We’ve all been there. A grocery store, a department store or even a coffee shop, standing in a long checkout line that hasn’t moved for what seems like an eternity. You ask yourself, ‘Is this purchase worth it?’ For one third of customers, the answer is no, if they have to wait more than five minutes. (Source: Brickstream)
But imagine if we could eliminate checkout lines? Well at Cisco – we have! In our latest conversation about the Internet of Everything, we’ve imagined more possibilities with our “Museum of Lasts” campaign – the last traffic jam, the last blackout, the last missed meeting – and yes, the last checkout line.
Increasingly, retailers understand the importance of having both a physical and digital presence – and how the power of the Internet of Everything will digitize those experiences. Thanks to technologies like predictive analytics that sense foot traffic and notify stores when more cashier lanes should open, as well as sensors on shelves that can identify inventory and automatically place orders when low, customers and retailers are becoming closer than ever before.
But will these technologies help retailers improve the customer experience? Will the Last Checkout Line ever become a reality? I believe the answer is yes. Last month, I shared results from a recent Cisco study that highlighted unique insights about shopping behaviors among U.S. and U.K. consumers. In this digital age, it’s absolutely critical for retailers to provide “hyper-relevant” experiences. Shoppers don’t want to be sent coupons for diapers if they don’t have children; retailers need to understand the reason and context behind each consumer’s shopping experience and react accordingly.
Some of the key findings from the study emphasized that shoppers do not want to wait in a long line. Seventy-seven percent said that they would use checkout optimization to receive estimated wait times, while 60% would scan product bar codes using their smartphone and then pay at a self-service kiosk. These are the types of digital experiences that shoppers are looking for – and will help eliminate the checkout line!
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Tags: 30th anniversary, blair christie, Internet of Everything, intu, IoE, last checkout line, motorola, retail
My morning commute usually takes about an hour, on a good day, and it’s only 25 miles from home to office. As I was sitting in bumper-to-bumper traffic — yet again — I began to think of the global nature of this problem and how much time and money is being wasted. According to the most recent Urban Mobility Report, traffic congestion causes U.S. citizens to spend an additional 5.5 billion hours in transit and expend an extra 2.9 billion gallons of fuel. This equates to a staggering cost of $121 billion.
In addition to the monetary toll of traffic congestion, there are also the pressing concerns of safety and the effect on our environment. In its Global Status Report on Road Safety (2013), the World Health Organization emphasized that worldwide more than a million people die each year in road traffic incidents. According to the National Highway Traffic Safety Administration, part of the U.S. Department of Transportation, motor vehicle crashes are the leading cause of death for age 4 and every age 11 through 27, in the U.S. alone. Transportation creates nearly one-third of greenhouse gas emissions according to the U.S. Environmental Protection Agency.
At the same time, major global trends are driving the need for significant changes in transportation around the world: Read More »
Tags: connected roadways, Internet of Everything, internet of things, IoE, IoT, Last Traffic Jam, Transportation
“When the FCC Chairman’s office originally unveiled open Internet rules last year, Cisco cheered the proposal, because we support an open Internet and believe that balanced rules that protect consumers and prevent anti-competitive behavior are necessary and appropriate.
Unfortunately, the rules adopted by the FCC today bear little resemblance to the original proposal. They impose far-reaching Title II regulation on Internet access and services. We believe this will inhibit investment in wired and wireless broadband and limit consumer choice in new and innovative services relating to telemedicine, distance learning, and the Internet of Everything.
Over the coming days and weeks, we will study the new rules to see how they impact broadband investment. But we view the decision to impose heavy-handed regulation, rather than a balanced approach, as a missed opportunity.
Ultimately, this issue will be decided by the Courts and Congress, which will have the final say on the matter.”
Tags: congress, FCC, Internet of Everything, net neutrality, title II
Co-Authored by Patrick Gilbert, AeroScout Industrial
The connection of people, process, data and things has propelled innovation across a variety of industries. Now, the Internet of Everything has gone underground, streamlining operations, maximizing production and enhancing safety practices for one of the world’s largest gold producers. In the Baie-James region of Northern Quebec, Goldcorp has incorporated Cisco’s Connected Mining solution, enabling them to create the ‘Mine of the Future’ at its Éléonore location. Read More »
Tags: Cisco, connected mining, Douglas Bellin, GoldCorp, Internet of Everything, IoE, mining, Patrick Gilbert
As retailers compete for consumers’ attention—and purchases—they are always looking for ways to deliver a better shopping experience that will make customers want to come back to the store, again and again. A good starting point is to eliminate some of the common frustrations of the shopping experience, such as long checkout lines.
Cisco’s new campaign on the “Museum of Lasts” shows how the Internet of Everything (IoE) will bring about the “last checkout line.” But that’s just the beginning. When retailers apply real-time analytics to the networked connection of people, process, data, and things, they not only improve store operations and customer service, but also provide the “hyper-relevant” experiences customers crave. Read More »
Tags: Cisco, Cisco Consulting Services, edge computing, hyper-relevance, Internet of Everything, internet of things, last checkout line, Nicola Villa, retail, shopping