In a world of digital distractions and shrinking attention spans, brand loyalty and customer engagement often wind up “out of bounds.” But forward-thinking organizations — including the National Basketball Association (NBA) — are using technology to create some exciting new scoring opportunities.
One of the keys to establishing brand loyalty lies in enabling an experience that sparks an emotional connection between the consumer and the brand. The NBA is a great example of an organization with an ardent fan base whose loyalty is based on an emotional bond. But to transform that passion into higher merchandise sales and social media buzz, the NBA has been adopting some unique concepts.
Some of this innovation will be on display at the NBA All-Star Jam Session, which will take place in New Orleans, February 13-16. There, the NBA is deploying Cisco’s Virtual Mirror done with partner C-InStore. The full-length mirror enables shoppers to see enhanced virtual images of themselves. And while Cisco’s Virtual Mirror might not make a customer look 7 feet tall (yet), it will render an image of him or her wearing the official All-Star jersey, shorts, and other licensed apparel. That digital snapshot can then be shared with friends and family, capitalizing on the excitement of being at the event. Those who engage with the mirror will also receive a 20-percent discount off event merchandise, redeemable through a coupon sent automatically to their phones.
Cisco IOx is delivering an application enablement framework that brings the Fog concept to life by allowing the delivery of distributed computing capabilities and enabling the creation of an intermediate layer between the “things” and the cloud.
So what exactly is Cisco IOx? In simple terms, Cisco is combining the communication and computing resources that are required for IoT into a single platform for application enablement at the network edge.
Your house-cleaning robot connects to your lighting system, which connects to your garage door, which connects to your car. All of these devices in turn connect to your smartphone, which, among many other things, enables YOU to connect to a community of like-minded, creative souls looking for — you guessed it — better ways to connect and program things.
This is just a small glimpse into how the Internet of Everything (IoE) is transforming our lives. With its explosion in connectivity — from 10 billion “things” today to 50 billion in 2020 — IoE is changing the world in complex and challenging ways. But there are also exciting opportunities to manage the complexity, share ideas, and drive ever-higher levels of innovation and collaboration.
One name for this new paradigm is the Programmable World.
The Internet of Everything (IoE) is poised to change the world with extraordinary, wide-ranging implications. IoE will forge a new economy that is bursting with new market and business opportunities. Read More »
As information consumers that depend so much on the Network or Cloud, we sometimes indulge in thinking what will happen when we really begin to feel the effects of Moore’s Law and Nielsen’s Law combined, at the edges: the amount of data and our ability to consume it (let alone stream it to the edge), is simply too much for our mind to process. We have already begun to experience this today: how much information can you consume on a daily basis from the collective of your so-called “smart” devices, your social networks or other networked services, and how much more data is left behind. Same for machines to machine: a jet engine produces terabytes of data about its performance in just a few minutes, it would be impossible to send this data to some remote computer or network and act on the engine locally. We already know Big Data is not just growing, it is exploding!
The conclusion is simple: one day we will no longer be able to cope, unless the information is consumed differently, locally. Our brain may no longer be enough, we hope to get help, Artificial Intelligence comes to the rescue, M2M takes off, but the new system must be highly decentralized in order to stay robust, or else it will crash like some kind of dystopian event from H2G2. Is it any wonder that even today, a large portion if not the majority of the world Internet traffic is in fact already P2P and the majority of the world software downloaded is Open Source P2P? Just think of BitCoin and how it captures the imagination of the best or bravest developers and investors (and how ridiculous one of those categories could be, not realizing its potential current flaw, to the supreme delight of its developers, who will undoubtedly develop the fix — but that’s the subject of another blog).
Consequently, centralized high bandwidth style compute will break down at the bleeding edge, the cloud as we know it won’t scale and a new form of computing emerges: fog computing as a direct consequence of Moore’s and Nielsen’s Laws combined. Fighting this trend equates to fighting the laws of physics, I don’t think I can say it simpler than that.
Thus the compute model has already begun to shift: we will want our Big Data, analyzed, visualized, private, secure, ready when we are, and finally we begin to realize how vital it has become: can you live without your network, data, connection, friends or social network for more than a few minutes? Hours? Days? And when you rejoin it, how does it feel? And if you can’t, are you convinced that one day you must be in control of your own persona, your personal data, or else? Granted, while we shouldn’t worry too much about a Blade Runner dystopia or the H2G2 Krikkit story in Life, the Universe of Everything, there are some interesting things one could be doing, and more than just asking, as Philip K Dick once did, do androids dream of electric sheep?
To enable this new beginning, we started in Open Source, looking to incubate a project or two, first one in Eclipse M2M, among a dozen-or-so dots we’d like to connect in the days and months to come, we call it krikkit. The possibilities afforded by this new compute model are endless. One of those could be the ability to put us back in control of our own local and personal data, not some central place, service or bot currently sold as a matter of convenience, fashion or scale. I hope with the release of these new projects, we will begin to solve that together. What better way to collaborate, than open? Perhaps this is what the Internet of Everything and data in motion should be about.