I’ve been spending a lot of time talking and thinking about a world in which everything is connected. The Internet of Everything isn’t some futuristic Idea that we are dreaming about, it’s charging forward at incredible speed and everything is being connected. I’d like to look at five characteristics or truths about IOE that are becoming evident:
There’s been a lot of hype and speculation among industry watchers over Cisco’s position in the software-defined networking (SDN) trend. But as Padmasree Warrior, Cisco Chief Technology and Strategy Officer, explained during Cisco Partner Summit, SDN itself is a limited vision – customers aren’t gaining all that much by merely virtualizing network functions, for example.
“SDN addresses only a portion of the requirements our customers need,” explained Padma during her Day 2 General Session keynote at Partner Summit. It’s network programmability that should be the goal, she said, and Cisco and partners are the ones who will “clarify and explain to customers how the network of the future must transition to deliver better value.”
Padma joined the Cisco Channels social media team at Partner Summit to further clarify Cisco’s approach to network programmability. Let’s hear what she had to say:
Read on for more from Padma. Read More »
The city of Nice and Cisco, working with Think Global, showcased today the first Internet of Everything proof-of-concept (PoC) for a smart city. The project, called “Connected Boulevard,” builds on Connected Mobile Experiences to create innovative connected experiences by playing host to “guest” devices such as mobile phones and tablets used in the streets that get connected onto its Cisco wireless mesh network.
The project leverages Cisco’s mobility offerings of Outdoor Access Points, Wireless Controller and Mobility Services Engine to connect 200 sensors throughout the city to gather data. The true enabler of these new innovative connected experiences is the Cisco Connected Mobile Experiences (CMX) solution. Layered on top of the wireless infrastructure, CMX with its location analytics and browser-based mobile engagement opens the door for the city to deliver highly relevant information, insights and services to its residents and its visitors.
International city dignitaries and a local press delegation were treated to a walkabout tour at Boulevard Victor Hugo in the center of Nice by the Mayor and the City CEO, where they could experience the power of Connected Mobile Experiences..Nice deployed two components of Connected Mobile Experiences: CMX Analytics and CMX Browser Engage.
CMX Analytics enables city organizers to visualize the busy parts of the city and witness how device density varies across the day and the week.
Naturally, the Internet of Everything brings its share of IT challenges. Data collection starts at the network edge, including a multitude of endpoint devices and sensors in everyday objects that automatically collect, analyze and transmit data—including video—on a massive scale.
For the most part, it is data that has previously gone untapped—a giant superset of the persistent data that is the subject of Big Data today. The velocity and volume of this data make it difficult to bring it together into one place and extract value from it in a timely fashion. A key IT challenge is deciding what data to store (which can be costly) and what data to ignore (which can be a lost opportunity).
For example, high-definition video surveillance cameras combined with data analysis offer retailers insight into everything from facial recognition to age, gender and socioeconomic indicators. Retailers can also use video intelligence to create augmented reality mirrors or spot customers in need and send associates to assist them. However, not all the data from these devices needs to be stored or even analyzed, but rather used in the moment to create interactive engagements with the customers.
To address these challenges, intelligence and automated data processing must be embedded in the network. This intelligence takes the guesswork out of selecting the correct data from the torrent, because the network can filter based on relevance. At the same time, it can prioritize what data to retain and what data to discard based on value policies. This requires a flexible infrastructure where compute, storage, network and security resources can be assigned on the fly where and when needed. In most cases with Data in Motion, the application moves to where the data is, not the other way round.
Another key challenge is security, which remains paramount all the way from the edge to the cloud and back. The rapid deployment of Internet of Things and M2M technologies is leading to a proliferation of devices whose variety, data, complexity and vulnerability go beyond the traditional IT landscape. Along with the tremendous value that can be extracted from Data in Motion come new risks that require network-centric security approaches.
The Internet of Everything brings together people, process, data and things to make networked connections more relevant and valuable than ever before, thus providing unprecedented economic opportunity for businesses, individuals and countries. We are still in the early stages of evolution for Data in Motion and the impact it will have on all of us. But it is clear that the more knowledge we have, based on meaningful information pulled from a variety of data sources, the more wisdom we can gain and apply. It will profoundly change the world.
I love shopping. I love traveling. I hate going to the hospital. I sometimes like going to the bank (only if it involves the depositing a large check). On the surface, it may seem that there’s no common thread about each of these experiences, however, there actually is a lot in common!
Each of these industries (retail, transportation, healthcare, banking) is becoming more passionate about truly delivering good customer experience and building customer loyalty. Why? Research has established that satisfied customers spend more money “now” and, in the longer term, become more loyal. For example, according to a J.D. Power survey, a delighted traveler is likely to spend 45% more money at the airport than someone who is disappointed with their experience.
Okay, sold! Let’s start delivering “good” experience and start counting the money…right? Not exactly. Unfortunately, it’s not quite that simple.
First of all, what exactly is “good” experience? The answers will vary greatly depending on the industry vertical and brands within a vertical. Hence, one of the major challenges is actually defining “good” experience.
While there are certainly unique attributes to “good” experience in different industries, there is a common theme emerging: the synchronization of physical and digital experience. For example, research by Cisco’s Internet Business Solutions Group, revealed 93% of products sold in the United States are still bought in brick-and-mortar locations. In addition, over 50% of all consumers access (or would like to access) to digital content while shopping in a store, either through digital touch-screens or their own smartphones/tablets. This research reveals that more and more consumers are relying on real-time digital content to make purchasing decisions. In essence, consumers are becoming “informed buyers” during the shopping experience.
Unfortunately, with respect to customer experience, in many companies today the physical and digital worlds still sit across a great divide. Often, these two functions are housed in different organizations and are loosely coupled with respect to operations and culture. While we’ve made significant progress, digital experience is often an after-thought that peacefully co-exists with physical experience.
But, that’s not going to work any more. Consumers are expecting more, and they vote with their wallets. So, start truly synchronizing your digital and physical experiences…or else!
There are indeed a number of challenges in making smart stores, what do you think is most difficult in actually accomplishing this?