Video is becoming the preferred method of communication for enterprises on a global scale. But what is the formula for making video as easy to use as making a phone call?
In the video below, Cordell Ratzlaff, director of Engineering for Cisco’s Voice Technology Group and head of the User Design Engineering team, discusses the important design concepts his team used to develop some of Cisco’s newest voice and video endpoints and encourage the use of video.
When Cisco led the voice industry into the world of Voice over Internet Protocol (Voice over IP, VoIP) in 1998, we knew the power and scope of these devices. We believed that VoIP technology would have a major impact on worldwide business communications.
Now 12 years later, we’ve come a long way since Cisco’s first Unified IP phones, the SP30 and SP12. Cisco recently shipped its 30 millionth IP phone to one of the world’s largest financial institutions: HSBC.
HSBC fundamentally understands that basic dial tone is table stakes. IP phones have evolved beyond voice to connect people with video technology, and act as interfaces to networked applications, services and content. They are part of a new collaboration experience that is rich, integrated, mobile, and often virtualized.
New means of access beyond phones have evolved, and now users switch seamlessly between their desk and mobile phone, connect through tablet devices, and join video and TelePresence conferences through a broad range of interoperating solutions.
Never miss an important call, no matter where you are!
I love my smartphone. It wasn’t too long ago that I was lugging around separate devices for my contacts, calendar, music, photos, and Internet access. Now I can surf the Web and access everything I need on a single device. And it makes phone calls!
IP-based phones can reduce costs and improve customer service for a better bottom line
Have you ever played the game of “telephone,” where you pass a message from one person to the next to see how much the message changes by the time it gets to the last person? Garbled communications, although funny in that context, are not amusing in business. And like mixed messages and miscommunication, a traditional PBX phone system may be holding your small business back. They’re often hard to use and manage and, in some cases, provide inferior call quality. An IP-based phone system can help your company cut costs, increase flexibility, and improve communications--all of which can give your company a competitive edge. As a result, more and more companies are taking advantage of IP-based phone systems. In-Stat predicts that 79% of U.S. businesses will be using VoIP technology by 2013.