Retailers are entering a new era of consumer shopping behavior fueled by the digital world in which we live. The explosion of digital content has major implications for retailers across all of the channels through which they offer products and services.
In fact, a new study just released by the Cisco Internet Business Solutions Group (IBSG) reveals that web-based digital content is now the most powerful influence on buying decisions for shoppers across all retail channels. The study surveyed 5,000 shoppers across five countries: the United States, United Kingdom, Brazil, Mexico, and China.
The study’s results highlight the need for retailers to “catch and keep” today’s consumers, who now effortlessly “mash-up” digital and physical shopping. At this week’s National Retail Federation (NRF) Convention & Expo, Cisco will explain how retailers can take advantage of this evolution in consumer shopping behavior.
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Tags: behavior, catch and keep, channel, Cisco, cross-channel, digital, IBSG, internet, NRF, purchase influence, retail, retailers, shoppers, shopping, shopping journey, survey, web
By Tony Verspecht and Luiz Lima, Cisco Internet Business Solutions Group (IBSG)
Growth in mobile network traffic is staggering: Driven by the onslaught of devices that are now connected to the Internet, mobile data traffic is expected to grow three times faster than fixed IP traffic, exceeding 6 exabytes per month by 2015, according to the Cisco Visual Networking Index. This presents service providers (SPs) with a tremendous opportunity to invest in Wi-Fi services to create carrier-class Wi-Fi experience and increase revenues.
While specialized providers have operated commercial Wi-Fi hotspots for nearly two decades, most SPs see Wi-Fi as a fairly new business. To understand the implications of Wi-Fi on SP operations, Cisco® IBSG interviewed a number of SP executives. Following are some of the key insights, which are further discussed in “Wi-Fi for Service Providers: Challenges and Opportunities for Carrier-Class Operations”:
- Basic Wi-Fi service coverage expansion is still the main driver—Even among established Wi-Fi SPs with a large number of hotspots, the average yearly increase in access points is 14 percent.
- Value-added Wi-Fi services Read More »
Tags: Carrier Class Wi-Fi, Cisco, consumers, Controller based Wi-Fi, data, devices, hotspots, IBSG, internet, network traffic, Service Provider, SP, SP operations, value-added services, VAS, wi-fi
Earlier this year at a release party of Talking Back to Facebook, Chelsea Clinton asked the audience an important question facing the parents of today’s tech-savvy kids: “How do we help cultivate curiosity about content … while also protecting kids so that every kid gets to be a kid …?”
Scams have become a lot more complicated than the old standard: “I’m a Prince from [_____], please wire me 2 million dollars!”, and viral methods of stealing identities and money are more sophisticated than ever. Adults have good reason to be concerned about how publicly available their personal information is over the net. Companies like SafeShepherd are committed to helping their clients remove their personal information from publicly accessible databases. Other resources, like A Platform for Good, have been created to help teach parents, teachers, and kids about efficient online safety practices. The objective here is to teach our children smart and safe web practices.
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Tags: internet, network, SecureX, security
What does the future hold for our cities?
Previous centuries saw industrial infrastructure (such as rail, highways, and telephone lines) paving the way for new cities – and for a host of new connections. Now, change is being driven by a global “network of networks” that is making it possible for everything to become connected to everything else. In 2001, about 300 million devices—computers, cell phones, PDAs—were connected. By 2010, this web of invisible connections had expanded to include everything from cars and lights to buildings and security cameras. Read More »
Tags: Cisco, Cities, collaboration, digital city, future, government, IBSG, ICT, infrastructure, internet, meeting of the minds, network, san francisco
By Howard Baldwin, Contributing Columnist
The stories on the Connected Life Exchange frequently focus on the importance of bringing broadband access to the Internet where it’s needed most — underdeveloped countries, rural communities and under-served areas. While broadband in and of itself cannot boost an economy, it’s a fundamental element in improving both education in the public sector and opportunity in the private sector.
But there’s one demographic segment of the population in the U.S., the UK, and undoubtedly in many other countries, that doesn’t have Internet access, and is unlikely to have it soon: prisoners.
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Tags: cisco networking academy, education, entrepreneurs, internet, jobs, training, VC