This week, I spent a few days at the Gartner Symposium/ITxpo in Orlando. As usual, it was a great event that provided valuable insights into the state of the industry and our clients’ mindsets. Between a number of great sessions led by Gartner analysts, the dialogue created by the 10,000+ attendees at our Cisco sessions, and myriad client interactions during the event and over dinners, I gained a palpable sense that there are many areas of common consensus and excitement around digitization.
I left the event with three key takeaways from the week:
Digital is it – but the focus is shifting from technology to journey. Last year, “digital” was the buzz, but it was mostly a technology conversation about the SMAC stack (social, mobile, analytics, cloud) and technological approaches to becoming a digital company. This year, I noticed a distinct shift in the discussion: The business journey, and not specific technologies, dominated the conversation. What steps should I take first? Which business processes should I digitize first to achieve some early wins and financial returns? The dialogue is now all about the business, and less about the technology.
Customers need help to determine their journeys – and they expect case studies. Numerous customers told me that the best way we could help them is by assisting them in developing their digital roadmaps. Everyone now understands the need to digitize fully, but they need help articulating the steps they should take on this journey. What sequence of steps should we take to digitize our company fully? Which processes do I tackle first, and why? Should I always start with the end-to-end customer experience? When we work with clients, we can help them map out the tailored journey that makes the most sense for their specific company in their particular industry. This point is critical: Becoming digital requires the right linkage between business and IT strategies, and an appropriate digital strategy will vary for each customer depending on the company’s current state, desired future state, positioning, and value drivers. Additionally, customers expect vendors to provide case studies detailing their own transformations and their record of successfully enabling and guiding customer transformations in the past. Our own John Manville led a session titled “Your Digital Transformation: A Best Practice and Next Steps Guide” that was a huge hit, because he shared Cisco’s record with digitization, including all of our use cases, the hard lessons we learned along the way, and the best practices we’ve developed inside Cisco. Our recent release of “Digital Transformation – 100 Customer Stories” has garnered interest from clients and partners from all over the world, as they seek to understand what’s possible and how they can get started on their own transformations.
It’s about the insights and actions – not the dumb data! We’ve been saying for two years now that the Internet of Things (IoT) revolution isn’t about the “things” themselves – it’s about how you harness the data you get from the IoT to make better decisions and take informed actions. Gartner pushed this thinking even further this week when Peter Sondergaard, Senior Vice-President and Global Head of Research at Gartner, said: “In five years, 1 million new devices will come online every hour. These interconnections are creating billions of new relationships. These relationships are not driven solely by data, but algorithms… Data is inherently dumb. It doesn’t actually do anything unless you know how to use it, how to act with it.” Absolutely! Algorithms are critical sources of intellectual property and key drivers of business rules and value – they represent the opportunity for customers to rethink their digital business models for the next era.
If you were at the Gartner Symposium/ITxpo in Orlando, what were your key takeaways?
Several years ago, Cisco published predictions on the growth of Internet traffic – such as by 2017, there will be 5 devices and related connections for every Internet user worldwide. While the vision of the Internet of Things (IoT) is growing into reality, in just a couple of years, it’s expected to create more global network traffic than experienced in all prior “Internet years” combined. To leverage and prepare for the future of networked communications, businesses must transform the ways they manage their data collection and analysis. The old rules of capturing and storing information can no longer apply since the wealth of data is found not in a repository but in the place where data is actively collected – at the edge of your network.
Cisco estimates that 50 billion devices and objects will be connected online by 2020. With that in mind, can you imagine the ways your business can innovate its operations to best fulfill customer needs? Living on the edge doesn’t have to be intimidating – your journey to the edge begins with understanding the data that is vital to your business.
In your digital transition approach, begin with developing a strategic framework for your data processes:
Hockey season has arrived, and millions of passionate NHL fans are gearing up to cheer on their team to the Stanley Cup title. Nowhere is that more true than at the CONSOL Energy Center in Pittsburgh, where Penguins fans are eagerly awaiting the chance to watch their team in action.
A photo posted by Pittsburgh Penguins (@penguins) on
The sports fan experience has fundamentally changed in recent years to meet growing fan expectations for a more connected experience. Digitization and the Internet of Everything (IoE) is delivering on that and revolutionizing the way fans consume live sporting events, and the way sports venues present their brand. The age of digital fandom is here, and the Penguins are utilizing Cisco StadiumVision to become one of the industry leaders in creating a more digitally visually compelling and engaging experience for their fan. Read More »
We all know that data is exploding and in more places than ever before. Without the right strategy in place, it can be a real monster. When tamed, data holds the key to great insights about an organization’s business that could help grow sales, improve the customer experience and save a lot of money.
Unfortunately, in real life we don’t have an ‘Analytics Man’ superhero that can turn data into insight magically with the snap of a finger. However; with the right IT strategy in place, data can save the day!
In that spirit, here are five ways to help tame your data: