Have you noticed how the communications and collaboration paradigm has evolved in the last few years? Younger generations use and prefer text messaging (SMS and IM) way more than e-mail. And when given a choice, they will go for a video-enabled, face-to-face interaction, skipping voice-only calls completely. This acceptance of video as a primary vehicle for communication is making a strong presence in the enterprise as a business need. For the emerging workforce, quick, simple video communication is a requirement -- not a nice-to-have capability -- as they intuitively understand how this form of communication is crucial for their productivity and effectiveness.
Like many other technologies and market trends, such as social networking, video is coming to the business environment from the personal consumer environment. Its effect on the way businesses interact internally and externally with customers, partners and providers is completely changing the game and opening new opportunities to create competitive differentiation and broaden reach and impact.
Deploying video without careful planning can easily turn a great idea into a disappointing mess. From our experience in deploying millions of endpoints for thousands of customers around the world, we’ve learned a few things that can help ensure your video deployment is smooth and successful. Here are five tips to achieve success:
Video calling is changing the world we live in. Healthcare is using video conferencing to provide services by doctors to patients in rural areas or those too ill to travel. Schools use video calling to enable their students to interact with experts and professionals across the country without having to leave the classroom. And courts are increasingly using video communications for specialized skills, such as language interpretation.
All of these rapid advancements will make a greater impact if our technologies work together. In a recent Cisco study, two-thirds of respondents believe that innovation is what keeps companies growing, that innovation is fostered through interoperable devices, and that it’s better if companies agree to common standards without government intervention. As new technologies are formed, these innovations are the fuel for economic growth and community well-being. It’s important to understand the role that interoperability plays in forming our technological foundation.
Video in the workplace has never been more important. As we continue to use new communication technologies in the office to interact on the job and at home to achieve a greater work life balance, video calling is a large part of our increasingly productive lives. Businesses are improving collaboration between workers, building client relationships, and reducing travel with video calling. In fact, according to Cisco’s most recent VNI study, the global market for business video conferencing will reach $14 billion by 2017.
Video is quickly becoming the dominant form of communications. According to Cisco’s most recent Visual Network Index (VNI), people are increasingly spending more time on the Internet communicating with video. For video to become a pervasive natural communications alternative, it is crucial for consumers and businesses alike to use standard-based technologies that work seamlessly together to deliver a connected-product experience. Interoperability is the key to realizing the full potential of video calling; I see a future where video is at the center of our personal and professional relationships and where video calling is as easy as a phone call.
Video everywhere is the way of the future, but end-users also want a great video experience. That combination requires very efficient use of bandwidth to be practical. My colleague, Jacob Nordan, explained in a recent post how that can happen if you choose the right technology partner. H.265, a new codec standard, also plays a key role.
Next year, H.265, will be ratified by ITU-T. As a firm believer in standards-based video, Cisco is investing in H.265 development across our portfolio. We see H.265 as the primary enabler for deploying high-quality video ubiquitously by reducing bandwidth consumption up to 50% compared to existing technologies. As we look out over the next few years, video communications with great experience will become a requirement, not a nice-to-have, for all users. H.265 along with an intelligent network will be the key to making it happen.
To see how we are enabling a high-quality experience at half the network cost, check out my H.265 demo from the Cisco Collaboration Summit.