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With IoE and a Smartphone, You Can Shop Like a Superhero

Superheroes and their super strengths have long captured our imaginations. And since many of these abilities are normal human traits stretched to a magical extreme, you may well have pictured how your own life would change with super speed, agility, or senses.

Today, such daydreams are getting just a bit closer to reality.  And while such powers won’t necessarily save the world (yet), they will make some common activities, such as shopping, a bit more super.

Smartphones have already assumed a central role in the retail experience. Yet the current level of smartphone interactivity is just the beginning. Exciting new capabilities are transforming the ways in which we interact — connecting our physical world to digital dimensions in very simple and intelligent ways. We will see more intelligent connections emerging across the entire customer journey: consideration, purchase, and usage.

#MobilizeMag : Shaping The Mobile Shopping Experience from Cisco Business Insights

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The IoE Enterprise: Diverse, Inclusive, and Hyperconnected

If it seems as if the roles of chief information officer (CIO) and chief diversity officer (CDO) rarely overlap, think again. In today’s hypercompetitive — and hyperconnected — global marketplace, inclusion, collaboration, and technology are merging as essential drivers of innovation and business success. And the relationship between the CIO and CDO may never be the same.

Indeed, fostering a policy of inclusion and diversity in your organization isn’t just the right thing to do; increasingly, it is also the profitable thing to do. And, it’s a clear business imperative, since great ideas come from all corners — and levels — of the organization.

In a Cisco survey of 7,500 companies, 93 percent of enterprises with a formal policy of inclusion reported that their collaboration technology investments outperformed their business value expectations. That’s just one example of the inclusion/diversity/value equation at work.

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A Room with a View (of Crucial Big Data Insights)

What’s the problem with Big Data? You guessed right — it’s BIG.

Big Data empowers organizations to discern patterns that were once invisible, leading to breakthrough ideas and transformed business performance. But there is simply so much of it, and from such myriad sources — customers, competitors, mobile, social, web, transactional, operational, internal, external, structured, and unstructured — that, for many organizations, Big Data is overwhelming. The torrents of data will only increase as the Internet of Everything spreads its ever-expanding wave of connectivity, from 10 billion connected things today to 50 billion in 2020.

So, how can organizations learn to use all of that data?

The key lies not in simply having access to enormous data streams. Information must be filtered for crucial, actionable insights, and presented to the right people in a visualized, comprehensible form. Only then will Big Data transform business strategies and decisions. In effect, Big Data must be made small.

However, as McKinsey & Co. reported, many organizations don’t have enough data scientists, much less ones who understand the business well enough to draw conclusions. The trick is to get the scientists together with the experts who understand the business levers driving the organization. Put them in a room with the right tools, and watch the synergy fly.

But what sort of a room?

big_data_room_10_new

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Your Data, Yourself — in the Marketplace of Me

On a typical day, we leave a vast trail of data in our wake. Our browsing histories, online preferences, shopping habits, work decisions, social interactions—all are rendered in binary code, prompting a complex interaction of requests, responses, affirmations, and denials.

And that’s just from our laptops and smartphones.

What about when the Internet of Everything — with its explosion in connectivity from 10 billion “things” today to 50 billion in 2020 — truly shifts into overdrive? At that point, our clothing, our houses, our cars, our lawns, and our refrigerators may be generating ever-larger torrents of data — all about us.

This upsurge in personal Big Data has big implications. Indeed, each person’s emerging digital persona will go a long way toward defining their place in the world.  Furthermore, all of that data already has great intrinsic value to Internet giants, retailers, financial services companies, and many others. If we manage it right — in what I see as a burgeoning Marketplace of Me — some of that value may come right back to us.

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The Internet of Everything: Creating Better Experiences in Unimaginable Ways

Futurists have long envisioned a world where fabulous innovations transform our lives in mind-boggling ways. And while some of their ideas may remain far-fetched, the most exciting thing about their future is that so much of it is already here, today (flying cars notwithstanding).

Indeed, we are living in an age of unprecedented technological transformation, one that stands to eclipse even the first Internet boom. This next wave of change is being driven by a massive upsurge in connectivity, from 10 billion connected things today to 50 billion in 2020. The world may seem connected. But only 1 percent of the objects around you are endowed with smart connectivity. That is changing fast. Your car, your refrigerator, your parking space, the bridge you drive over, the shelves at the local retailer, and the supply chain that feeds them — all of these “dark assets” are being “lit up” with smart connectivity, altering our lives in profound ways.

Cisco calls this the Internet of Everything (IoE). We define IoE as the intelligent connection of people, process, data, and things. And, of course, the “people” element is paramount, since the whole point of technology is to create a better life experience for everyone.

At Cisco, we estimate the Value at Stake from this transformation to be $14.4 trillion for the private sector alone over the next 10 years, which represents an opportunity to increase global aggregate corporate profits by about 21 percent.

Cisco’s projections are based on deep research and analysis into potential use cases. But we are not the only ones sensing the potential impact of this game-changing, global transformation.

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