Cisco Live Milan 2014 kicked off this morning with an opening keynote by Rob Lloyd. During the session Rob shared Cisco’s vision of the Internet of Everything, and explored the industry trends and technologies that are making that vision a reality. One of these areas is enabled by Cisco’s CMX solutions and our growing ecosystem of partners.
To illustrate how this vision is becoming a reality, a CMX demo was shown on stage. The demo related to a wine producer ( we are in Italy by the way..) who was able to engage with their customers via their mobile app. Enabling the customer find the particular wines they are interested in, interact with the wine maker, get location specific promotions and really deliver a highly personalized and location specific service.
CMX at Cisco Live Day 1:
The whole venue has been designed and setup for WiFi location based services and CMX is running across the complete conference. Read More »
Tags: analytics, App, application, Cisco, cisco live, cmx, Conference, customer, customized, device, Enterprise, experience, heat map, innovation, innovative, interaction, internet, Internet of Everything, keynote, lbs, location, location based services, location specific, location-based, map, mobile, mobility, network, personalized, promotion, rob lloyd, service, technology, venue, wi-fi, wifi, wireless, wlan, world of solutions, wos
This week CES was once again held in Las Vegas with in excess of 100,000 people in attendance.
Cisco demonstrated a number of CMX and IoT related things this week.
Firstly “The Internet of Everything: On The Go”
In the Cisco booth some future thinking was applied with a concept that imagines the shopping experience with a simulated retail environment: “BigBox.” While shopping at BigBox, visitors can walk through a combination of experiences involving location-based data, video, predictive analytics, security cameras, and sensors – designed to help retailers enrich the shopping trip for their customers, and more efficiently manage their stores.
Somewhat scary for some and exciting for others, while all the time enabling retailer increase their bottom line and deliver improved and personalized shopping experience to the consumers.
The next demo “Starlight Resort” was a combination of CMX, and Small Cell capabilities in the hotel resort environment. Read More »
Tags: advertising, analytics, business, CEO, CES, CMO, cmx, connected mobile experiences, customer service, Executives, internet, IoT, lbs, location, location based services, location-based, mobile, operations, planning, retail, security, shopping, technology, thought leader, venue, wifi, wireless
Dreamhack Winter 2013 in the small city of Jonkoping in central Sweden claims to be the world’s largest digital event. I was skeptical at first, but when I arrived for the event, I was completely amazed at the scale of things in this tiny part of the world where its only bright for 5 or 6 hours during day this time of the year.
Of course, the amount of daylight didn’t impact one bit the large numbers of people streaming into the event venue well before opening time on Thursday afternoon.
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Tags: analytics, Connected, connected mobile experiences, connectivity, Dreamhack, innovation, internet, jonkoping, location, location analytics, location based services, Millennial, mobile, mobility, network, platform, telia, wi-fi, wi-fi location, wifi, wireless
By Howard Baldwin, Contributing Columnist
I find myself writing more often about the challenges of getting broadband installed – financing it, building consensus, partnering with the private sector. The goal, as has been written many times, is create a foundation for economic growth.
But even after broadband is installed, economic growth doesn’t just happen automatically. It has to be nurtured. That’s the challenge that cities, regions, and countries have to be aware of. The work doesn’t stop once broadband transmissions start.
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Tags: applications, broadband, economic development, gigabit, internet, rural, US Ignite
By Jason Kohn, Contributing Columnist
Looking for the world’s hottest markets for Internet and social media activity? It’s not North America, or Europe, or even Asia. The real action is in Latin America.
ComScore recently released a study detailing some of these trends. Among the most impressive: Latin America had the fastest-growing Internet population of all regions in the world, growing 12 percent between 2012 and 2013, and reaching more than 147 million unique web visitors as of last March.
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Tags: brazil, Cisco VNI, ecommerce, Emerging Markets, internet, latin america, social tv, youth