Ever step into a small-town “mom and pop” store? The owners seem to know everyone in the community, along with their individual needs, likes, dislikes, and current life situations.
It’s not easy to scale that kind of old-fashioned customer intimacy to a larger retail setting, online or off. But in the Internet of Everything (IoE) era, the same technology that is leading us headlong into the future may also help us take a step back. In the process, it may go far to improve customer experience and cement brand loyalty.
While IoE can’t conjure a kindly couple to help with a purchase, someday soon you may enter a store, bank branch, or car dealership and be guided through the steps of the process via your smart device. You’ll be greeted at the door with a personalized message. And while you’re browsing, talking to a salesperson, or engaging with an expert, you will receive content automatically to support your customer journey and your eventual buying decision. All of these suggestions will be rooted in your past purchases and browsing history, and reflect your individual needs, likes, dislikes, and current life situation (sound familiar?).
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Tags: Big Data, brand loyalty, Cisco, Cisco Consulting Services, innovation, Internet of Everything, internet of things, IoE, IoE Value Index, IoT, retail, value at stake
The Internet of Everything is a big thing, and it’s going to get bigger. As more devices, sensors, gadgets, and people get interconnected, you’ll hear more and more about it. But there’s one aspect of the Internet of Everything that I don’t hear a lot about.
That aspect is security, both in the form of actual security and the sense of security.
Let’s go back to the mid-1980s, when I got my start with computers. You could finally buy one and make it useful at home without being a programmer or a soldering wiz. Pre-packaged software was available to do all sorts of useful things, but the thing that stood out for me was financial software. You know, Sylvia Porter, Multiplan, or whatever worked with your brand of computer. (I was a weird kid; I even did mock tax returns in middle school civics class for extra credit.)
But there were a lot of people who would not think of doing their finances on their home computer, for fear of being hacked or having their identity and their money stolen electronically.
Now anyone who’s had a credit card replaced because their account information was compromised will know this is a valid concern, at times. But some of these folks using Quicken on their monochrome Macintosh 512 without any connection to the outside world were convinced that hackers would get in, perhaps through the power line (way before powerline Ethernet adapters).
It took the personal financial software industry (and the PC industry as a whole) a while to overcome the fear, uncertainty, and doubt (FUD) surrounding their products, to the point where people were comfortable storing their personal/sensitive information on a personal computer, connected or not. Fast forward to today when, according to Pew Research, over half of us bank online and about a third bank on our mobile phones.
As more people start to see what the Internet of Everything is about, they’re going to be excited, and eager to get involved. But they’re also going to have concerns and fears about all of this interconnectedness, and what it means for their privacy and security.
You’re not going to want hackers to make your fridge shut down, for example. But we shouldn’t cry over spoilt milk that isn’t necessarily going to happen.
There will be some genuine security issues, at least as long as humans are writing the code (and the documentation), but I expect there will be more fears of issues than actual issues. It’s like wars and rumors of wars. They can both be dangerous, but we can each take an active role in dealing with the latter.
As for me, I’m watching for where interconnectedness is growing fastest, and getting an elevator pitch ready to calm the nerves of my less-technical friends, coworkers, neighbors, the woman behind the counter at Five Guys, my landlord, etc.
Now I’m off to recharge my Pebble and Fitbit for the week, and make sure my unconnected fridge hasn’t turned itself off yet. But before I go…
What are you doing to prepare for the Internet of Everything? And where do you think the most FUD will come from? I’d love to hear your thoughts and predictions in the comments below
Tags: #ciscochampion, Connected_Home, Internet of Everything, IoE, online banking, security
Over the last year, I (and many of my colleagues) have spent a lot of time talking about the Internet of Everything (IoE) and how it’s transforming our world. I thought, however, it would be good to pause in this blog and clarify what we mean by the “Internet of Everything” in just a little more detail. I’ve mentioned in the past that IoE consists of four “pillars”: people, process, data and things, but let’s take a closer look.
Many people are familiar with the concept of the Internet of Things (IoT). Not only does it have its own Wikipedia article, but last month the Internet of Things was added to the Oxford dictionary, which defines it as “a proposed development of the Internet in which everyday objects have network connectivity, allowing them to send and receive data.” So it’s not surprising that people might be confused when we start talking about the Internet of Everything. What’s the difference? Is IoE simply a rebranding of IoT?
The fact is, the Internet of Things is just one of four dimensions — people, process, data, and things — we talk about in the Internet of Everything. If we take a closer look at each of these dimensions, and how they work together, we’ll begin to see the transformative value of IoE.
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Tags: Cisco, connected buildings, connected cars, Dave Evans, Internet of Everything, internet of things, IoE, IoT, wearable technology
The sweeping changes driven by cloud and the Internet of Everything (IoE) are upending traditional models of IT consumption in dramatic ways.
In order to shed new light on these trends and their impact on IT, Cisco® Consulting Services (CCS), in partnership with Intel®, conducted a wide-ranging study. We explored the powerful changes affecting IT consumption at all stages — how businesses plan, procure, deploy, operate, and govern IT services. We also focused on the ways in which lines of business (LOB) — human resources, sales, and other areas that are end users of IT — are altering overall IT consumption.
Some of our most striking findings related to the differences in perception between developed and emerging markets. The “Impact of Cloud on IT Consumption Models” study surveyed 4,226 IT leaders in 18 industries across nine key economies during March and April 2013. For our purposes, “emerging markets” included Brazil, China, India, Mexico, and Russia,; developed markets were represented by Canada, Germany, United Kingdom, and the United States.
In all markets, cloud is overwhelmingly seen as a good thing. Despite the challenges and added complexity that cloud brings to IT organizations,
a strong majority feels that the business upsides outweigh the negatives. For example, 83 percent of respondents believe that cloud will positively impact IT planning. In addition, 81 percent see a positive impact from cloud on “IT funding and procurement.” Similar percentages apply across all other IT consumption lifecycle stages.
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Tags: Big Data, Cisco, Cisco Consulting Services, cloud, employee productivity, innovation, Internet of Everything, internet of things, IoE, IoE Value Index, IoT, IT, value at stake
Cisco Champions ask Challenging Questions. This is the first in a blog series presented by Carlos Dominguez and Jimmy Ray Purser.
I recently had an opportunity to sit down with our Cisco Champions to discuss a range of topics about the future of technology. Here’s a question of particular interest from Robert Novak:
“How can we use modern technology to serve the less tech-fortunate? I’m pretty happy with 70+ mbit of Internet coming into my home. But there’s still a lot of the country and the world wishing for 1mbit. Can mesh technologies provide a greater Internet safety net for people outside tech hubs? Can we combine this with device connectivity and give people a transparent Internet connection that’s as easy to manage as the refrigerator that connects to it, or something like that?”
We live in amazing times. The world is being “rebooted” and changed exponentially through technology – with the most disruption occurring through the power of connectivity. The speed of change in connecting people, data, processes, and things continues to grow at an unprecedented rate. Consider that only 10 years ago, there was no social media… and 10 years before that, we didn’t have the Internet…and web programming and mobile technologies didn’t even exist 20+ years ago!
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Tags: future of technology, IoE, mobile, vni