Each week, we’ll highlight the most important Cisco Partner Ecosystem news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:
Since the United States July 4 holiday has me out tomorrow, the Weekly Rewind this week is being posted today, on July 2. For those of you here in the U.S., I hope you have a great holiday weekend! We will be back on our normal schedule next week!
Off the Top
Denny Trevett was at Red Hat Summit 2015 last week and he brought us all a recap on the Partner Blog this week. Denny provided a pretty great rundown of what it’s like to be at the event. Be sure to read his recap and give us your thoughts on the event as well. We always love to hear from partners!
Cisco IoT System
Big news this week as well from Andres Sintes, who brought us a complete breakdown of the Cisco IoT System launch. As Cisco continues to expand its portfolio within the Internet of Things (IoT) you’ll continue to see more from us in this space. The new Cisco IoT System really lets partners innovate in IoT. Want to know just how? Check out Andres’ blog! Read More »
Tags: ACI, application centric infrastructure, Cisco, internet of things, IoT, partner, Partner Ecosystem, red hat, Red Hat Summit, Weekly Rewind
It’s dawn and I’m catching the fast train from Amsterdam to Paris. Three days of meetings and a view of one of the most fantastic cities in the world. While stepping onto the train, I had a déjà vu moment that took me back to being a student when I traveled around Europe with a train ticket in my back pocket.
Trains have not changed much. Same rails, similar seats, just a different color fabric. Even the people are the same—as diverse as always, each with a slightly different reason for stepping onto the train. What has changed is the whole experience around the journey. Waking up in the morning, I consulted my smartphone for the weather forecast in Paris, which by the way, the alarm function also woke me from a deep sleep. Using an app I chose a taxi by the number of people who “liked” that particular driver with the Eastern European look. Then my phone paid the taxi fare and alerted me that the train was going to depart within five minutes, well before the announcer at the station did. Just enough time for a good coffee. I plan to get the same taxi service in Paris – just Michelle instead of Piotr.
Connectivity has become part of our everyday life. A life in which information follows – and sometimes proceeds us. Our smart devices proactively give useful information; in my case, the cheapest and quickest way to get to the office as well as a mechanism to build a personal connection with my taxi driver; all before stepping into the vehicle. Read More »
Tags: Cisco, Cisco Connected Rail, connected analytics, data analytics, Internet of Everything, internet of things, IoE, IoT, Nicola Villa, Transportation
Last week I was in Orlando attending NCR’s Synergy Conference, which, this year focused on “Inspired Commerce.” At the show I heard a lot of dialog with retailers and technology partners about how the Internet of Things and the integrated use of mobility in our day-to-day lives is changing how retailers engage with consumers. I addressed this topic in my session at the show, but wanted to mention a few highlights in hindsight.
First, the use of mobile devices during the shopping journey is no longer for millenials and early adopters only. They are certainly the heaviest users, but across the board in the US, 55% of shoppers are making use of retailer-specific applications, and 34% are using independent shopping apps such as Groupon, Zulily, etc. More than 40% of consumers want to receive their loyalty points/perks and discounts in real time, while shopping in the store, vs. receiving the same information in snail mail or in email.
Second, mobile is becoming integral to the shopping process. Retailers are facing demands for greater convenience, transparency, and interactivity with their consumer base that would have been unimaginable even a decade ago. (As a side note, this is extending into other industries as well, such as healthcare and financial services.) Consumer expectations are evolving, and with this, retailers need to be able to offer new and effective engagement opportunities with their brand.
Other disruptors include fast-changing technologies such as social media use (not just Facebook and Twitter, but now Pinterest and Instagram) and the need to aggregate social sentiment data; unstructured data such as photos, posts, Tweets; and structured data coming from legacy systems such as CRM, SCM, and POS to make real-time decisions at the edge of the network – in the store or online where the rubber meets the road.
So – high volumes of structured and unstructured data, exponentially growing sophisticated consumer demands, and the growing use of mobile devices in the shopping journey. How does the retailer leverage all of these opportunities to make the most of this evolution?
With billions of connections, sensors and devices lighting up the Internet of Things, the aggregation of structured and unstructured data to deliver real-time analytics on mobile devices for store associates and mobile engagement via apps aimed at consumers, the opportunities are endless. Retailers that can deliver hyper-relevance – which, according to Cisco’s research, is increasingly what consumers prefer during the shopping process – will be the ones who stand out. Hyper-relevance delivers to me, the consumer, what I want, when and how I want it, in the context where I am at that particular moment.
To succeed in this new paradigm, retailers must earn consumers’ trust and deliver consistently as a brand to get access to the data that lets them provide a truly relevant real-time experience. Once consumers are willing to share a certain amount of personal data – at Cisco, we call this the “trust cliff” – retailers can use real-time analytics to turn that data into actionable insights.
We have identified three key attributes that retailers must possess to deliver hyper-relevance and build a dynamic infrastructure and processes:
- Hyper-aware: By implementing and automating edge technologies such as sensors, cameras, beacons, and RFID tags, retailers can capture value from the intelligence and automation that is now available to them. This is the way to begin to gain true visibility into what the customer is experiencing in the store, how they are dwelling in the store, where they need help with the shopping process.
- Predictive: By overlaying intelligence and analytics on top of these edge technologies, retailers can gain real-time anticipatory insight into what is happening, what to expect, and how to meet customers’ real-time needs. If retailers can more systematically determine peak timeframes and loyal customers’ shopping patterns, they can anticipate the staffing needs to speed up the shopping process and assist customers through the checkout process faster.
- Agile: Agile, solid infrastructures, adaptive business processes, and associate training capabilities are critical to being able to deliver the kinds of dynamic experiences discussed here. When business processes can change dynamically and associates trained to respond and do what’s best for the customer, all while leveraging technology and insights gained from integrated systems, the customers’ shopping experience can delivered in an excellent manner.
This is obviously not as easy as it sounds. Implementing a hyper-aware, predictive, and agile network to respond to your customer demands is very difficult. We in the Cisco Business Transformation Team work with customers to help them explore where they are today and where they want to take their business in the future, and work arm-in-arm with them to look at what it would take to get from where they are today to this desired future state.
We recommend the following steps:
- Forget everything you thought you knew about the digital consumer – all the old paradigms are melting away and “segmentation” no longer applies
- Go to the edge for visibility into what customers are experiencing at that moment
- Build a dynamic infrastructure and create agile processes that to support the customer experience
- Develop new business models that drive innovation and enable hyper-relevance
If you would like to download the white paper from Cisco Consulting Services that I’ve referenced, please click here.
Tags: Anne McClelland, Cisco, data, disruptor, hyper-relevance, internet of things, IoT, mobile, predictive, social media
There’s no doubt that deployments of Internet of Things (IoT) solutions are increasing at a rapid pace as organizations face intense pressure to innovate and embrace the next wave of the Internet. Digital technology advances now enable new market entrants to threaten — and overtake — incumbents who fail to answer the innovation challenge. Think Uber, Airbnb, Tesla, and more. To up the ante on innovation and stay relevant, organizations across all industries are deploying IoT in an effort to embrace digitization.
How organizations embrace IoT as part of their digital transformation varies widely from industry to industry. For example, in manufacturing the focus is on automating inventory management, real-time monitoring/controlling of machine operations, and energy management. In the public sector, the emphasis is often on theft protection, asset tracking and real-time billing. What these industries and solutions have in common is the challenge of successfully navigating the very complex technology environment involved in getting the insights that drive successful outcomes. Successful IoT deployments require complex elements – connectivity, security, automation, analytics, and application enablement — to work together as a system to deliver those business insights.
At Cisco, we’ve done a great job of bringing powerful industry solutions to our customers that give them the business outcomes they need. Building these solutions requires drawing upon different ingredients to deliver an offering that is simple, agile, and repeatable. Many elements must to come together to deliver the value our customers need. The process for building a solution that seamlessly integrates all the elements to support a specific industry can be lengthy.
That’s why I’m excited about this week’s announcement of the Cisco IoT System. Read More »
Tags: Cisco, Cisco IoT System, Internet of Everything, internet of things, IoE, IoT, Tony Shakib
Consider this: By the time you’ve finished reading this short paragraph, another 1,000 “things” will be connected to the Internet. And we’re not even talking about a lengthy paragraph of Dickensian proportion — just this modest paragraph of 39 words.
Those newly connected things will be a mix of mobile devices, parking meters, sensors, thermostats, lab equipment, supermarket shelves, cars, cardiac monitors, and more. The fact is, this list of connected things keeps expanding by the second. Just a few years ago, the number of connected devices began outnumbering the Earth’s human population. Fast forward to 2020, and this gap will widen exponentially – with the number of connected things projected to exceed 50 billion.
As a result, countries, cities, industries, and businesses around the globe are becoming digital to capitalize on the unprecedented opportunity brought about by the next wave of the Internet. When people, process, data, and things are connected, we can capture unprecedented business value. And an essential part of capturing this value is connecting the unconnected through the Internet of Things. Read More »
Tags: Cisco, Cisco IoT System, Internet of Everything, internet of things, IoE, IoT, Kip Compton