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2014 Cisco VNI Forecast: It’s not just about big numbers

Today, Cisco released the updated VNI Global IP Traffic and Service Adoption Forecasts, 2013 – 2018 (see media release). The key drivers of global IP traffic growth (network users, devices/connections, broadband speeds, and video consumption) continue to show increases that will create a greater global demand for IP network resources:

  • By 2018, there will be nearly four billion global Internet users (about 52% of the world’s population), up from 2.5 billion in 2013
  • By 2018, there will be 21 billion networked devices and connections globally, up from 12 billion in 2013
  • Globally, the average fixed broadband connection speed will increase 2.6-fold, from 16 Mbps in 2013 to 42 Mbps by 2018
  • Globally, IP video will represent 79% of all traffic by 2018, up from 66% in 2013

As a result of these fundamentals, we are projecting that global IP traffic will grow three-fold from 2013 to 2018 --reaching 1.6 Zettabytes annually by 2018 (a 21% CAGR over the forecast period).

While quantifying the projected growth Read More »

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The 2017 Internet: A Look at the Future, Courtesy of the Cisco VNI Forecast

Visualize this: nearly half the Earth’s population – 3.6 billion people – connected to the Internet for communication, commerce, education, information, and entertainment.  Think that’s too futuristic? Think again. By 2017, less than five years from today, that will be our reality.

This prediction is one of several key findings from the newly released Cisco Visual Networking Index, 2012-2017, a highly regarded annual forecast of global Internet Protocol (IP) traffic now in its seventh year.

Let’s explore further the Internet of 2017, as projected by the updated VNI Forecast.

By 2017, IP traffic volumes and regional growth will continue to impress: Read More »

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Agility To Make Cloud Really Work: NPS-Demand Engineering

By Biren Mehta, Senior Marketing Manager, SP Marketing in Routing and Switching, Cisco

Search the Internet using the word “Cloud” and you will get around 1.5 billion hits and it’s not until the 2nd page or so where something related to weather comes up.  This is not surprising as cloud computing is top of mind for both B2C and B2B companies.  The reason for this heightened interest is because of the monetization opportunities cloud enables.  For operators it’s exciting since they are challenged with exploding IP traffic and diminishing margins.

Cloud matters.  The Cisco Cloud Index predicts that global cloud IP traffic will account for more than one-third (34%) of total data center traffic by 2015 and is expected to reach 1.6 zettabytes of cloud IP traffic.  There are predictions about how gaming will shift to the cloud, further contributing to cloud IP traffic.  As I think about emerging cloud applications and how operators will be able to Read More »

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Cisco’s VNI Global IP Traffic Forecast: A Predictor of Economic Growth?

Last week, Cisco announced its latest Cisco Visual Networking Index Global IP Traffic Forecast, 2011-2016 from the National Press Club in Washington, D.C.

The report showed that global Internet traffic is expected to grow four-fold over the forecast period, reaching 1.3 zettabytes annually by 2016.  And the total number of network connections will grow to 19 billion, or 2 and half connections for every Read More »

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The Zettabyte Era is Upon Us

As many of the regular readers know, this time of year is one of my favorite.  Sure, kids are out of school, the weather is nice, and that summer vacation is within reach… but the real kicker?  The release of the annual Cisco Visual Networking Index (VNI) Forecast – this time for the period between 2011 and 2016.

We’ve been doing this report for 6 years now, and it has provided a lens into many of the changes we’ve seen in the industry, and there are many:

  • Changes the units of measurement just to quantify the amount of traffic – moving from petabytes to exabytes to now – for the first time ever – zettabytes
  • Changes in the types of devices that are driving traffic – from primarily PCs to now smartphones, tablets, TVs and the Internet of Things
  • Changes in the services and applications we’re using those devices for – from primarily data-centric to ones that are far more experience-centric.

Throughout all of those changes, however, we have had a constant – and that is the seemingly endless appetite we have for bandwidth and the incredible opportunities the network provides for societies, businesses, service providers, and consumers like you and me.

This year, the Cisco VNI forecasts that traffic from 2011-2016 will grow four-fold to reach 1.3 Zettabytes by 2016.  A zettabyte is a trillion gigabytes (10 to the 21st power in bytes = a lot).  To put that in perspective, all the IP traffic that has hit the global networks in the Internet years to date (1984-2012) has generated 1.2 Read More »

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