must find additional boxes to stream their PC experience to their TV and to others that help sling content from one place to another. And, the list goes on. Some homes are so complex that it seems users need to have CCIE just to hook it all up and make it work; but all of that still doesn’t address the experience where users are having to navigate all of these different silos and devices just to watch what they want to watch or do what they want to do (and, we haven’t even spoken of quality yet). Challenges also exist for service providers as they now must now handle the ever increasing load of traffic while simultaneously losing some traction with the portion of their audience that is considering trimming of the cord. Both dynamics can have a negative effect on their business.
Today’s announcement intends to change all of this for consumers and providers alike. With Videoscape, SPs can do for TV experience (and other screens) what the mobile internet did for the phone.
Let’s look at what Videoscape delivers to the consumer, service provider and media company. Read More »
From the first electromechanical television (the “pantelegraph,” in case it slipped your mind…), to the 64 million people who tuned into a website to view the 2010 World’s cup — and for the 168 years separating those two events — the ways by which we consume video entertainment morphed many times over.
Experience television’s transformation yourself by clicking into The History and Future of Television. It’s a comprehensive compilation of the technical and societal influences that shaped television – to learn from the past, and move with confidence into the changing landscape ahead.. Read More »
That said, the debate around what to do about the unprecedented growth of the Netflix phenomenon now seems to be a moot point – as incumbent pay-TV service providers openly acknowledge its disruptive impact on the traditional video entertainment industry. And, now they’re proceeding with their plans to execute their long-awaited counter strategy.
Clearly, 2011 could prove to be a pivotal year for testing new business cases, as the marketplace becomes more fluid and is subject to further significant changes that are on the near horizon.
While it’s perfectly understandable that incumbent pay-TV service providers might prefer to bundle a Netflix-like, on-demand IP video service offering with their standard digital cable tier subscriptions, let’s remember that this is but one potential scenario.
Revisiting the results of the Cisco market study, it’s interesting that note that – by far – “the most likely motivation to pay for an online video package…” is a low price point. Call this the “value-based” market segment, if you will – it likely includes some current subscribers and previously lost customers. To win-back these prior subscribers, such as those that are looking at more of an iTunes or Hulu approach to catch up on their TV, an unbundled IP VOD offering by the provider could be very attractive.