Cisco Blogs


Cisco Blog > Connected Life Exchange

Can Broadband Reshape Rural Development?

By Howard Baldwin, Contributing Columnist

If you are a student of history and commerce, you recognize a clear pattern to the development of cities. In the beginning, most of them were founded on rivers — think Paris and the Seine, London and the Thames, New York and the Hudson.

Then railroads took over from rivers as a catalyst for development. In the United States, Chicago and Denver owe their existence to the proximity of tracks, rather than proximity to water. Thus began the transition from natural to industrial.

Today we are in the middle of the transition from the industrial to the digital, based on the rapid deployment of broadband technology. What will be the first major city based on digital technology? Is it Silicon Valley, in California? Is it Bombay? Is it Shanghai?

Read More »

Tags: , , , , ,

Social Media Recipe: “Must Have” Ingredients

November 22, 2010 at 12:58 pm PST

A few weeks ago, I was asked to give a short speech on social media. “You have 8 minutes”, they told me. I scratched my head. I have so much to say! How am I going to do this in 8 minutes? I don’t know any more if it was Top Chef or Cake Boss that suddenly triggered a thought in my head. Social media is just like cooking or baking. Your dish tastes best when you pick the right ingredients, add the right quantities, mix them together at the right time and see the process through. “That’s it”, I shouted with excitement, “I’m going to talk about the “must have” ingredients of social media”. Here are some of the takeaways from the 8-minute version I came up with (condensed version):

Educate and enable your employees. Education and enablement are on-going activities that need to be constantly reassessed to reflect and cater towards participants’ level(s) of social maturity.    Read More »

Tags: , , , , ,

U.S. Jobs, Innovation, Growth and Investment

With the election season behind us, as a nation it’s time we come together and quickly address the serious challenges facing the U.S. economy and American workers.  Our number-one goal must be to restore confidence in our economy and put people back to work.

As a U.S.-based multinational company, Cisco is committed to the continued economic growth and technological leadership of the United States.  Given that it is the world’s largest economy, the United States must continue to drive global economic stability through policies that create jobs, promote innovation and foster new opportunities at home and abroad.  If we don’t, we run the risk of being left behind.  Just this week, a China-based company claims to have developed the fastest supercomputer in the world. This kind of innovation has previously been a hallmark of the United States—a leadership position created by commitment and investment from both government and the private sector.  This country must have an environment where innovation and investment is encouraged and rewarded.

Currently, however, U.S. tax policy does the opposite.  Incremental tax rates as high as 35% on money made overseas discourages companies such as Cisco from bringing back these resources  and investing them at home – whether to create new jobs, boost R&D spending, or return value to shareholders.  This high taxation of repatriated foreign earnings is in marked contrast to the tax practices of almost all of the world’s major economies—Japan, Germany, United Kingdom, France, Spain, Italy, Australia, Canada, Russia, and the Netherlands, to name a few.

Read More »

Tags: , , , , , , ,

Introducing the Connected Life Exchange

Hello, my name is David. I want to tell you a story. It’s a story about the people who imagined that there might be a way to enable humans to communicate across time and space. It’s about their passion and determination to pursue that dream, to boldly explore all the possibilities.

It’s also about a series of events that led us to the invention of new technologies, to the development of new systems and the ongoing investment in essential network infrastructure that enabled a bounty of telecommunication innovations that would ultimately benefit all humanity.

This story began to unfold more than 150 years ago. Since then, there’s been rapid progress. In fact, people are now accessing many types of multimedia content on a multitude of connected devices. The “connected life” reflects our desire to have many  integrated services and experiences that are available anytime, anywhere, and on any device.

Today we’re launching a new project.

Welcome to the Connected Life Exchange – an evolving narrative about how people connect, communicate, and collaborate.

Read More »

Tags: , , , , , , , , , , ,