In a world of digital distractions and shrinking attention spans, brand loyalty and customer engagement often wind up “out of bounds.” But forward-thinking organizations — including the National Basketball Association (NBA) — are using technology to create some exciting new scoring opportunities.
One of the keys to establishing brand loyalty lies in enabling an experience that sparks an emotional connection between the consumer and the brand. The NBA is a great example of an organization with an ardent fan base whose loyalty is based on an emotional bond. But to transform that passion into higher merchandise sales and social media buzz, the NBA has been adopting some unique concepts.
Some of this innovation will be on display at the NBA All-Star Jam Session, which will take place in New Orleans, February 13-16. There, the NBA is deploying Cisco’s Virtual Mirror done with partner C-InStore. The full-length mirror enables shoppers to see enhanced virtual images of themselves. And while Cisco’s Virtual Mirror might not make a customer look 7 feet tall (yet), it will render an image of him or her wearing the official All-Star jersey, shorts, and other licensed apparel. That digital snapshot can then be shared with friends and family, capitalizing on the excitement of being at the event. Those who engage with the mirror will also receive a 20-percent discount off event merchandise, redeemable through a coupon sent automatically to their phones.
Up in the mornin’ and out to school
The teacher is teachin’ the Golden Rule
American history and practical math
You study’ em hard and hopin’ to pass
Chuck Berry’s old hit “School Days” sums up an educational model that has persisted since the 1800s — if not since Aristotle. Students and their classmates sit within the same walls and absorb rote knowledge from one teacher at a time. And woe to those who fail to show up for the morning bell or to follow the lesson plan!
But if you think your own school days are a model for the future, get ready for a whole new lesson plan. Just as the Internet of Everything (IoE) is disrupting so many other areas of our lives (not to mention business models), its ever-expanding wave of network connectivity promises to upend education as well.
After all, when people, process, data, and things are linked in startling new ways, radical transformation follows. Within the context of learning, the very definition of schools, students, teachers, and classrooms is being challenged. Now, your classroom is wherever you happen to be, and your lessons take place when you want them — all thanks to a convergence of IoE cornerstones such as mobility, media-rich collaboration tools, cloud, and analytics.
Cisco predicts that the IoE Value at Stake will be $4.6 trillion for the public sector worldwide over the next decade. Of that total, $258 billion in value will come from Connected Education.
Your house-cleaning robot connects to your lighting system, which connects to your garage door, which connects to your car. All of these devices in turn connect to your smartphone, which, among many other things, enables YOU to connect to a community of like-minded, creative souls looking for — you guessed it — better ways to connect and program things.
This is just a small glimpse into how the Internet of Everything (IoE) is transforming our lives. With its explosion in connectivity — from 10 billion “things” today to 50 billion in 2020 — IoE is changing the world in complex and challenging ways. But there are also exciting opportunities to manage the complexity, share ideas, and drive ever-higher levels of innovation and collaboration.
One name for this new paradigm is the Programmable World.
Considering all the hype around the cloud, it’s easy to forget that we live in a world of many clouds. Organizations can’t simply tap into a single all-powerful entity located everywhere and nowhere, all at once. In reality, they must dip in and out of a complex and often challenging array of public, private, and hybrid clouds.
But what is the future of cloud? The Internet of Everything (IoE) is driving an unprecedented explosion in connectivity — and transformation — and cloud is the key delivery system that makes it all possible. In the enterprise, cloud has already upended traditional IT consumption models, transitioning IT departments into brokers of services that are increasingly available through third-party vendors — and accessed through a variety of clouds. Facing an increasingly cloudy future, service providers are focused on moving beyond their traditional roles as telecom providers, while new players continue to enter the core markets of traditional service providers.
But how will enterprises and service providers meet the security and operational challenges of an ever-expanding and increasingly complicated cloud universe? Part of the answer lies in the industry’s evolution toward an ecosystem of cloud providers. Incorporating a cloud “brokerage” and a cloud “federation,” this ecosystem will give customers a choice of cloud solutions that meet their specific needs.
I’m happy to report that Cisco, along with some of our key partners, is helping to smooth the cloud transformation journey both on the demand (enterprise) and supply (service provider) sides.
We live in a time of tremendous and challenging technological disruptions. Yet it is also a time when the opportunities for business transformation are equally vast and impactful. This is particularly true for the retail industry.
The wave of change, which Cisco calls the Internet of Everything (IoE), is fast-moving, and retailers will need to adapt quickly or be left behind. After all, this explosion in connectivity — from 10 billion things today to 50 billion in 2020 — will demand a new paradigm: the IoE-Ready Retailer. And it will enable vast improvements in customer experience, employee productivity, and supply-chain efficiency, while allowing retailers to know their customers like never before.
Cisco’s research into this new dimension in connectivity among people, process, data, and things — and the overall Value at Stake over the next 10 years —presents some mind-boggling numbers: $14.4 trillion for the private sector overall and another $4.6 trillion for public sector organizations.
As per Cisco’s estimate, the retail industry will account for 11 percent of the total IoE private sector Value at Stake over the next 10 years — second only to the manufacturing industry. Cisco believes that success for retailers will hinge particularly on their ability to apply technology to improve the “people” and “process” aspects of their businesses, and to be able to offer unique, new connected experiences to the average shopper.
Cisco’s new research, which explores how the average consumer is thinking and adopting these connected experiences, uncovers some startling facts. Consumers now research, compare, and purchase products with one-click ease. The population of ever-connected, digital natives is increasing at unprecedented rates (60%+ year over year). This affords sellers with a wealth of real-time data insights that can help them stock the right products and present them in novel ways.