Hamburg will swiftly emerge as the world’s first Smart Seatropolis.
With an advanced, end-to-end network that connects real-time information between urban services and adjacent port operations, historic Hamburg is leapfrogging into the 21st century.
Two weeks ago, I signed an agreement with Hamburg’s city officials to co-develop a framework upon which Internet of Everything services can deliver container loads of new value to both citizens and businesses, especially the Hamburg Port Authority.
The Memorandum of Understanding focuses on how to collaboratively define, develop and deploy inter-linked solutions and services throughout the greater metro-port area – the Seatropolis!
At the 28-square-mile port – the third busiest in Europe – sensor-enabled Smart Parking for large cargo trucks will speed the flow of traffic for both transporters and commuters, as well as reduce pollution from idling engines. With throughput of 139 million tons at the port last year, Smart Parking for trucks – a world first — has the dual benefit of improving supply chain efficiency and the quality of life for Hamburg citizens living, working and visiting just across the mighty River Elbe.
The Internet of Everything (IoE) is a juggernaut of change, transforming organizations in profound ways. It sows disruption, and it grants enormous opportunities. But this sweeping wave of change is not reserved for what we normally think of as “technology companies.” In the IoE economy, even seemingly “analog” endeavors must be bestowed with network connectivity, no matter how venerable a company’s roots or old its traditions.
In a world where Everyone Is a Tech Company, there are some great examples of older companies that are heeding this new reality. Retail, manufacturing, transportation, and education are just a few of the places where people, process, data, and things are being connected in startling new ways. Companies that are ahead of the IoE transformation curve will ensure their competiveness in marketplaces that are ever more vulnerable to disruption.
Dundee Precious Metalsprovides a great example of a company that is embracing change. A far-flung global organization, the company, for example, runs Europe’s largest mine in Chelopech, Bulgaria, from which it ships gold-rich copper ore to a smelter in Namibia. Yet through IoE-related technologies, executives at the company’s headquarters in Toronto, Canada, have gained unprecedented visibility into all aspects of their operations.
The end result? A boon in safety, efficiency, and productivity.
You’ve heard us talk a lot about the major value at stake – or increased revenue and reduced business costs – around the Internet of Everything (IoE) for the public sector and various industries including retail, healthcare and manufacturing. But what about the one nearest and dearest to my heart — the marketing and advertising industry?
And today Cisco is becoming more connected with its customers and showcasing IoE in a way we never have before by launching our first ever billboard…connected to the Internet.
Cisco’s connected billboard responds to real time traffic by displaying content that changes based on traffic conditions. When the freeway is wide open – think evenings and weekends – the billboard will deliver a short message about the Internet of Everything. As traffic slows – think commute hours – the billboard will reveal that it is responding to real time traffic, and drivers will receive a longer message depending on how slow they are going.
The billboard – located on highway 101 just south of Whipple Avenue in Redwood City, CA – replaces one that was digital, but had no interactive capabilities. With Cisco’s help and access to road sensor API traffic data, this billboard has woken up and joined the Internet of Everything.
This new billboard is truly an example of “connecting the previously unconnected” and it’s one that will disrupt the advertising space and help brands respond to and tailor marketing messages to audiences in real time.
If something as simple as a highway billboard can be reinvented through simply connecting it to the Internet, imagine what else is possible with the Internet of Everything.
The Internet of Everything (IoE) is changing the business and IT landscape, fueling unprecedented growth and disruption. As such, just thinking about cloud deployment is not enough. Organizational leaders need a cloud strategy to help future-proof their business and better meet objectives.
In fact, according to Gartner, organizations that continually monitor cloud computing trends and subsequently update the enterprise’s cloud strategy, will likely avoid costly mistakes and garner the most value from market opportunities over the next few years.
As CXOs adopt cloud strategies, what key trends should they keep in mind?
Here’s a short list for consideration:
Trend #1: Prepare for Growing Cloud Workloads
Today’s world isn’t just a world of many clouds, but also a world of growing cloud workloads.
Once our Cisco Consulting Services colleagues finished winding through the streets of central Amsterdam each morning, we got down to the serious business of “hacking” some key global issues, together with our friends at THNK.
One of those issues has evolved into a Cisco/THNK partnership challenge, inwhich we will share Cisco’s expertise on the Internet of Everything (IoE) to solve some global problems around food safety and food distribution. I will speak more about the Internet of Food initiative in a subsequent blog.
Another key challenge was to foster digital disruption in the Internet of Everything (IoE) age — a time when our enterprise customers, and especially their end users, are demanding rapid transformation.
That level of change stems from the kind of open innovation and inclusive creative processes promoted by THNK in Amsterdam. Those processes are also being embraced by Cisco at our innovation hubs in such places as Rio de Janeiro, Toronto, and Songdo, South Korea. At these centers, IoE cornerstones such as cloud, mobility, Big Data analytics, and social media are already enabling digital disruption — and will continue to accelerate it.