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Celebrating Cisco’s Four Marketing Excellence Awards!

If you’ve ever gone hiking through the woods, you know the importance of a trail marker. You can have a great map and plenty of wilderness experience, but sometimes the wild gets the better of you. All of the trees start to look the same. It’s disorienting. You can be on the right path all along, but you’ll start to lose confidence and move more slowly if you aren’t sure you’ve taken the right fork in the trail. Only when you see that familiar symbol carved into a tree, or splash of paint on a rock, do you know with certainty that you are on the right track.

Today, I want to celebrate a key point along Cisco’s journey to lead companies down the path of digital transformation. Our Cisco marketing teams have won four ITSMA Marketing Excellence Awards – the most ever awarded to one company in a single year! The teams and the awards they won are as follows:

MikeRiegalBlogPic1ITSMAITSMA Diamond Award for Marketing Excellence

Category: Driving Business with Thought Leadership

Winner: Cisco Thought Leadership Team

Our Thought Leadership Team has worked closely with Cisco Consulting Services over the past several years to codify a unified thought leadership agenda for the entire company. Their innovative research identified digital transformation in the Internet of Everything (IoE) as a major market transition and quantified the $19 trillion value at stake. Behind the strength of this analysis, Cisco made digital transformation in the IoE our top priority and company storyline. In recent months, this team has begun to translate their analysis into industry-specific roadmaps detailing how to capture the value from digital transformation.

As we have extended our thought leadership into specific industries, we have also worked to collect real customer stories of digital transformation in action as proof that the digital shift is a tangible reality. This integration of thought leadership across our consulting, sales, and marketing teams has helped to differentiate Cisco as a driver of business outcomes, given Cisco brand permission to enter new markets, and helped our customers take action to begin their digital transformations.

Congratulations to Kathy O’Connell, her entire team, and the many teammates in Cisco Consulting and all across Cisco who contribute to this work! Read More »

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Digital Adoption Lifecycle: Don’t Be a Laggard

I can remember it vividly: The year was 1995, and I was working at a start up in Silicon Valley. What was the Internet like back then? It was certainly not ubiquitous, as it is today. At that point, the Internet was still fledgling—although it was exploding—and ecommerce was starting to take off. There was no YouTube, no Google, and no Facebook.

In 1995, the Yahoo.com domain was registered, Amazon.com and Craigslist.org launched, and eBay was founded. We were quickly realizing the Internet could provide us with opportunities and experiences that were unimaginable only a few years prior. There were some early-adopter companies, with websites up and running and open for business. And there were many enterprises taking things slower. Was this Internet thing just a fad? What can we do with it? Will people actually buy goods and services online, and use their credit cards over a computer? Is this safe? Secure? Is this for everyone, or just the Silicon Valley tech crowd?

Fast forward to today, when we cannot imagine a world without connectivity and information, online commerce, streaming music and video—all at our fingertips, available in milliseconds. Many of the companies that hesitated back in the 1990s are not around today. And since we know that history often repeats itself, we again find ourselves at another massive disruptive crossroads.

There are already 15 billion connected things. That number could rise to 75 billion—some say 200 billion—by 2019, and there will be three times the Internet traffic by that date. By 2020, it is predicted that there will be 5 terabytes of data generated per person. The predictions back in the 1990s seemed lofty at the time, but they’ve been overshot massively!

What does this mean for the world we live in? How do companies prepare for this digital revolution? The answer is Read More »

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No Limits on Learning

EDUCAUSE 2015 – one of the leading events in higher education – will take place starting on October 27th in Indianapolis, Indiana. The conference gives national education experts a chance to hear from industry leaders and learn about the latest technology developments in higher education.

Here at Cisco we’re excited to return to EDUCAUSE again this year as we explore the new possibilities technology and the digitization of education can bring to colleges and universities. This includes solutions that help students to Learn without Limits.

In the past, learning has been limited by time and geographic constraints. But with the Internet of Everything (IoE), new opportunities are opening up for students to move beyond the limits of traditional education. We’re looking forward to exploring how IoE, cloud, mobility, and collaboration technologies – among many others – are being used to help educators engage with students in new and exciting ways. These new environments will help students learn anytime, anyplace, and on any device.

If you’re attending EDUCAUSE 2015, come visit us at Booth 1302, where we will be showcasing some of our Cisco Education solutions. Joining me at the conference will be:

  • Mary Schlegelmilch, Business Development Manager, Education
  • Tony Morelli, Vice President, SLED East
  • Kim Majerus, Vice President, SLED West

We’re also excited that our friends at the Universityof La Verne will be presenting a session at this year’s event on Thursday, October 29th at 8:00 AM in Meeting Room 140 titled, “The Digital Revolution at University of La Verne.” Here are the presenters: Read More »

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What it Takes to Be a Digital Predator and Not Become Digital Prey

For organizations looking to take advantage of the wave of digital disruption that’s sweeping industries on a global scale, getting into the heads of their customers is probably the best place to start.

With tech trends like social, mobile, cloud and Big Data converging, organizations who want to remain competitive are in a race to adapt to the new realities of digital disruption. A March, 2015 Forrester Research Inc. report, “Digital Predator or Digital Prey?” has shed new light on what these trends can mean for business vitality, serving as a wake-up call for organizations.

According to the in-depth report, by 2020, every business will become either a digital predator, able to achieve digital mastery and create new value sources for customers or digital prey, industry “dinosaurs” who’ve adapted too late or not all – eventually becoming extinct. And though many industries have gotten ahead of the trend, others are woefully behind, remaining static in an Internet of Everything-connected world that simply flows around them.

Interestingly, research conducted through the Global Center for Digital Business Transformation, an IMD and Cisco initiative, revealed that 45 percent of companies don’t see digital disruption as a subject worthy of board-level attention. And another third of respondents have adopted a “wait-and-see” approach to decide whether or not they will re-examine their end-to-end customer approach in regards to digital.

Forrester’s Nigel Fenwick, co-author of the Digital Predator or Prey report, joined me as a guest of our Future of IT Podcast series to discuss this and more.

Future of IT Podcast: Digital Transformation- Digital Predator or Digital Prey from Cisco Business Insights

Read More »

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New Berlin Innovation Center Accelerates ‘Network Multiplier’

Berlin Innovation Center Blog Pic

Not your typical Cisco office: openBerlin is ready to innovate with the best startups and accelerators.

At yesterday’s inauguration of Cisco’s ninth Innovation Center in the world, Berlin’s smartest new facility was abuzz with startup-like excitement for the possibilities of what the new digital world can deliver. I mingled with Cisco colleagues, customers, partners, app developers, entrepreneurs, thought leaders and the media in our latest showcase working lab, embedded with more than 10,000 sensors and all the networking hardware and software needed to co-innovate industrial solutions around the Internet of Things (IoT).

Indeed, the world is increasingly more connected. Some 13 billion devices are now connected through the Internet. And now, openBerlin, a Cisco® Innovation Center will link with an inter-connected network of eight other Innovation Centers in major cities around the world, sharing local expertise to support development of the latest outcome-based solutions that can be scaled and replicated globally. Read More »

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