Co-Authored by Ian Hood, Senior Manager, Service Provider Architecture & Dan Kurschner, Senior Manager, Service Provider Mobility
Business Challenge: Everything Goes Mobile
The dynamic state of the business of service providers is quite apparent these days, and perhaps this is most evident for the mobility providers as everyone and everything goes mobile. All of their consumers, be they individual or business, are clamoring for new capabilities that can automate their business and simplify their lives. In addition there is a new class (or breed) of consumer – “Things”. Whether it is the connected car, city, bus, or kitchen appliances, “Things” are increasingly using the mobile network. Many of these new services and applications are readily available from “Over the Top” (OTT) providers that do not necessarily have any network upon which to deliver them. The OTT business model is designed for service creation agility, leaving it up to the operators to provide network access, quality of experience, and service assurance while managing the exploding demands for bandwidth and spectrum. Read More »
Tags: Cisco, cisco esp, Cisco Evolved Services Platform, cloud, evolved programmable network, internet of things, IoT, Quantum vPC, Service Provider, software defined networks
By Joe Chow, VP & GM, Connected Devices Business Unit, Cisco
Our home entertainment centers are rapidly changing. For decades, the television has been the center of American living room, but with the advent of cable, video games, streaming services and the cloud, our definitions of TV and set-top boxes have evolved. These days, a cellphone can be remote control and a remote control can be a security system. Consumers can watch movies on-demand or access second-screen content with their tablets or they can check their Facebook over their TV sets. Meanwhile society demands are expanding to include environmental concerns as well greater efficiencies.
To address many of the questions of the changing market, Cisco is launching a new video SPotlight series. Through the course of several videos, key Cisco executives will answer questions and provide commentary on many of the hottest topics in television and video.
In the inaugural video, Read More »
Tags: Cisco, cisco partners social media spotlight, connected devices, Connected Home, CPE, Internet of Everything, IoE, IoT, Service Provider, videoscape
The Internet of Things is Here and Now. Looking outside of Cisco you can see this in the many and accelerating IoT companies that have been purchased this year – Google’s acquisition of Nest Labs, Facebook’s acquisition of What’s App, and many more. Internet of things has been around as a term since about 1999, however, its recent popularity is due to a few emerging trends. In the consumer space there’s been wide adoption of connected products such as smart thermostats and intelligent pedometers. In larger organizations, we’ve seen the rise of BYOD and M2M -- both predecessors to IoT.
To further accelerate the transition towards IoT and build the ecosystem, we are once again bringing together the best and brightest who are working on, and using these technologies. That is why, in October 2014, Cisco is hosting the Internet of Things World Forum in Chicago.
Internet of Things World Forum – Why?
Read More »
Tags: chicago, Internet of Things World Forum, IoE, IoT, IoTWF, Keynote Speakers
In my Internet of Things keynote at LinuxCon 2014 in Chicago last week, I touched upon a new trend: the rise of a new kind of utility or service model, the so-called IoT specific service provider model, or IoT SP for short.
I had a recent conversation with a team of physicists at the Large Hadron Collider at CERN. I told them they would be surprised to hear the new computer scientist’s talk these days, about Data Gravity. Programmers are notorious for overloading common words, adding connotations galore, messing with meanings entrenched in our natural language.
We all laughed and then the conversation grew deeper:
- Big data is very difficult to move around, it takes energy and time and bandwidth hence expensive. And it is growing exponentially larger at the outer edge, with tens of billions of devices producing it at an ever faster rate, from an ever increasing set of places on our planet and beyond.
- As a consequence of the laws of physics, we know we have an impedance mismatch between the core and the edge, I coined this as the Moore-Nielsen paradigm (described in my talk as well): data gets accumulated at the edges faster than the network can push into the core.
- Therefore big data accumulated at the edge will attract applications (little data or procedural code), so apps will move to data, not the other way around, behaving as if data has “gravity”
Therefore, the notion of a very large centralized cloud that would control the massive rise of data spewing from tens of billions of connected devices is pitched both against the laws of physics and Open Source not to mention the thirst for freedom (no vendor lock-in) and privacy (no data lock-in). The paradigm shifted, we entered the 3rd big wave (after the mainframe decentralization to client-server, which in turn centralized to cloud): the move to a highly decentralized compute model, where the intelligence is shifting to the edge, as apps come to the data, at much larger scale, machine to machine, with little or no human interface or intervention.
The age-old dilemma, do we go vertical (domain specific) or horizontal (application development or management platform) pops up again. The answer has to be based on necessity not fashion, we have to do this well; hence vertical domain knowledge is overriding. With the declining cost of computing, we finally have the technology to move to a much more scalable and empowering model, the new opportunity in our industry, the mega trend.
Very reminiscent of the early 90′s and the beginning of the ISPs era, isn’t it? This time much more vertical with deep domain knowledge: connected energy, connected manufacturing, connected cities, connected cars, connected home, safety and security. These innovation hubs all share something in common: an Open and Interconnected model, made easy by the dramatically lower compute cost and ubiquity in open source, to overcome all barriers of adoption, including the previously weak security or privacy models predicated on a central core. We can divide and conquer, deal with data in motion, differently than we deal with data at rest.
The so-called “wheel of computer science” has completed one revolution, just as its socio-economic observation predicted, the next generation has arrived, ready to help evolve or replace its aging predecessor. Which one, or which vertical will it be first…?
Tags: Big Data, big data analytics, CERN, cloud, Data Gravity, Fog computing, gravity, IoT, IoTSP, ISP, keynote, LHC, Linux, LinuxCon, M2M, Moore’s law, Nielsen's Law, open source, SP
“The innovation pipeline is very strong, and you can expect to see announcements in the fall that will continue to accelerate our momentum with UCS and add to our competitive advantage.”
Those are comments from Cisco’s earnings call last week, and on September 4th I hope you will join us for the unveiling of the next wave of Unified Computing that John Chambers was speaking of.
We don’t invoke the term innovation lightly at Cisco. As Frank Palumbo recently talked about, change is the only constant, and our data center customers need to stay in front of that change. What we’re hearing from them often centers on three critical concepts:
1. We need a common operating environment that spans from the data center to the very edge. “Edge” in this sense is used to describe the many worlds that exist beyond the walls of the data center, where the demand for computing power is inexorably growing. For service providers that can mean IT infrastructure located at the Customer Premise. For large enterprise and public sector IT teams the Edge is found in the branch offices, retail locations and remote sites where innovation is exploding with dynamic customer experiences and new ways of doing business. It’s at the wind farm and the end of the drill bit miles below the oil rig. It’s in the “fog” of connected sensors and smart objects in connected cities. And it is the handheld devices that billions of people are using today to consume and generate unprecedented volumes of data and insight, and the 50 billion people and things that Cisco estimates will be connected by 2020.
2. We need a stronger engine to accelerate core applications and power data-intensive analytics. (AKA, “you’re going to need a bigger boat”) The imperative for faster and better decisions has never been greater and the tools to extract the signal from the noise in the data deluge require big horsepower. Recommendation engines, real-time price optimization, personalized location-based offers, improved fraud detection… the list goes on in terms of opportunity created by Big Data and the IoE. All while IT continues to deliver the core applications -- that keep business running – uninterrupted and faster than before.
3. We need a common operating environment that spans traditional and emerging applications. Complexity is the bane of innovation and the bane of IT. In addition to the familiar workloads, which are well understood in terms of bare metal scalability and virtual encapsulation, there is growing use of applications architected for massive horizontal scale. In-memory, scale up analytics are being utilized right alongside cloud-scale technologies like MapReduce to tackle different elements of business problems in different ways. Very different architectures, with very different demands on computing infrastructure. The conditions for complexity loom. Will a hero emerge?
When UCS was born it shook up many of the fundamental assumptions of what data center infrastructure should be expected to do and what IT could do to accelerate business. With this launch, history repeats itself, as we work to help customers future proof the data center for change tomorrow and transformation today. Our development team has taken the next stride in the journey of re-inventing computing at the most fundamental levels, to power applications at every scale.
I hope you will join us for the event on 9/4 to see how we’re taking our strategy forward in the data center. We have a bit of a baseball theme in the launch since we’re delighted to be joined by Major League Baseball’s Joe Inzerillo at our event in New York. So follow the conversation at it unfolds over coming weeks with #UCSGrandSlam and #CiscoUCS. The bases are loaded.
Tags: Big Data, Cisco UCS, data center, IoE, IoT, Servers