In a constantly changing world, getting the right talent focused on the most pressing challenges is essential — not just for companies, but for service providers, cities, and countries.
Today, the key driver of that rapid change is technology, particularly the explosion in connectivity known as the Internet of Everything (IoE). Cisco predicts that IoE will have connected 50 billion “things” by 2020, compared to 10 billion today. But for all the talk of things, IoE is not just about embedding sensors in shoes, jet engines, refrigerators, and shopping carts. The true opportunity arises when people, process, data, and things are connected in startling new ways.
In such an environment, collaboration is critical. Indeed, IoE-related innovations have the potential to improve and transform our world in profound ways. But no one company can solve these challenges. They will require partnerships and the open sharing of ideas and talent.
Technology companies, in particular, will need to change the ways in which they utilize their talent. For many decades, there was one way to access talent — by hiring it. Today, workforces are flexible and may be spread across time zones and continents. Knowledge workers still contribute as employees on company payrolls, of course. But increasingly, they are just as likely to collaborate on a specific project as partners or as subject-matter experts sharing knowledge within cross-functional or cross-industry groups.
That is why I feel so strongly about a recent out-of-court settlement in Silicon Valley regarding the free flow of talent from one organization to another. Apple, Google, Intel, and Adobe agreed to pay more than $300 million to 64,000 engineers who claimed that the companies’ hiring policies were hindering their career paths and access to higher salaries.
Cisco Sports & Entertainment is proud to be celebrating our seven-year anniversary this year as a specialized industry vertical business unit – and it’s simply incredible to look back and see how far we, and more importantly the industry, have come in such a short period of time. The key to success has been working with our customers in defining their needs and tailoring, or engineering, a few solutions while always keeping in mind the “fan trends” and business models. This infographic sums it up nicely – more than 200 venues, in more than 30 countries around the world flawlessly engaging hundreds of millions of fans, who were previously unconnected to the live action.
Hamburg will swiftly emerge as the world’s first Smart Seatropolis.
With an advanced, end-to-end network that connects real-time information between urban services and adjacent port operations, historic Hamburg is leapfrogging into the 21st century.
Two weeks ago, I signed an agreement with Hamburg’s city officials to co-develop a framework upon which Internet of Everything services can deliver container loads of new value to both citizens and businesses, especially the Hamburg Port Authority.
The Memorandum of Understanding focuses on how to collaboratively define, develop and deploy inter-linked solutions and services throughout the greater metro-port area – the Seatropolis!
At the 28-square-mile port – the third busiest in Europe – sensor-enabled Smart Parking for large cargo trucks will speed the flow of traffic for both transporters and commuters, as well as reduce pollution from idling engines. With throughput of 139 million tons at the port last year, Smart Parking for trucks – a world first — has the dual benefit of improving supply chain efficiency and the quality of life for Hamburg citizens living, working and visiting just across the mighty River Elbe.
The Internet of Everything (IoE) is a juggernaut of change, transforming organizations in profound ways. It sows disruption, and it grants enormous opportunities. But this sweeping wave of change is not reserved for what we normally think of as “technology companies.” In the IoE economy, even seemingly “analog” endeavors must be bestowed with network connectivity, no matter how venerable a company’s roots or old its traditions.
In a world where Everyone Is a Tech Company, there are some great examples of older companies that are heeding this new reality. Retail, manufacturing, transportation, and education are just a few of the places where people, process, data, and things are being connected in startling new ways. Companies that are ahead of the IoE transformation curve will ensure their competiveness in marketplaces that are ever more vulnerable to disruption.
Dundee Precious Metalsprovides a great example of a company that is embracing change. A far-flung global organization, the company, for example, runs Europe’s largest mine in Chelopech, Bulgaria, from which it ships gold-rich copper ore to a smelter in Namibia. Yet through IoE-related technologies, executives at the company’s headquarters in Toronto, Canada, have gained unprecedented visibility into all aspects of their operations.
The end result? A boon in safety, efficiency, and productivity.
You’ve heard us talk a lot about the major value at stake – or increased revenue and reduced business costs – around the Internet of Everything (IoE) for the public sector and various industries including retail, healthcare and manufacturing. But what about the one nearest and dearest to my heart — the marketing and advertising industry?
And today Cisco is becoming more connected with its customers and showcasing IoE in a way we never have before by launching our first ever billboard…connected to the Internet.
Cisco’s connected billboard responds to real time traffic by displaying content that changes based on traffic conditions. When the freeway is wide open – think evenings and weekends – the billboard will deliver a short message about the Internet of Everything. As traffic slows – think commute hours – the billboard will reveal that it is responding to real time traffic, and drivers will receive a longer message depending on how slow they are going.
The billboard – located on highway 101 just south of Whipple Avenue in Redwood City, CA – replaces one that was digital, but had no interactive capabilities. With Cisco’s help and access to road sensor API traffic data, this billboard has woken up and joined the Internet of Everything.
This new billboard is truly an example of “connecting the previously unconnected” and it’s one that will disrupt the advertising space and help brands respond to and tailor marketing messages to audiences in real time.
If something as simple as a highway billboard can be reinvented through simply connecting it to the Internet, imagine what else is possible with the Internet of Everything.