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Cisco Messages on Hannover Messe Part 1, Guy Denis talks about the Cisco Booth

May 17, 2013 at 9:20 am PST

Guy Denis, Business Development Manager for Industrial Automation at Cisco Systems, explains the booth at Hannover Messe 2013 and how it relates to the theme of integrated solutions by connecting the IT environment with manufacturing industry Operational Technologies(OT).

Guy talks about Cisco’s presence at the show and talks about some elements of the booth and the solutions Cisco showed. Many of the Cisco Connected Industries and products were on display, including the Industrial switching products like the new IE2000 which now has Power over Ethernet (PoE) capabilities.

Guy shows the other Machine-to-machine (M2M) products such as the IE3000, and some of the newer modules such as for PoE and fiber, very applicable for machine manufacturers and in the automotive as well as the Food and Beverage industries.

Guy then goes on to talk about the architectural approach that Cisco has developed and the  partnership with Rockwell Automation, a relationship that enables joint development. So Cisco is extremely relevant on the plant floor, especially in a Rockwell environment with the jointly developed Converged Plant-wide Ethernet architecture.

Cisco is also particularly strong at helping customer’s converge Business IT systems with Operational Technologies (OT), and that sets us apart from many of our competitors, especially those in the Automotive, machinery, Consumer Packaged Goods, and Materials and Mining Industries.

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One Size Does Not Fit All – Cisco Embedded Industrial Solutions

Walking around the 2013 Hannover Messe Faire can be a daunting task whether its navigating through the Hannover campus and its’  13 co-located tradeshows Leitmessen-2013or figuring out which one of the broad range of special events, forums and key note speaking engagements to attend.  One thing is for certain.  The Internet of Things”, The Integrated Industry”  and “The Industrial Revolution 4.0″  themes all describe the evolution of connecting, embedding and extracting intelligence from previously unconnected devices. Although the industries can not come to a consensus on what to call this paradigm shift, one thing is for certain….The chosen protocol that’s empowering this evolution is ETHERNET.

The challenge lies in integrating Ethernet functionality into devices, machines or automation equipment that doesn’t always conveniently fit into a 1u, 2u, 3u, 4u… or DIN rail mounted enclosures.  Designers, integrators and machine builders need a flexible alternative to address the diverse applications, size and environmental considerations required to truly take advantage of deploying anytime, anywhere, any device connectivity to industrial automation applications.

ess2020Cisco is a pioneer in providing robust, and scalable embedded technology solutions.  Kevin Holcolmb, Cisco Technical Marketing Engineer, discusses our new ESS 2020 Embedded Switch.   Read More »

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Cisco and ODVA at 2013 Hannover Messe

The buzz this year at Hannover Messe Fair is around “The Integrated Industry”.  One of the key technologies that’s enabling this convergence is unmodified Ethernet being deployed to the factory and plant floor.  Cisco’s core strategy for the industrial market is to accelerate the adoption of open standards by partnering with organizations like ODVA.  Cisco is a founding member of the ODVA and has enjoyed a mutually beneficial relationship for close to 10 years.

2013-04-09 00.59.35Adrienne Meyer, Manager of Member Services at ODVA and Guy Denis, Cisco Business Development Manager -- Connected Industries Group reminisce about the history of the relationship and speak about the importance of evolving and developing open network standards and interoperability for the converged manufacturing IT and plant networks, including security, wireless, IP telephony,power over Ethernet and real-time Ethernet/IP.

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Learn About the Power of Integration at Hannover Messe 2013

This Monday is the beginning of Hannover Messe Faire noted by companies and organizations as the world’s premier industrial technology showcase.  This years Faire has a clear focus on core technologies and services that enable industrial production, innovation and efficiency.

As I mentioned in my previous blog,  Cisco will feature our industry leading technology and product solutions that empower “The Integrated Industry” in Hall 8, Stand D14.  In addition, there will be many Cisco Subject Matter Experts in attendance to discuss topics that are specific to your business and technology imperatives.

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Integration and convergence is the core value proposition that Cisco brings to the market. The theme of our booth is “Cisco Is Making the ‘Integrated Industry’ Real Today.”  We will showcase how our customers are deploying:

  • Integrated and validated architectures supported by a broad portfolio that works seamlessly and securely
  • Integrated  industrial networks and information technology networks (OT/IT)
  • Integrating machines on the factory floor, datacenters in the core, and applications in the cloud
  • Integrating the entire manufacturing value chain from R&D, to supply chain, to operations and logistics

If you aren’t one of the 250,000+ attending Hannover Messe Faire from April 8th -- 12th….. not to worry.  We will be providing live updates from the show floor. Be sure to follow us on Twitter, “Like” us on Facebook, check out our videos on YouTube and join our LinkedIn group

Cisco is uniquely positioned to help customers develop a robust, resilient, secure, future-ready and cost effective converged network infrastructure for their factory and business applications. Our displays will demonstrate our differentiation, and Cisco’s ability to integrate the functions and applications throughout the entire manufacturing value chain.

See you at the show!

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Cloud for Local Government Global Blog Series: State/Local Government & the Internet of Everything

There’s an increasing drumbeat of news about the “Internet of Everything” (IoE)— the confluence of people, process, data, and things that makes networked connections more relevant and valuable than ever before.

IoE comprises the ubiquitous ways that billions of people and numerous devices on the Internet communicate and report on their status and location. This covers everything from the location of your smartphone, to where a package might be, to the rate of your pulse or your arrival on a street corner, to the condition of a highway.

The Internet of Everything isn’t way off in the future. Today, the number of physical devices connected to the Internet is already six times the number of people on the Internet, even though there are 2 billion of those people. By 2020, there will be 50 billion connected devices.

These devices will come to dominate the “cloud.” Of course, the complexity of a global system that connects all these devices and people is mind-boggling. This global system has the potential for unpredictable and perhaps disastrous behavior. That alone should get the attention of public leaders.

Most of the advertising and news on this topic has focused on how corporations can use the Internet of Everything. Surely they can. Just think of any company that ships things and needs to know the condition of the shipped items and their locations.

But if you look at the “things” there are in the world and where they are, you will realize that companies are usually responsible only for their own office and manufacturing space (for the majority of companies, this represents millions of square feet at most).

By contrast, state and local governments are uniquely responsible for what goes on in a particular territory, which can be many tens, hundreds, thousands, or even millions of square miles. Eventually, all this territory will be covered by sensors, which will greatly outnumber everything else on the Internet. (Less often noted is that things connected to the Internet can communicate with each other without human intervention. We’ve only begun to think about the practical and fundamental issues this phenomenon will raise.)

On a practical level, people will need to manage this not through on-off switches or gauges, but through policies that can be operated at the same speed as the machines—not at the slow speed of human awareness and decision making.

The benefits for government of the Internet of Everything can be striking. Consider some examples:

  • Philips and Cisco are working to connect streetlights to the Internet. Connected public lighting allows cities, for example, to turn on or brighten streetlights automatically based on someone’s approach, enhancing public safety and maximizing energy efficiency.
  • A bridge whose sensors detect potential cracks in load-bearing columns can ask a streetlight to turn red to stop traffic, and also tell the police dispatch system to send a couple of police cars to redirect traffic.
  • Streets “observe” that a parking spot is not being used and make that information available to residents.
  • Minor sewer lines report whether they are getting backed up before this becomes a problem for the main trunks, potentially causing a toxic spill into a major river or lake.
  • Real-time knowledge of vehicle locations enables dynamic control of traffic, optimizing traffic flow.

And these examples—which primarily focus on the physical infrastructure of states, counties, and cities—are only the beginning. Further into the future, the Internet of Everything holds the promise of government being able to provide much more cost-effective human services and to create a whole new urban experience.

It’s time for government leaders to start focusing on the Internet of Everything as a policy concern, and as a tool for managing what goes on in their territory.

Stay tuned to the Cisco Government blog for the next installment of the cloud for local government blog series or click here to register and reserve your copy of the complete compilation of the blog series, including this blog as well as a variety of cloud resources, which will be available in May.

To read this in Spanish, click here.  For Portuguese, click here.

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