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From QoS to QoE: A Fundamental Change in Focus

By Steven Shepard, Contributing Columnist

I’ve been thinking a lot lately about evolution. Not the Darwinian type, nor even the evolution of business (such a common theme today among business strategists), but rather about the evolution of the market — and most specifically about the changing demands of the market as its choices become richer and more varied in the face of remarkable technological change.

Since 1876, when Alexander Graham Bell spilled a beaker of hydrochloric acid into his lap, causing him to call out to his colleague, “Come here Watson, I need you,” thus starting the communications revolution that would change the world (Watson unexpectedly heard Bell’s voice through the speaker on the device they had invented), telephone companies have prided themselves on the quality of the service they have offered to their customers.

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People Power: Sharing Hearts and Minds

By Steven Shepard, Contributing Columnist

Three weeks ago I took a taxi from downtown Toronto to Pearson International airport, on my way back to my home in Vermont. My driver, a genial, soft-spoken and well-educated man from Cairo who spoke halting but charming English (far better than my mastery of his language), carried on a lively conversation with me during the 90 minutes it took us to drive through rush hour traffic to the airport.

In fact, because of our conversation, we have been in regular e-mail contact since, carrying on the conversation thread that we started in his taxi.

When I hopped in the car, we chatted for a few minutes before getting to the Highway 401 parking lot (the local name for the 401, which rivals the Los Angeles 405 freeway for its level of automotive paralysis). He sighed, and then he asked me what I was doing in Toronto.

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World IPv6 Day: A Watershed Moment Towards a New Internet Protocol

Back In January, Cisco was among the very first to respond to the World IPv6 Day rallying cry launched by the Internet Society and major Internet content providers such as Google, Facebook, Yahoo and Akamai. Since then, we have been working across the industry with other participants, customers, and users to ensure that this global experiment was a success.

At midnight UTC on June 8 (5pm at Cisco Headquarters in California), www.cisco.com alongside hundreds of other World IPv6 Day participants announced reachability to IPv6 in the global Domain Name System. Millions of lines of code and countless man-hours of work over the past decade developing the various bits and pieces of IPv6 in network equipment and software across the globe were exercised in concert like never before. As we watched the various test sites and dashboards move to “green” status for IPv6, sighs of relief were heard followed by a sense of great satisfaction among everyone involved. 24 hours later, no major issues have been reported.

All in all, World IPv6 Day seems to have gone off without a hitch.

IPv6 is the only long-term solution the industry has available to continue Internet growth in the manner that the world has come to expect. We believe that this day will be looked back upon as a watershed moment in the global deployment of IPv6 -- we have verified not only that IPv6 works on a global scale, but also that it can work alongside IPv4 until the day that we can all begin to turn IPv4 off.

Cisco has been involved in developing standards and products for IPv6 since its inception, and by being part of World IPv6 Day from the very start we have learned a great deal in how the various implementations over IPv6 operate with one another. We will be reporting more on our findings in the coming weeks -- for now, it’s been an exciting 24 hours, and all those that helped get us here are going to get some much-needed rest.

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Emerging Countries and the Emerging Internet Economy

The recent Global Information Technology Report (GITR) from the World Economic Forum highlights the role that ICT plays as an enabler of economic, environmental and social development today. The Networked Readiness Index in the report also showed that developing countries led by China and Brazil are catching up in terms of technology adoption.

There’s another aspect to the report that bears mentioning, and that is the rising importance and shifting composition of the Internet Economy, in chapter 1.2, and authored by Cisco’s Enrique Rueda-Sabater and John Garrity. Cisco has supported and made contributions to the GITR for most of its 10 years of existence and has used the Networked Readiness Index in many discussions around the world on the potential for networks to contribute to economic and social progress.

httpv://www.youtube.com/watch?v=xMm8ZmbZHYg

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Closer Analysis of Service Penetration Trends

By Jason Kohn, Contributing Columnist

In my last post about exploring user adoption trends, I shared insights from the Cisco Connected Life User Experience (CLUE) — the unique Cisco tool that tracks worldwide service adoption trends in a weighted index. By comparing how the CLUE index has changed since 2008, we can see not just the rate at which a given service has been adopted, but how priorities have shifted over time.

Once again, Thomas Barnett of the Cisco Service Provider Marketing team:

“People often want to jump immediately to asking if this means that X percent of people in a region are using a particular service. We can get to that, but we’re trying to look at services more holistically. We want to be able to quickly grasp how people’s feelings about services are changing.”

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