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Digital Disruption for Life Sciences: Rx for Transformation

Co-authored with Ibrahim Khalid

According to a recent BMI study, R&D investments in Pharmaceuticals, places Life Sciences as a leader on the list of global ‘outperforming industries’. This may not be a surprise considering the confluence of factors from the global aging populations to the shift to value and outcomes as well as a highly politicized healthcare marketplace. In addition, the consumerization of health care is driving growth in multi-channel marketing and more social media and digital engagements.

This new frontier is truly the ‘digital disruption’ in this industry that is shaking up even the stodgiest companies. We are seeing renewed drive for innovation and investments in conversations with leading biotechnology, pharmaceuticals, and medical device companies. Meanwhile, according to Gartner Group, today, “leading life science companies are increasing focus by establishing organizational entities that focus on digital innovation.” What is the prescription for tackling this new frontier? Rapid digital transformation enabled by Internet of Everything (IoE).

At the recent Generis BioManufacturing Summit, stakeholders across Life Sciences functional areas were seeking a greater technological edge to drive a competitive advantage. Randal Kenworthy presented on the topic of the Internet of Everything (IoE) and its impact on the Life Sciences industry, including use cases across the value chain from R&D to Connected Care. There was resounding agreement as we discussed the business drivers, which cluster around some common themes including:

  • How to accelerate research, lowering risks and improving health outcomes through precision medicine
  • How to better leverage information from new connected data sources with analytics.
  • The best practices around creating smart connected factories by enabling manufacturers to increase compliance, reduce cost and increase operation excellence with IoE
  • Steps to create a connected supply chain to increase visibility, traceability and compliance

In discussing case studies on improving patient health through Connected Care, we were struck by how exciting developments in virtual collaboration, data virtualization, medical grade networks and more can enable breakthrough innovations. A great example of that IoE innovation came from Jeremy Frank of Proteus Digital Health. Dr. Frank did a live demo of the digitization of health care by swallowing their sensor enabled pill that began displaying some of his health metrics live (over the Cisco network).

Life Sciences 6.16 Blog

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Analytics, Separating Facts from Myth

If you ever want to start an argument, simply ask a group of music fans to name the most influential act of the Rock era. Then step back and watch the sparks fly!

As a musician myself, popular music, its origins and evolution have long been a topic of interest and passionate debate among my circle of friends. Everyone has an opinion and even the shyest among us has no problem wading in to this discussion. Sometimes it’s a matter of personal taste, but more often than not I’ve noticed that we tend to argue in favor of the acts we loved in our formative years.

People who came of age in the 1950s identify acts like Elvis Presley, Jerry Lee Lewis and Chuck Berry as innovators. For those who grew up in the 1960s you can expect responses to include The Beatles, The Rolling Stones and The Who. From the 1970s, you’ll hear names like Led Zeppelin, Pink Floyd and Fleetwood Mac, amongst others. And the list goes on and on. Read More »

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We don’t need ‘The Rock’ to save the day, we just need to ‘Get Social’!

Mobile applications and sensors are commonly used to monitor traffic, health & wellness and incidents such as road traffic accidents.  But what about the threat of catastrophic disasters such as earthquakes where the loss of life can be unprecedented?

The sun drenched, Californian city of Pasadena is known for hosting the annual Rose Bowl Football game.  It is also located near the infamous San Andreas Fault (SAF).  If you paid attention in geography class at school or if you’ve seen the latest Hollywood blockbuster, ‘San Andreas’  starring ‘The Rock’, you’ll know that this means the city is at risk from earthquakes.

The Rock

Can ‘The Rock’ save the day?

It is suspected that one day California will be hit by The ‘Big One’.  This is a hypothetical earthquake of a magnitude ~8 or greater that is expected to happen along the SAF. Such an earthquake will result in devastation to human civilization within about 50-100 miles of the fault in urban areas such as Palm Springs, Los Angeles and San Francisco. No one knows when ‘The Big One’ will happen because scientists cannot predict earthquakes with any precision.  However, technology is providing them with data that in time will give Californian residents a fighting chance of survival.

Seismometers are highly sensitive instruments that detect seismic activity that occur before earthquakes strike. Unfortunately, due to their cost, the number of seismometers in California are limited.  The Southern California Seismic Network operates just 350 seismic stations and the Northern California Seismic Network has a further 412.

With the threat of ‘The Big One’ forever looming, The Caltec Institute in Pasedena embarked on a project to determine how they could provide a blanket of cheap Seismometers across the state.

Their answer? Smartphones! Yes, really!

Research conducted proved that accelerometers found in most smartphones are sensitive enough to detect large earthquakes.

Creating the ‘Community Seismic Network’ – Caltech is encouraging residents to opt-in to turn their smart phones into mobile seismometers by simply downloading an application called ‘Crowdshake’ onto their android device.

Caltec have said: “if only 1 percent of users in the area opted into the scheme, that few hundred seismometers would be augmented by several hundred thousand additional sensors giving sufficient intelligent processing”.

So how does it work?

Upon downloading the mobile application an algorithm executes in the background of the mobile device.  Algorithms are monitored and when seismic motion is detected by the accelerometer, a message is sent to a Cloud Fusion Center which includes the time, location, and estimated amplitude of the data that triggered the message.

Mobile seisomemetres

The benefit of the Community Seismic Network is huge.  A dense, city-wide seismic network could be used to detect earthquakes rapidly after they start and measure the strength of shaking accurately as it unfolds.

What would this mean to Californian residents? Well, it will enable immediate action to be taken to prevent damage, such as stopping trains and elevators, stabilizing the power grid, and deploying emergency teams.

This is an astounding example of the Internet of Everything! People, data, process and things coming together to save lives in real-time!

Whilst the application is currently a research prototype and not yet fully deployed for public use, Caltech anticipate that the capability of real-time early warning may convince users to download and install the application when it is readily available.

So quite simply, it pays to ‘get social’ especially on those days when ‘The Rock’ isn’t around the save the day!

Get-Social

 

Reference:

The Next Big One: Detecting Earthquakes and other Rare Events from Community-based Sensors.

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Improving Customer Loyalty with Data & Analytics

You don’t win customer loyalty solely by the “wow!” factor. You win simply by delivering on customer promises and resolving everyday issues.

According to research from CEB’s book, The Effortless Experience: Conquering the New Battleground for Customer Loyalty, two major factors affect customer loyalty during an interaction:

  • The first is how much effort is required from the customer to resolve an issue.
  • The second is the skills and efficiency of the customer-service agent.

To positively affect customer loyalty, you need to influence these factors during the interaction, not after it.

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Federal Agencies and the Internet of Things

Earlier this week, Federal Computer Week ran an article – “Are agencies really ready for the Internet of Things?” – that discusses the potential challenges government agencies face when implementing the Internet of Things (IoT). The article’s author spoke to Gary Hall, chief technology officer for Federal Defense at Cisco, about these challenges, as well as why federal agencies can’t afford to ignore IoT any longer.

The biggest concern that all organizations have with IoT is the massive scope it involves – there is a huge volume of data being produced and a need to store and process it all. Even just the number of connected devices is expected to explode in the coming years, growing from around 16 billion today to 50 billion by 2020. “Humans can’t deal with the volume of data we’re producing,” Hall said.

All this data means more chances for security breaches as well, which is especially worrying for federal agencies. In this case, awareness is key, as Peter Romness, a business development manager Cisco, spoke about at a recent GovLoop seminar. Romness cautioned that there is no “silver bullet” defense, so agencies must prepare to deal with inevitable hacks. “It’s not a question of if you’re going to get hacked, it’s a matter of when,” he said.

Despite these concerns, IoT experts agree that federal agencies cannot avoid the issue any longer, and if they haven’t already started planning for IoT implementation, they’re behind. Cisco estimates that IoT will generate $4.6 trillion for the public sector over the next 10 years, and agencies that are too wary of potential security issues risk missing out on this value. “This is the next big disruption,” Hall said. “It’s important that we aren’t so afraid of the fear of attack that we don’t realize the value.”

For example, the General Services Administration (GSA) – which manages nearly 10,000 government-owned buildings around the county – is reaping the rewards of its IoT- building management initiative, GSALink. GSA collects almost 30 million data points from sensors throughout its buildings, constantly monitoring everything from light to humidity. Using this data, GSA is able to optimize conditions when workers are present and save on energy costs when buildings are empty. IoT can add significant value like this to all federal agencies – they just have to take advantage of it!

Read more about how IoT can transform the public sector here, and check out more thoughts from Cisco’s experts like Gary Hall on our blog.

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