As organizations seek ways to maintain real-time connections with their workforce and customers in an increasingly digital and mobile-centered world, the growth of mobile cloud will be a major force in shaping the business landscape and future tech decisions. This blog series will explore how the convergence of mobility and cloud will deliver unprecedented transformation for all organizations. This post will highlight the growth of mobile cloud and how any business in any vertical stands to benefit.
Mobile communications have fundamentally changed the way business works. At the same time, cloud computing has become the new way of delivering and charging for IT services and functionality. This collision of technology -- the “mobile cloud” – stands to significantly increase the overall value of mobility, as well as radically alter the way employees work and businesses operate.
In short, what we know about mobile cloud today can be summed up in three parts:
1. Mobile cloud is growing. A leading industry report estimates mobile cloud services will increase at a staggering pace from $500 million today to $4.4 billion in 2017, a scant three years away. It’s also important to note that hybrid cloud environments are a major force in mobile cloud growth. By connecting private and public clouds, organizations can deliver the mobile, collaborative and rich video cloud services that enable today’s new connected experiences.
2. Mobile cloud is the beginning of an evolution – and it’s being driven by cloud-based applications. Mobile cloud will change not only where employees can work, but this convergence of two technology tools will completely change the way business works. A key component of this is the growth of applications in the cloud, with personalized experiences delivered in real-time, everywhere and anywhere. According to a recent Cisco study, 96% of IT decision makers said that collaboration apps are primarily accessed on mobile by employees. This behavior also supports the prediction that the percentage of enterprise apps adapted for mobile will grow from 31% to 42% in the next year.
3. Mobile cloud is a significant part of moving the Internet of Everything (IoE) forward. As people, processes and things become connected and always on the go, more data will be communicated through mobile cloud. For example, Cisco VNI data predicts that mobile cloud traffic will grow 12-fold from 2013 to 2018, a compound annual growth rate of 64 percent.
…You have access to unlimited computing power at a reasonable price…
…You have access to unlimited storage and bandwidth at a reasonable price…
…Everything is connected to everything else…
Would you still provide healthcare and education in the same ways?
Would you run cities the same way?
Would you live your life the same way?
I think you’ll agree that the answer is no.
The Internet has already radically changed the way most of us live our lives. If we take a look at the challenges facing cities today--overcrowding, traffic, areas of poverty, crime, limited access to healthcare, education, citizen services—we recognize the opportunity for the Internet—as it evolves—to radically change the way we address these challenges as well.
New Answers to Big Problems
But to do so, we need to ask some simple, yet profound questions: Why is there traffic? How do we dispense medical information and healthcare more efficiently when 70% of the time a doctor doesn’t need to actually be in the room to help you? Can we provide more efficient street lighting and still keep our streets safe? How do we continue to provide adequate citizen services as cities grow by 10,000 people per hour?
The growth and convergence of things and data as well as people and processes on the Internet–which Cisco calls The Internet of Everything (IoE)--is allowing us to look at the challenges our cities are facing in new ways. At the same time technology is evolving, the price for computing, storage and bandwidth has dropped to nearly free.
Everything is Being Connected
By 2020–only a few years from now--upwards of 50 billion devices--video cameras, home security systems, refrigerators, your car, your medication, maybe even your baby’s diaper--will be connected to the Internet, each one requesting and generating more and more data. And that data will need to be analyzed and packaged to make it useful.
Cisco has estimated that the value of all of these connections in terms of the opportunities and the savings they represent to be a startling $19 trillion over the next decade…and the portion of that dedicated just to public-sector activities to be $4.6 trillion.
Big Opportunities for Cities that Get Smart
Cisco’s Smart+Connected Communities (S+CC) initiative applies the power of IoE to the problems faced by cities. We’ve crafted a set of architectures and a growing portfolio of solutions to allow cities to gather relevant data, analyze it, process it, share it and deliver it to the right people, places, and things to make things happen. Whether it’s to change the stop lights to green as an ambulance is making its way to a hospital or automatically alert the public when the water supply has been compromised, a smart, connected city has more tools in its arsenal to address its most pressing challenges – and leverage new economic opportunities.
Barcelona is a prime example of a city – along with dozens more including Amsterdam, Hamburg, Copenhagen, Abu Dhabi, Dubai, Songdo--that has already embraced the smart vision and is making radical architectural, technological and process investments for their future by engaging in a variety of smart, connected city projects.
It has been a crazy past three weeks with IoT and IoE for myself and also Cisco. We recently hosted Cisco Live where we had over 25,000 attendees onsite and over 200,000 more attend virtually. By the end of that week, I felt I had met each and every one and had at least a 15 minute conversation with them. The buzz is there and our customers are telling us we are aligned to tackle this market and make IoT in manufacturing take off. Aside from our customers, I also had the pleasure to talk with leading industry and manufacturing analysts on our vision of IoT as well as various customer projects. Here’s what one leading analyst blogged about right after CiscoLive:
“…current plant networks are like spangled spaghetti, which Cisco is attempting to untangle it based on its powerful networking routers and switches in a secure, simple and an effective way. The converged platform approach solves flexibility, scalability and responsiveness challenges of end-users. At a juncture, wherein customers across industry verticals are looking at standardization and standards-driven manufacturing, Cisco clearly has cracked the code with this platform approach.” -
With the annual New Cities Summit coming up in Dallas, Texas, June 17-19, we’re kicking off a new thought leadership blog series to explore the transformation of cities through the power of technology and the Internet of Everything (IoE). The series will feature posts with an in-depth look at the juncture of innovation in cities and how technology can help transform the citizen experience and drive economic growth and sustainability.
I’m thrilled to be able to kick off this series and am looking forward to following the conversations that ensue. Given my focus on local government, I am particularly passionate about the issues facing cities and local government leadership, and feel that technology can be a very formidable force when it comes to enabling positive change to enhance and improve our communities.
Cities around the world face an increasing array of challenges: traffic congestion, parking, safety and security, waste and water management, and access to education and healthcare. Mayors and city managers are looking to technology to solve these challenges, while also finding efficient ways to provide better services, enhance livability, reduce the municipality’s carbon footprint, as well as expand the ability of its leadership to be more accessible to its constituents.
Sooner or later we all feel like throwing up our hands and cursing the complexity of modern life. But while technology may seem the chief culprit in making things unmanageable, it is also the ultimate solution to complexity.
In the Internet of Everything (IoE) era, it is particularly important for business leaders to understand the power of technology to simplify our lives and support informed decision making. And this was a core theme at Sapphire Now 2014, an event in Orlando, Fla., that I was privileged to attend last week.
By using network technology to integrate people, process, data, and things, IoE counters complexity in unprecedented ways. In a city, this can involve something as simple as cutting the time it takes to find a (connected) parking space. Or IoE technologies can scale up to reroute traffic lights; for example, to head-off highway backups before, during, and after a large event.
In a brick-and-mortar retail setting (a key area of discussion at Sapphire Now), IoE can alleviate the complexity of managing customers, staffing, and products. With data from multiple sources comes heightened, real-time awareness, empowering managers to react faster than ever. For example, they can then stock shelves and reorganize staff in response to constantly changing levels of demand. With predictive analytics they can even respond before a customer rush begins.
The idea of hyper-aware, real-time decision-making resonated during a Sapphire Now panel discussion titled Thrive in the Digital Networks of the New Economy. I was honored to share the panel with such luminaries as Erik Brynjolfsson of MIT; Michael Chui of McKinsey Global Institute; and Jai Shekhawat, Deepak Krishnamurthy, and Vivek Bapat of SAP. And there was much discussion on the impact of bad decisions on failed organizations. Which is why we all take such an interest in technology that enables good ones.