As an omnichannel retailer, you are probably offering your products to shoppers both online and in brick-and-mortar stores. And, like most retailers, you are no doubt collecting online data and running detailed website analytics that help you track preferred products, pricing, shopper behavior, ratings, and so on.
But are you able to gather these same detailed metrics in your physical store, telling you why shoppers choose your store over your competitor’s? How to create a better experience on the floor? Or optimize staffing? Most importantly, are they helping you increase sales?
Until now, the answer to these questions has been “No,” simply because the technologies to gather such metrics weren’t available. It hasn’t been until now, the era of the Internet of Everything, when edge computing is available to gather and analyze the data that gives you a 360-degree view of your store.
Studies show that in-store analytics is a key area of innovation, which may allow retailers to gain up to 11 percent in value. Today’s in-store analytics tools should be able to do three things:
- Integrate data from multiple services
- Automate data collection processes
- Analyze data to identify actionable insights
With these capabilities available, you can use the power of your investments in mobile technology, social media, and in-store applications to collect – and understand – more and more customer information.
Join us for an hour on Tuesday, July 14 at 10:00 am PT/1:00 pm ET for a webcast on “How to Make Your Data Meaningful: New Strategies for Improving In-Store Shopping Experiences and Retail Operations.” This free one-hour session will discuss:
- Which in-store metrics generate real-time recommendations to boost operational efficiency
- How analytics can help you offer hyper-relevant shopper experiences and forge enduring customer relationships
- Use cases that demonstrate the outcomes of connecting data to decision making
Register Today. We’ll see you there!
Tags: analytics, BigData, Cisco, data, Dianne Lamendola, Internet of Everything, internet of things, operations, retail, shopper, shopping
Every July, we celebrate on the 4th to commemorate the Continental Congress’ approval of the Declaration of Independence. This year, the patriotic occasion reminded me of an event held last month when, together with United States Congresswoman Jackie Speier and the president of Sonim Technologies, Bob Plaschke, I announced a partnership with Sonim for the digital transformation of the communications systems supporting the U.S. Army training center in Fort Irwin (California).
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Tags: army, Cisco, communications, connected experience, digital, instant connect, Internet of Everything, IoE, transformation
Almost daily, I work with customers and partners as they develop strategies to gain competitive differentiation through innovative technology. One area bursting with change is the Internet of Things (IoT), which has grown more than threefold in number of deployments since 2012. This is the first in a series of blogs on technology and business factors to keep in mind while considering IoT, beginning with the explosion of IoT access technologies.
The first wave of the Internet focused on enabling human communication. Since the early 1990s, the number of connected devices has skyrocketed from around 1 million personal computers to 15 billion networked devices today. As more and more devices enter the picture, we are developing the key building blocks for the next big wave of the Internet, called the Internet of Everything (IoE)—the networked connection of people, process, data, and things. IoT is a major enabler of IoE, connecting sensors, machines, and other devices.
By 2020, there will be as many as 50 billion connected devices—including cars, buses, trains, office buildings, factories, oil rigs, homes, and entire cities. Some are stationary, some mobile, some have IP addresses, some don’t, some are always on, some intermittent, some are clustered together, some geographically dispersed. This diversity is driving a proliferation of access technologies to connect them. No longer limited to Ethernet, Wi-Fi, and 3G/4G, IoT deployments today also include satellite, Bluetooth LE, Low Power Wide Area Network (LPWAN) technologies such as LoRa, Power Line Communication (PLC), and various Wireless Personal Area Networks (WPAN) such as Wi-SUN. Which technology is best for each situation depends on several criteria: Read More »
Tags: analytics, Bluetooth Low Energy, Cisco, Internet of Everything, internet of things, IoE, IoT, LPWAN, NFC, PLC, Power Line Communication, thought leadership
It’s dawn and I’m catching the fast train from Amsterdam to Paris. Three days of meetings and a view of one of the most fantastic cities in the world. While stepping onto the train, I had a déjà vu moment that took me back to being a student when I traveled around Europe with a train ticket in my back pocket.
Trains have not changed much. Same rails, similar seats, just a different color fabric. Even the people are the same—as diverse as always, each with a slightly different reason for stepping onto the train. What has changed is the whole experience around the journey. Waking up in the morning, I consulted my smartphone for the weather forecast in Paris, which by the way, the alarm function also woke me from a deep sleep. Using an app I chose a taxi by the number of people who “liked” that particular driver with the Eastern European look. Then my phone paid the taxi fare and alerted me that the train was going to depart within five minutes, well before the announcer at the station did. Just enough time for a good coffee. I plan to get the same taxi service in Paris – just Michelle instead of Piotr.
Connectivity has become part of our everyday life. A life in which information follows – and sometimes proceeds us. Our smart devices proactively give useful information; in my case, the cheapest and quickest way to get to the office as well as a mechanism to build a personal connection with my taxi driver; all before stepping into the vehicle. Read More »
Tags: Cisco, Cisco Connected Rail, connected analytics, data analytics, Internet of Everything, internet of things, IoE, IoT, Nicola Villa, Transportation
I had a great time recently at the EEI Annual Convention on June 7-10 in New Orleans, LA. EEI is the Edison Electric Institute, the industry association of the Investor Owned Utilities in the U.S. with international utility membership from all over the world. The Annual meeting is a unique event that includes the attendance and presentations by the CEOs of member utilities. The theme of this year’s conference was “Electricity Matters”, exploring the exciting changes happening all across the electric power industry.
The first day was full of excitement, with presentations from Ted Craver and Energy Secretary Ernest Moniz. Moniz shared his thoughts about the dramatically changing U.S. energy landscape, outlining the recommendations defined in the administration’s Quadrennial Energy Review (QER), particularly relating to grid modernization, resiliency, and infrastructure investment.
EEI Chairman Ted Craver led a thought-provoking discussion with Elon Musk, CEO and product architect of Tesla Motors, who was joined by Tesla Motors Chief Technology Officer and Co-Founder JB Straubel. The three leaders discussed electric transportation, energy storage, and the role of technology and innovation for utilities and their customers. Other sessions on the first day included:
- Approaches to Grid Security and Resiliency – panel moderated by PPL Corporation Chairman, President and CEO Bill Spence, discussing specific actions and approaches the electric sector is taking to improve grid security and resiliency.
- The Role of the Utility in the Evolving Distribution Grid – Company leaders, regulators, and consumer advocates highlighted the role of the utility in four areas: planning, design and operation, infrastructure enhancement and customer education and protection.
- Complying With the EPA Clean Power Plan – moderated by Gerry Anderson, Chairman and CEO of DTE Energy, the conversation centered on the EPA’s Clean Power Plan and highlighted how new and innovative technologies can quickly change a state’s strategy for complying with the new rules.
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Tags: Cisco, collaboration, digital, Disruption, Energy, future workforce, Internet of Everything, IoE, IoT, operational technology, OT, transformation, utilities