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Agility To Make Cloud Really Work: NPS-Demand Engineering

By Biren Mehta, Senior Marketing Manager, SP Marketing in Routing and Switching, Cisco

Search the Internet using the word “Cloud” and you will get around 1.5 billion hits and it’s not until the 2nd page or so where something related to weather comes up.  This is not surprising as cloud computing is top of mind for both B2C and B2B companies.  The reason for this heightened interest is because of the monetization opportunities cloud enables.  For operators it’s exciting since they are challenged with exploding IP traffic and diminishing margins.

Cloud matters.  The Cisco Cloud Index predicts that global cloud IP traffic will account for more than one-third (34%) of total data center traffic by 2015 and is expected to reach 1.6 zettabytes of cloud IP traffic.  There are predictions about how gaming will shift to the cloud, further contributing to cloud IP traffic.  As I think about emerging cloud applications and how operators will be able to Read More »

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Cisco’s VNI Global IP Traffic Forecast: A Predictor of Economic Growth?

Last week, Cisco announced its latest Cisco Visual Networking Index Global IP Traffic Forecast, 2011-2016 from the National Press Club in Washington, D.C.

The report showed that global Internet traffic is expected to grow four-fold over the forecast period, reaching 1.3 zettabytes annually by 2016.  And the total number of network connections will grow to 19 billion, or 2 and half connections for every Read More »

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The Zettabyte Era is Upon Us

As many of the regular readers know, this time of year is one of my favorite.  Sure, kids are out of school, the weather is nice, and that summer vacation is within reach… but the real kicker?  The release of the annual Cisco Visual Networking Index (VNI) Forecast – this time for the period between 2011 and 2016.

We’ve been doing this report for 6 years now, and it has provided a lens into many of the changes we’ve seen in the industry, and there are many:

  • Changes the units of measurement just to quantify the amount of traffic – moving from petabytes to exabytes to now – for the first time ever – zettabytes
  • Changes in the types of devices that are driving traffic – from primarily PCs to now smartphones, tablets, TVs and the Internet of Things
  • Changes in the services and applications we’re using those devices for – from primarily data-centric to ones that are far more experience-centric.

Throughout all of those changes, however, we have had a constant – and that is the seemingly endless appetite we have for bandwidth and the incredible opportunities the network provides for societies, businesses, service providers, and consumers like you and me.

This year, the Cisco VNI forecasts that traffic from 2011-2016 will grow four-fold to reach 1.3 Zettabytes by 2016.  A zettabyte is a trillion gigabytes (10 to the 21st power in bytes = a lot).  To put that in perspective, all the IP traffic that has hit the global networks in the Internet years to date (1984-2012) has generated 1.2 Read More »

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The Mobile Data Tsunami

Cisco just released the 2012 edition of its mobile VNI* report, entitled Cisco VNI Mobile Data Traffic Forecast, 2011-2016.”

The report’s conclusion: a tsunami of mobile data traffic is headed our way, growing in size and speed through 2016 and likely beyond.  Over the next five years, mobile data traffic worldwide will grow 18-fold!

Read More »

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IP Traffic to Quadruple by 2015

Cisco VNI InfographicOne of the busiest times of the year for my team comes every June when we release the Cisco Visual Networking Index which forecasts IP Traffic growth around the globe.  Now in its 5th year, the forecast, which initially started as a internal project to guide our own engineers as they innovate the next generation of networking infrastructure, has now grown to be an innovation in its own right, helping to provide data for our service provider customer and regulatory bodies alike (not to mention press, analysts, and IP groupies like yours truly.)

The top level finding of this Cisco VNI Forecast, which spans from 2010 to 2015 is that total worldwide IP traffic will increase 4x by 2015, reaching 966 exabytes or just under 1 Zettabye (which is 10 to the 21st power)  To put context to rising demand of IP over the last several years, we have had to change the unit of measurement several times just to keep up with the growth…. First it we measured traffic in terms of Petabytes… then moved to Exabytes… and now are embarking on Zettabytes…(looking ahead, we’ll eventually start to use the term Yottabyte…)

Factors that are driving this growth, include:

  • Video, as it is increasingly a part of nearly every networked experience.  By 2015, one million minutes of video – nearly two years worth – will cross the network every second.
  • More devices are connecting to the network – we forecast more than 15 billion will be on the network by 2015, making it on average more than two devices (whether it be a PC, phone, TV, or even machine-to-machine) per person for every person on earth (and if you’re like me, you’re an “overachiever” on this number, with well over a dozen devices connected to the network…by the way, just how many network connections are you responsible for?) Read More »

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