Cisco Blogs


Cisco Blog > SP360: Service Provider

The Future of Television: Sweeping Change at Breakneck Speed

Have you ever wished you could watch the news on the bathroom mirror while you get ready for work? Wave your hand to order a pizza from an irresistible commercial? Not only watch shows, but smell, feel, and taste them, too? Turn your TV viewing into an immersive experience that allows you to engage with characters outside of the storyline and see additional scenes based on your profile and preferences? Well, you might be able to do these things and more in the not-too-distant future.

Cisco Internet Business Solutions Group (IBSG) interviewed 50 TV experts and examined three industry drivers -- technology, consumer behavior, and business models -- to paint a picture of what the future of TV will look like. Our point of view offers the first holistic vision of the future across all key dimensions of the television industry and sheds new light on the likelihood and timing of innovation.

Today, I unveiled our predictions on what the future of television might look like during my keynote presentation at OTTCon -- a trade show that hosts executives from the most innovative technology, media, and entertainment companies including PayTV operators, content producers, consumer electronics manufacturers, media aggregators and service providers.

Read More »

Tags: , , , , , , , ,

Making Money in Internet Video

If you are a service provider, the title of this blog probably has you shaking your head. SPs know only too well that Internet video is costing them money because of the expense of maintaining an infrastructure capable of delivering high-quality online video. The good news is that there is a way to monetize that demanding video traffic.

In 10 to 15 years, Cisco Internet Business Solutions Group (IBSG) estimates that consumers will be watching Internet video as much as 50 percent of their video-watching time. Rather than panicking at the thought of supporting that magnitude of video traffic, SPs should be thinking about how to turn it into profits.

SPs have a strategic advantage over current content delivery network (CDN) providers; traditional CDN services allow content providers to bypass Internet congestion points, but do not allow them to bypass potential congestion points within the SP network that provides Internet access to consumers. CDN services delivered via the SP’s network are delivered by CDN caches placed much closer to the final viewer, reducing the probability of having congestion issues over the delivery path.

Read More »

Tags: , , , , , , , , ,

Announcing the Cisco Visual Networking Index Mobile Forecast, 2010-2015

26X.  That’s the amount of increase in traffic the global mobile internet is going to have over a 5 year span from 2010 to 2015, as forecast by the latest iteration of the Cisco Visual Networking Index released today. 

VNI Global Mobile Data Forecast Growth

As many of you long time readers know there are few things that get me as excited as this data because:

  1. While we read about point announcements here or new services there, this gives context to us all and allows us to look at the “forest” vs. just the “trees”.
  2. Our customers really, really (is it overdoing it to say “really” again) like this data, which gives us an opportunity to showcase just one of the ways that we strive to be not just a vendor but a partner to them, and it’s always great to spend more time with them.
  3. The data is the result of a great team that I am proud to be a part of as well as data feeds from not just third party industry analysts whose forecasts we incorporate, but also that of contributions of over 390,000 people worldwide feeding us their unique, primary data about their network experience directly from their devices.
  4. I think big numbers are simply cool.

Read More »

Tags: , , , , , , ,

Advanced Video in Spain

Sometimes it’s easy to get caught up in the video bonanza happening in the U.S., and forget to notice the groundswell of advanced video activities in other parts of the world.

Well, we’re here to tell you: Advanced video is alive and well in Spain. This week, we formalized an ongoing partnership with ONO, the largest cable operator in Spain, and the country’s leading broadband service provider.


Fernando Meco, ONO’s TV Product Development Director

Technically, the announcement means we’ve successfully deployed our DOCSIS 3.0-based CMTS, linked over ONO’s extensive fiber optics network, to our 8685DVB HD-DVR media servers – hybrid set-tops, containing both MPEG and DOCSIS tuners. Read More »

Tags: , , , , , , , ,

Cisco Simplicity Videos

A few weeks ago, at the 2011 Consumer Electronics Show, we introduced Videoscape – our vision and product portfolio for re-inventing television in a way that bridges broadcast, Pay TV, online, on-demand, social media, and communications.

What does that really mean? Check out this series of four shorts , created to add depth and context to the notion of television, re-invented. It’s all about what Videoscape can do for service providers, to dramatically improve how people consume television.

Read More »

Tags: , , , , , ,