Big Data is not just about gathering tons of data, the digital exhaust from the internet, social media, and customer records. The real value is in being able to analyze the data to gain a desired business outcome.
Those of us who follow the Big Data market closely never lack for something new to talk about. There is always a story about how a business is using Big Data in a different way or about some new breakthrough that has been achieved in the expansive big data ecosystem. The good news for all of us is, we have clearly only scratched the surface of the Big Data opportunity!
With the increasing momentum of the Internet of Everything (IoE) market transition, there will be 50 billion devices connected to the Internet by 2020—just five years from now. As billions of new people, processes, and things become connected, each connection will become a source of potentially powerful data to businesses and the public sector. Organizations who can unlock the intelligence in this data can create new sources of competitive advantage, not just from more data but from better access to better data.
What we haven’t heard about – yet—are examples of enterprises that are applying the power of this data pervasively in their organizations: giving them a competitive edge in marketing, supply chain, manufacturing, human resources, customer support, and many more departments. The enterprise that can apply the power of Big Data throughout their organization can create multiple and simultaneous sources of ongoing innovation—each one a constantly renewable or perpetual competitive edge. Looking forward, the companies that can accomplish this will be the ones setting the pace for the competition to follow.
Cisco has been working on making this vision of pervasive use of Big Data within enterprises a reality. We’d like to share this vision with you in an upcoming blog series and executive Webcast entitled, ‘Unlock Your Competitive Edge with Cisco Big Data Solutions’, that will air on October 21st at 9:00 AM PT.
I have the honor of kicking off the multi-part blog series today. Each blog will focus on a specific Cisco solution our customers can utilize to unlock the power of their big data – enterprise-wide-- to deliver a competitive edge to our customers. I’m going to start the discussion by highlighting the infrastructure implications for Big Data in the internet of Everything (IoE) era and focus on Cisco Unified Computing System initially.
Enterprises who want to make strategic use of data throughout their organizations will need to take advantage of the power of all types of data. As IoE increasingly takes root, organizations will be able to access data from virtually anywhere in their value chain. No longer restricted to small sets of structured, historical data, they’ll have more comprehensive and even real-time data including video surveillance information, social media output, and sensor data that allow them to monitor behavior, performance, and preferences. These are just a few examples, but they underscore the fact that not all data is created equally. Real-time data coming in from a sensor may only be valuable for minutes, or even seconds – so it is critical to be able to act on that intelligence as quickly as possible. From an infrastructure standpoint, that means enterprises must be able to connect the computing resource as closely as possible to the many sources and users of data. At the same time, historical data will also continue to be critical to Big Data analytics.
Cisco encourages our customers to take a long-term view—and select a Big Data infrastructure that is distributed, and designed for high scalability, management automation, outstanding performance, low TCO, and the comprehensive, security approach needed for the IoE era. And that infrastructure must be open—because there is tremendous innovation going on in this industry, and enterprises will want to be able to take full advantage of it.
One of the foundational elements of our Big Data infrastructure is the Cisco Unified Computing System (UCS). UCS integrated infrastructure uniquely combines server, network and storage access and has recently claimed the #1, x86 blade server market share position in the Americas. It’s this same innovation that propelled us to the leading blade market share position that we are directly applying to Big Data workloads. With its highly efficient infrastructure, UCS lets enterprises manage up to 10,000 UCS servers as if they were a single pool of resources, so they can support the largest data clusters.
Because enterprises will ultimately need to be able to capture intelligence from both data at rest in the data center and data at the edge of the network, Cisco’s broad portfolio of UCS systems gives our customers the flexibility to process data where it makes the most sense. For instance, our UCS 240 rack system has been extremely popular for Hadoop-based Big Data deployments at the data center core. And Cisco’s recently introduced UCS Mini is designed to process data at the edge of the network.
Because the entire UCS portfolio utilizes the same unified architecture, enterprises can choose the right compute configuration for the workload, with the advantage of being able to use the same powerful management and orchestration tools to speed deployment, maximize availability, and significantly lower your operating expenses. Being able to leverage UCS Manager and Service Profiles, Unified Fabric and SingleConnect Technology, our Virtual interface card technology, and industry leading performance really set Cisco apart from our competition.
So, please consider this just an introduction to the first component of Cisco’s “bigger”, big data story. To hear more, please make plans to attend our upcoming webcast entitled, ‘Unlock Your Competitive Edge With Cisco Big Data Solutions’ on October 21st.
Every Tuesday and Thursday from now until October 21st, we’ll post another blog in the series to provide you with additional details of Cisco’s full line of products, solutions and services.
Bryson Koehler, Executive Vice President and Chief Information Officer at The Weather Channel, shares his perspective on The Weather Channel and the Internet of Everything.
Did you know that the weather affects about 35 percent of the world’s gross domestic product, every day? And, as you might guess, humans make decisions every day that are completely based on the weather. Weather is the most primal decision making factor to everything we do. Just as a person’s demeanor can change if it’s raining or sunny, business decisions and outcomes can change in the same manner. The more information we have about the weather, the smarter we can be. So we, at The Weather Channel, have been utilizing the Internet of Everything to gather and analyze data and assist businesses, cities and everyday consumers like you and me.
The Internet of Everything has changed the game of what our teams at The Weather Channel can do. While our company began as a 24-hour network devoted to weather programming, we have adapted a number of innovations over the years, and today have become a tech-led media company. We’ve grown from providing accurateforecasts for 2.2 million locations, four times an hour, to forecasting 2.8 billion locations, 15 times an hour. With the IoE we have been able to bring weather information to people across the world, giving them the information they need when they most need it.As a CIO, I try to unleash innovation. The more our technology tools can work autonomously of us, the more we can focus on our output and what they can do to impact our everyday lives.
Moving our forecasting platform to the cloud enabled more scalability and flexibility with our computing platform. This not only improved our processes, but it enhanced the data we gather. By embracing the new technology of the Internet of Everything, we have created a system that is unmatched when it comes to closely analyzing atmospheric data. The Weather Channel can now dig deeper and pin point the weather of a specific city, street corner or even a singular home address.
To further improve our data and weather models, we utilize state-of-the-art sensors to evaluate specific weather conditions. For example, phones like the Samsung Galaxy S5 and the Apple iPhone 6 have imbedded pressure sensors, as do things like windshield wipers. All of these allow us to analyze storm systems, humidity levels and weather patterns in real time in any given area. Internet of Everything-enabled devices like those sensors allow us to continue to work to keep local residents informed and safe. The faster we can receive and interrupt data about a storm, the quicker we can inform local citizens of impending danger.
It’s not just local residents that we can assist when we spot an incoming storm, either. We can provide insurance companies in advance with information about the storms that will affect their policyholders, so they can send out proactive alerts. Say 50% of the people who receive an alert about an impending hailstorm, for example, will put their cars inside. That can save insurance companies money by limiting the number of payouts and makes policyholders happier with their choice of insurance company.
From hailstorms to sunny days, we can simultaneously improve businesses’ understanding of their customers’ behavior. Businesses that use weather trends can better predict spending patterns for their specific area. For example, we know that 34 degrees in Miami is an entirely different beer sales weekend than 34 degrees in Chicago. What drives a company’s product consumption? It could be humidity. It could be wind. It could be cloud coverage. Through the data we are collecting, we can provide businesses with the insights they need to understand how weather is driving consumer behaviors, both in real time and ahead of time.
At the end of the day, innovation requires risk. At The Weather Company, we have taken those risks and evolved from a cable network into a technology-led media company. Using Cisco’s technology and the Internet of Everything, the data we can collect lets us deliver so much more than a basic weather forecast.
How does the weather impact your business? How can the Internet of Everything help? Join the conversation on Twitter with the hashtag #InternetOfEverything.
Blog authored by Chet Namboodri, Cisco and Marieke Wijtkamp, Librestream
Sub-Zero is a family owned business and, perhaps, best known as the developer of the first cabinet built-in refrigerator in the 1950s. Today, the company is the leading manufacturer of luxury appliances in North America, selling its top-of-the-line appliances worldwide. Sub-Zero employs more than 1,000 workers, with production facilities in Madison, WI, Richmond, KY, and, now, Goodyear, AZ. They are also a world-class example of a company who’s leveraging the Internet of Everything to drive innovation and who truly embodies the renaissance in American manufacturing.
Accelerating New Product Introduction (NPI) Cycles
In order to prepare for the largest product roll-out in the company’s history--60 new appliance models across refrigeration and its premium cooking brand, Wolf--Sub-Zero needed a top-notch, end-to-end network to provide flexible communication and collaboration between its engineering groups, the existing factories in Madison, and the new production facility in Goodyear. In addition, Sub Zero needed to ensure robust communication and diagnostic data exchange with external suppliers and installation partners. Dubbed the “New Generation Collaboration Initiative,” Sub-Zero worked with Cisco and Librestream to aid the design, launch, and ongoing manufacture of its new products.
Today’s networks are an essential part of business, education, government, and home communications. Many residential, business, and mobile Internet Protocol (IP) networking trends are being driven largely by the combination of video, social networking, and advanced collaboration applications, termed “visual networking.” In fact, total Internet traffic has experienced dramatic growth in the past decade alone. Take a look at this interactive infographic from Cisco that shows key trends and forecasts the growth of global IP traffic from 2013 to 2018. You can choose a category and filter the geographic regions in the map to view the impact of global IP traffic. According to Cisco’s Visual Networking Index (VNI), globally, there will be 20.6 billion networked devices by 2018, up from 12.4 billion in 2013. VNI is part of Cisco’s ongoing effort to forecast and analyze the growth and use of IP networks worldwide. VNI also forecasts that global Internet Protocol (IP) traffic will increase nearly three-fold over the next five years due to more Internet users and devices, faster broadband speeds and increased video viewing. Global IP traffic for fixed and mobile connections is expected to reach an annual run rate of 1.6 zettabytes – more than one and a half trillion gigabytes per year by 2018.
So who and what are responsible for the projected increase in overall internet traffic?
#CiscoChampion Radio is a podcast series by Cisco Champions as technologists. Today we’re talking with Cisco Consulting Systems Engineer Mitko Vasilev, about developing an IoE platform. Lauren Friedman (@Lauren) moderates and Rikard Strid and Jonathan Davis are this week’s Cisco Champion guest hosts.